Material World

Barbie’s Torrid Rise, Awkward Fall and -- Maybe! -- Surprise Comeback

06.27.2017 - By BloombergPlay

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She's been called a role model -- but also creepy and superficial. So who is the real Barbie? Matt Townsend looked into an 58-year-old toy that's become much, much more than a mere plaything. He and Lindsey trace the life and times of this 11-and-a-half inch doll -- from her Eisenhower-era debut  her stumbles (who knew she struggled to compete with Britney Spears?) and what Mattel is doing now to revive her. See omnystudio.com/listener for privacy information.

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