Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

14: Increasing Online Traffic

Guest: Steve Brownlie

I am a business growth, SEO and sales consultant managing a team of specialists based in the UK and US for Palladous.

I've helped businesses, from local pest control firms to some of the largest players in the toughest niches such as pharmaceuticals and finance to grow their online presence.

Many pure marketing or SEO agencies focus primarily on driving traffic and rankings. I differentiate myself by helping businesses develop their sales teams and processes to maximise the returns from those leads - calling on my experience as a sales manager at RBS and from buying and converting online leads in the mortgage industry.

The combination of a focus on conversion, sales training and process development with SEO experience in the toughest sectors, leads to exceptional results for my clients.

Show Details:

In episode 14 Dave talks with Steve Brownlie, who is the Director of Consulting Services for Pallado.us, and is one of the world’s top experts on real internet marketing.  In this show Steve talks about a number of key things that every business owner can do if they want to increase their online traffic.  He also shares with our listeners the importance of gaining a basic education on internet marketing so you can better protect yourself when it comes time to contract with a provider who offers internet marketing services.

Steve says there are two main things you should be concerned about when trying to find someone who offers online marketing services.  First, if they have a reputation for getting their customers to the top of a given search engine faster than their competitors this is a red flag.  The reason for this is because in order to do move someone up the ranks this fast, they usually aren’t using organic methods, which can be a big problem with your ability to maintain your ranking long term.  Second, he said if they will not tell you EVERYTHING they are doing for you, you need to be concerned.  He says a quality company will always keep you aware of exactly what they are doing to help increase your business ranking.

Episode Links:

LinkedIn: HERE

Steve on Twitter: @sdbrownlie

Pallado.us: HERE

TechFunction.net: HERE

SteveBrownlie.com: HERE

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

13: Modernprenuer: Makers and Creators of the Business World

Guest:

Craig Carpenter owner of Modernpreneur.com. Modernpreneur is a platform dedicated to entrepreneurs interested in building a better life for themselves and those they care about most. Craig is a creative entrepreneur with skills in photography, 3D Animation, Music Production, Branding and much more. He is helping others reach their goals through modern strategies. And don't let him fool you, but he has a little inventor in him also.

His fascination with art and entrepreneurship began at an early age and evolved into a diverse Fine Arts degree. Described by most as a true Renaissance man, Craig has been fortunate enough to work with clientele including Fortune 500 companies, celebrities, and the most successful brands and individuals.

Show Details:

In episode 13, Dave talks with Craig Carpenter a creative professional who has taken on makers and creators in his podcast Modernpreneur.com. Craig speaks with Dave about his journey through his successful photography business that was location based, a musician contract that ended all too soon and his creative animation side. Craig also talked about coming up with a business name as a research freak and the challenges that come along with it. Craig talks about the 2 things that set him apart from other podcasts and the dangers of overthinking.

"It's easier to steer a moving car"

Craig continued to share the details about business ideas 5-10 years ago compared to today and the communities and connections that come with collaborating -you don't have to do it alone anymore. He also shares the 1 thing that has impacted him on his journey selling creative services.

Craig clears up what internet marketing business really means by adding true value with business. Caring about your customers and finding a way to improve their lives by finding their pain point and helping them improve.

"You can have everything you want in life. If you will help other people get what they want" -Zig Ziglar

Craig continued to talk about turning his podcast into a money making business along with positioning yourself to be an authority on a topic and connecting with the right people. How do you make money podcasting? Craig shares 3 things that will help you see what is possible in podcasting.  In closing Craig shares what keeps him motivated during the down times and how he remembers his kudos.

Episode Links:

For more about Craig Carpenter visit: www.Modernpreneur.com

LinkedIn: HERE

Criag on Twitter: @thecitizencraig

Bustaname: HERE

impossibility: HERE

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

12: Learn How to Own Your Schedule 

Guest:

Ellory is a personal business coach who focuses on equipping and empowering entrepreneurs. He is an Amazon #1 Best Selling Author for his book titled, "How to Start Your Professional Podcast for $200 or Less" and he's speaking at Podcast Movement in August. He has over 15 years of sales experience, and spent the last 4 as one of the top sales people in one of the largest IT companies in the world. Ellory shares his knowledge and expertise with the readers on his blog, ElloryWells.com, listeners to his podcast, the Empowered Podcast with Ellory Wells, and with the people he coaches.

