Barry O’Brien AOM, is the Founder and Chairman of media agency Atomic 212. But he has had a long career in media on both the agency and the media owner side starting way back last century. He talks about the changes that have occurred in his media career from his days at Total Advertising right through to today. But just as important, he talks about what has not changed and reveals, in a typically modest way, what he has found is most important in building agency media teams that build client trust and build agency business.

https://www.trinityp3.com/2021/06/changing-state-of-media-market/