In this conversation, Steven Sheiner, a Chief Revenue Officer, discusses the multifaceted role of a CRO, emphasizing the importance of revenue generation through sales and marketing strategies. He introduces the concept of 'Marketing Around the Edges,' which focuses on identifying additional revenue streams that are not easily commoditized. The discussion also covers the significance of innovation in maintaining a competitive edge, the common pitfalls in sales and marketing, and the value of building relationships in business. Sheiner shares personal anecdotes that highlight unexpected successes and offers advice to his younger self about the importance of connections and passion in one's career. ★ Support this podcast on Patreon ★

In this conversation, Kim Murray shares her journey into influencer marketing, starting from her early experiences with affiliate marketing. She explains the fundamentals of affiliate marketing, the importance of choosing the right affiliates, and the significance of audience overlap. Kim discusses the scaling of influencer campaigns, the distinction between vanity metrics and ROI proven influencers, and strategies for effective influencer marketing, particularly focusing on micro-influencers and their impact on brand engagement. ★ Support this podcast on Patreon ★

In this conversation, Mike Konrad shares his journey as a reluctant entrepreneur, discussing the challenges and triumphs he faced while building his business. He emphasizes the importance of passion, the role of family support, and the necessity of honest feedback in decision-making. Mike also delves into the significance of understanding the difference between revenue and profit, the concept of best-in-class products, and the evolution of marketing strategies in the digital age. He concludes with reflections on the value of learning from mistakes and the importance of building brand loyalty through genuine connections with customers. ★ Support this podcast on Patreon ★

In this conversation, Lysa Miller discusses the essential qualities of a great sales team member, emphasizing the importance of being genuine rather than 'salesy.' She highlights the need for salespeople to listen actively to clients and understand their needs, rather than simply pitching products. Lysa shares her experiences in identifying the right fit for clients and the significance of building trust and reputation in the sales process. The discussion also covers the challenges of pricing transparency, unconventional strategies for success, and the value of empowering employees to build their personal brands. Finally, Lysa reflects on her journey and offers advice to her younger self about the importance of patience and resilience in achieving success. ★ Support this podcast on Patreon ★

In this engaging conversation, Phillip Wylie shares his unique journey from wrestling a bear to navigating the world of cybersecurity. He discusses the importance of learning, retaining knowledge, and prioritizing skills for career success. Wylie emphasizes the significance of surrounding oneself with positive influences, the value of mentorship, and the power of networking in job searches. He also highlights the benefits of volunteering and building connections within the industry. Finally, Wylie reflects on the advice he would give to his younger self, particularly regarding public speaking. ★ Support this podcast on Patreon ★

In this conversation, Eric Malka shares his journey of writing '
On the Razor's Edge', inspired by his experiences as an entrepreneur and his passion for helping others. He discusses the importance of self-awareness, the essence of business and life, and the lessons he wishes to impart to the next generation. Eric reflects on his personal growth, the healing process of fatherhood, and the significance of being present in the moment. He emphasizes that true happiness comes from within and the importance of taking care of oneself to better serve others.
Erics Book : https://a.co/d/aw4186D ★ Support this podcast on Patreon ★

In this conversation, Garret Biss, a retired Marine, shares his journey from military service to civilian life, including his experience with a TEDx talk. He discusses the challenges of identity, belonging, and purpose that many veterans face after leaving the service. Garret emphasizes the importance of addressing the root causes of addiction rather than just the symptoms, and he advocates for empowering veterans through new approaches to mental health and personal growth. ★ Support this podcast on Patreon ★

In this engaging conversation, Tucker Miller, a former trial attorney turned leadership coach, shares her journey from the high-pressure world of law to finding a more fulfilling career. She discusses the challenges of being a trial lawyer, the importance of personal growth, and the power of effective communication. Tucker also delves into her book, 'The First Four Words,' which offers strategies for initiating difficult conversations. The discussion emphasizes the value of embracing conflict, creating a culture of feedback, and leading with vulnerability. ★ Support this podcast on Patreon ★

In this conversation, Ari Block and AJ Nash delve into the complexities of the dark web, exploring its structure, the nature of cyber crime, and the challenges faced in combating it. They discuss the importance of understanding geopolitics in business intelligence and the need for strategic intelligence to navigate risks effectively. The conversation also touches on the role of government regulation in cybersecurity, consumer responsibility, and the future of leadership in decision-making processes. ★ Support this podcast on Patreon ★

In this conversation, Barry Maher shares insights on the importance of honesty in sales, the need to understand customer needs, and the value of persistence. He emphasizes building trust through relationships and the significance of competitive analysis. Maher also discusses the challenges of navigating sales projections and the critical role trust plays in software sales. He concludes with advice for the next generation, highlighting the benefits of investing in index funds. ★ Support this podcast on Patreon ★