 

Show Details:

In episode 12, Dave Hall speaks with Ellory Wells the entrepreneur, business coach, podcaster, and best selling author. Ellory shares how his beginning focus shifted after he started his journey to personal development. He talks about all the information that is available online to entrepreneurs and shares two key ideas to help sift through it all. Ellory also shares one the Biggest handicaps for anyone starting a business and how to get over this through calibration and reaching out to others.

“The rising tide lifts all the boats” - by John F. Kennedy 

Ellory grows his business organically through networking and is doing what he wants to do. This process has progressed him where he is today. He has built his business debt free with passive income that comes while he is sleeping or playing golf. He also works on clearing up the negative perception of business on-line. Ellory is giving it his all and when talking about his entrepreneur role he expressed how the best part is being able to own his own schedule and meet people when it works best for their schedule.

Episode Links:

For more about Ellory Wells visit: www.ellorywells.com

LinkedIn: HERE

Dixon on Twitter: @ellorywells

Pat Flynn www.smartpassiveincome.com

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

11: Cyber Security and How to Protect Your Business

Guest:

Dixon Leavitt is a 3rd generation Las Vegas resident. He has worked in insurance since 2007. His focus is on helping businesses understand risk management options through commercial insurance. He specializes in technology and healthcare risks, along with franchised hotel operations. Leavitt Insurance is a full service brokerage based out of Las Vegas since 1958.

Specialties:Businessowners Policy, Worker's Compensation, General Liability, Hotels, Motels, IT, Healthcare, Home Health, Medicare.

 

Show Details:

In episode 11, Dave Hall speaks with Dixon Leavitt an Account Executive from The Leavitt Group. In this interview they dive right into the concerns with the cyber security that hit major companies such as Target, Neiman Marcus, Michaels, and TJ Maxx. It's safe where you swipe your card at the store, and at the processor, but these groups (Hackers) found the pathway in the process from a third party vendor. The data was still encrypted but it was a weakness that needed to be fixed. Most of these groups come out of China, Russia, etc.  Dixon also explains how a small business can protect themselves in 3 ways. First is to educate employees by helping them be aware that threats are out there. second you need to build a close relationship with your vendors and understand how they handle your sensitive information. Third you need to look into Risk Management Insurance. Also be sure to check out a Data Breach Calculator or an app for your iPad called AIG CyberEdge you can find HERE

 

Episode Links:

For more about Dixon Leavitt visit: Leavitt.com/lasvegas

LinkedIn: HERE

Dixon on Twitter: @dwade39

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

10: Embrace Positive Changes in Business

Guest:

Dr. CK Bray is a husband, father, blogger, speaker, podcaster and the world's leading career expert. He has spent nearly 15 years in corporate America and realized that there was an overwhelming majority of individuals who disliked their jobs and wanted to be happy. Dr. Bray returned to school for his MBA and PhD in Adult Development and Leadership and this was the breakthrough that started his journey towards helping others make a Career Revolution!

 

Show Details:

In episode 10, Dave Hall speaks with Dr. CK Bray the world's leading career expert. Dr. Bray spends his life helping improve the world by working with individuals and organizations who want to make positive change, but are not fully prepared to do so. Dr. Bray discusses the importance of communicating with your staff prior, during and after changes are made. He also talked about how you need to help your staff understand how change will effect their daily tasks and what your new expectations for them will be. If you do have to let someone go because they don't adapt to the changes you are making, then you should always try to make it a positive experience and do not turn your back on them just because things do not work out between the two of you. Dr. Bray also talked about how to embrace change, how important it is to test your changes for a period of time before you make additional changes. Making changes to often can be as dedtrimental to your business as not make any changes at all.

Episode Links:

For more about Dr. CK Bray visit: drckbray.com

LinkedIn: HERE

Dr CK Bray on Twitter: @DrCKBray

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

9: Success in Business Often Depends on How You Finish This Statement:  So I can....

