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 Barry McGowan, CEO of Fogo de Chão, joins Zack to share his incredible rise from washing dishes to leading a global hospitality brand. With over 40 years in the industry, Barry dives into what real value means for guests, why customization and celebration matter, and how to scale culture while staying people first. He discusses the importance of consistency, how to use pricing as a tool for value not margin, and what every brand should do to stay competitive in today’s market. 

• Why hospitality is undergoing a renaissance
• Barry’s long-term pricing and value strategy
• How Fogo trains for five-star service
• The impact of tech vs. human capital
• Who’s leading hospitality innovation today

Thanks to Barry for bringing the fire—literally and figuratively!

Links:
https://www.linkedin.com/in/barrymcgowan/
https://www.linkedin.com/company/fogo-de-sh-aun/
https://fogodechao.com/
https://www.instagram.com/fogo/