In this conversation, Barry Maher shares insights on the importance of honesty in sales, the need to understand customer needs, and the value of persistence. He emphasizes building trust through relationships and the significance of competitive analysis. Maher also discusses the challenges of navigating sales projections and the critical role trust plays in software sales. He concludes with advice for the next generation, highlighting the benefits of investing in index funds. ★ Support this podcast on Patreon ★