Guest:

Tim Paige is the Conversion Educator at LeadPages. LeadPages is site that will turn your next idea into a published landing page in less than five minutes along with other awesome options. Tim has had a successful journey through life as a musician (appearing on MTV TRL's, The Vans Warped Tour, Bamboozle Festival, etc.)  vacuum salesmen, a business coach, podcaster, entrepreneur and so much more. Tim is busy at LeadPages, but is also a proud husband and father and beard guy. You can catch his newest Podcast at ConversionCast or find him busy doing Voice Over work at TimThePaige.com

Show Details:

In episode 9, Dave Hall speaks with Tim Paige Conversion Editor for LeadPages the internets easiest “next generation” lead generation platform.  As an expert marketer, Tim spends his time educating entrepreneurs on how they can use analysis to implement more effective marketing campaigns.

In this show, Tim shared with us how important it is to test your marketing campaign right down do the color of the button on your website.  He also shared with us the three questions he asks himself before starting any marketing campaign.   What is the purpose of what I am doing?  Could what I am doing be done better?  What is the emotional response I want to get by doing this?  He then went on to talk about why these questions are so important to an effective marketing campaign.

Tim then went on to talk about a process so few business owners ever take themselves through, but is one of the great keys to a successful business  and that is the “So I can…..” process.  This is where you really discover the why in what you are trying to accomplish as a business.

Episode Links:

For more about the Leadpages visit: LeadPages.net

Email Tim: [email protected]

Tim on Twitter: @TimThePaige

Tim Paige Voiceover work: timthepaige.com

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

8: Looking for Success? Be Yourself

Guest:

Chris Cerrone is the founder of The Chris Cerrone Show. A top ranked business podcast specifically for entrepreneurs, and anyone looking to make a change in their life. He interviews the movers and shakers in their field bringing a fresh new show 3 times days a week. Chris turned down a 6 figure income job searching for what he wanted to do next because corporate america was not fitting into his life. During this time he stayed motivated listening to podcasts until one day he said to himself, “Why not start my own podcast?!” The Chris Cerrone Show was born and he has never looked back.

Show Details:

In episode 8, Dave Hall speaks with Chris Cerrone from the Chris Cerrone Show.  Chris launched his first podcast on itunes just three months ago and he has already had over 200,000 downloads.  Chris admits that even he isn’t sure where this is all going to end up, but for now he is enjoying the ride and the instant popularity his podcast has brought him.

In today’s show Chris talks about how his key to success is just being himself.  As a new podcaster, he admits he is not under the same pressure that some of his colleges are, because his listeners are not yet expecting him to have everything perfect.  We both agreed this is a big fault of many entrepreneur’s.  If you wait to hit the market until you have it perfect, most of you will run out of money and energy before you get there.

Chris also talked about how he sees the podcast world changing as a result of a major change in the auto industry and he hopes to be one of the first to capitalize on this change.   You will not want to miss this part of the show.

Episode Links:

For more about the Chris Cerrone Show: The Cerrone Show

Chris on Twitter: @bluegeno

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

7: Your Brand Should Represent Your Core Values

Guest:

Naike Hechem has been working during the last 15 years (in native Spanish, English, Italian and French) focused on operation results and expansion of companies and individuals: Global Costumer Services, Public Relations, Marketing and Client relationship, Operations, Business and Personal Development for international environments. Applying an inclusive and pragmatic business approach to develop new products, concepts, brands and services while managing across conceptual and geographical borders in EMA and America within multicultural networks. Graduated in International Relations and political sciences. Then Alumni of the Open University Business School UK’s MBA program. European Affairs DEA at the University of Liege in Belgium. Founder of LID USA and current board member of Beyond Plan B. Experienced with changes, projects implementation and management while building synergetic relationships with clients and all kind and levels of stakeholders. Goal oriented and self-motivated, enjoys the great challenge to support companies to open or expand their locations globally and manage them. Knowledgeable generating opportunities and implementing vision and mission within a large variety of sectors. Maximizing your company’s potential and manifesting your own.

Show Details:

In episode 7, Dave Hall speaks with Naike Hechem from Beyond Plan B a company that helps individuals and businesses create their own successful brand. Naike is fluent in 4 languages (in native Spanish, English, Italian and French) and uses each of these languages to help her continue the international growth of her business. Naike continues to share why it is important for each individual and business to have their own brand and how our brand should represent our core values. She talked about how one of her key values is giving back and how we can all benefit by sharing our ideas and successes with other people. She also confirmed that the desire for money alone is not enough to build a successful business. You must have passion and find joy in what you are doing. She also talked about how important it is to change your approach as a business owner from explaining the how and what that you do and to really starting looking at why you do the things you do. These are key insights for every business owner.

