Master Your Millions

Barry Shore: The Ambassador of Joy: Unlocking the Secrets of Real Wealth


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About Barry Shore:

Barry Shore, known as the Ambassador of JOY, is a mental health activist, best-selling author, and successful serial entrepreneur with two multimillion-dollar exits and three U.S. patents. After becoming a quadriplegic overnight from a rare disease, Barry transformed his life by building systems to help others live in JOY daily. His story of resilience and purpose has touched millions through his podcast, speaking engagements, bestselling book The JOY of Living, and the global Keep Smiling Movement, which has distributed over 3.2 million JOY cards to uplift lives, save marriages, and promote happiness around the world.


A Boston native with entrepreneurial roots stretching back to childhood, Barry’s early experiences—shoveling snow, selling scorecards at Fenway Park, and launching college ventures—laid the foundation for a life of impact. From surviving a near-fatal car accident to running a $100 million diamond business, Barry has consistently turned adversity into opportunity. Today, he empowers audiences globally to embrace a mindset of giving, gratitude, and possibility, proving that the JOY of LIVING truly begins with GIVING.


In this episode, your hosts, Jason and Scott, together with Barry Shore, discuss:

  • Giving muscle builds real wealth
  • Shift perspective from obligation to opportunity
  • One person can create a tsunami of goodness
  • Wealth is more than money
  • Mindset determines life's trajectory


Key Takeaways:

  • The "giving muscle" is crucial for personal growth, and exercising generosity, even with small amounts, can transform your relationship with wealth and community.
  • Choosing how to respond to difficult situations determines your path and potential for success.
  • Real wealth transcends financial numbers and material possessions. 
  • Younger generations need to reconnect with the power of giving, and developing a mindset of contribution can unlock opportunities and personal fulfillment.
  • One person's commitment to doing good can create a ripple effect that touches countless lives.


"You are a channel of goodness, or a child of God, and you can be that conduit for bringing forth benefit to other people. Is there anything better in life? That's what gets me out of bed in the morning.” — Barry Shore


Connect with Barry Shore:  

Website: https://barryshore.com/ 

LinkedIn: https://www.linkedin.com/in/barryshore 

Instagram: https://www.instagram.com/barryeshore 

Facebook: https://www.facebook.com/barryeshore/ 

X (Twitter): https://x.com/ambassador4joy 



Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs 

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah 

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/ 

Email: [email protected], [email protected]

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Master Your MillionsBy Dr. Jason and Scott Henderson