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Yep, a Barbie theme park is opening in Arizona.  But, not just Barbie. Hot Wheels, Thomas and Friends, and other intellectual property (IP) making up Mattel's portfolio will find plenty of fun and fanfare when Mattel Adventure Park, the first-ever Mattel branded theme park, starts welcoming guests in Glendale, Arizona.  Slated to open in 2023 just south of State Farm Stadium in Glendale, Mattel Adventure Park highlights the full spectrum of the iconic toymaker's portfolio of brands and showcases the contributions of Mattel, Epic Resort Destinations (Epic), and other major industry trailblazers. Epic knew there was an opportunity to collaborate...

For the written story, read here >> https://www.signalsaz.com/articles/barbie-theme-park-opening-in-arizona/

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