Barbie has dominated the headlines this year.

How did PR people, communicators and toy makers take advantage of it? What were the challenges and rewards?

I had a good chat with Heather Wagner Reed of Juice Consulting (https://juiceconsulting.com/) about this. We searched for ideas we liked and discussed how it was a great opportunity (for about a month) for Public Relations professionals.

We discussed a lot more though from political PR moments to AI tools for PR pros and answered some questions about influencers and working with the traditional press.

As usual, we've tried to give our thoughts in the hope that these might help you trigger your ideas for things you can use in your own campaigns. I hope it helps.

Guest: Heather Wagner Reed (https://juiceconsulting.com/)

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