Episode Links:

For more about Beyond Plan B visit: www.beyondplanb.net

To connect with Naike find her LinkedIn Page here: Naike Hechem

Reach out to Naike: [email protected]

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

6: Rich Mom helps you become successful business "Besties" 

Guest:

Renae Christine built a six figure stationery company for herself from her own home and is now teaching others on how to do the same.

She currently helps thousands of other business owners build their businesses through analysis and training via the Rich Mom University and free training webinars on http://RichMomBusiness.com.

She has spoken at world wide conventions, authored the Home Business Startup Bible,  and is currently a speaker in demand.

In between raising kids and building businesses, you can find Renae guzzling Easy Cheese while tripping over her shoelaces.

Show Details:

In episode 6, Dave Hall speaks with Renae Christine who is the founder of one of the internet’s top online business consulting sites, RichMomBusiness.com.  Renae started this business out of her home in 2012 and has turned it into a destination for women who are looking to start an at-home business and need professional guidance.  Renae’s story is filled with insights for those of you listeners who are serious about rethinking your way into a prosperous business.

Ranae shared with us the 365 day commitment she made to her business on the day she opened her doors and how her diligence has paid off big time.  We also learn about how important it is for any business to be ahead of the curve when it comes to meeting the needs of their industry.  Renae could see that more and more women were electing to start businesses from their homes rather than seek positions in corporate America, and she was ready to fill this niche.

Renae also discloses to us who her key advisors are and why she refers to them as her “Besties”  You will learn who these people are and why they are important to the success of any business.

Episode Links:

For more about the Rich Mom visit www.richmombusiness.com

Renae Christine YouTube Channel here: www.youtube.com

Reach out to Renae on Twitter - @byrenae

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!

Welcome to Rethink Your Business Podcast with Dave Hall

Experts in Customized Business (Life) Planning and Implementation

5: The Wahls Protocol proves that it doesn't always require large changes to see remarkable improvement

Guest:

Dr. Terry Wahls is a clinical professor of medicine at the University of Iowa where she teaches internal medicine residents, sees patients in a traumatic brain injury clinic and conducts clinical trials.   She is also a patient with secondary progressive multiple sclerosis, which confined her to a tilt-recline wheelchair for four years.  Dr. Wahls restored her health using now pedals her bike to work each day. She is the author of The Wahls Protocol:  How I Beat Progressive MS Using Paleo Principles and Functional Medicine and teaches the public and medical community about the healing power of intensive nutrition.

Show Details:

In episode 5, Dave Hall speaks with Dr. Terry Wahls who was diagnosed with MS (Multiple Sclerosis) and was told she was never going to walk again and that her health would deteriorate.  In this podcast you will learn how Dr. Wahls not only proved her doctors wrong by using her own resource to change the way the world looks at solving chronic Autoimmune disease. We also learn about her new book "The Wahls Protocal" and how it is used to help people live healthier lives. By changing diet and activity level Dr. Wahls has seen chronic Autoimmune conditions improve in hundreds of people. Just like in business Dr. Wahls proves throughout her resource that it doesn't always require large changes to see remarkable improvement.

Episode Links:

She is the author of The Wahls Protocol: How I Beat Progressive MS Using Paleo Principles and Functional Medicine due to be released March 2014. You can learn more about her work from her website: www.terrywahls.com. She is conducting clinical trials testing the effect of nutrition and lifestyle interventions to treat MS.  She is also committed to teaching the public and medical community about the healing power of the Paleo diet and therapeutic lifestyle changes to restore health and vitality to our citizens.

Facebook http://www.facebook.com/Dr.Terry.Wahls

Twitter at https://twitter.com/terrywahls

Follow the Wahls Foundation, a nonprofit dedicated to raising funds to support Dr. Wahls’ research and public education about the benefits of lifestyle interventions to treat chronic disease at www.thewahlsfoundation.org

To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes

Please leave a review HERE in iTunes if you enjoyed the show. We also would love to have you share our podcast with the social links below. Your help is much appreciated. Thank you!