Hitting The Mark

Base Culture: Jordann Windschauer-Amatea, CEO & Founder


Listen Later

Jordann Windschauer-Amatea is the third consecutive 'mom entrepreneur' on this show who successfully conquered the food business. And she is another amazing inspiration to anyone who wants to move a passion into a business and subsequently into a brand with heart and soul. Jordann founded Base Culture as a bakery catering to the healthy, pure, and primal lifestyle that can be summed up as the Paleo diet while she was in college. She wanted to live a healthy lifestyle, but have a brownie, so she baked it until it was perfect. She could not find a co-packing facility, so she created her own and waited for 2 years to have it finished while keeping hundreds of stores and journalists interested in her products waiting. What I learned about Jordann is that she is stubborn and passionate – and those two traits may just be the key ingredients to her success. Today, at age 27, she is working out of a 44,000 square foot facility and her range of products can be found in over 7,000 stores nationwide. 

 

Learn more about Base Culture

Support the show and get on monthly brand advisory calls with Fabian

...more
View all episodesView all episodes
Download on the App Store

Hitting The MarkBy Fabian Geyrhalter

  • 5
  • 5
  • 5
  • 5
  • 5

5

30 ratings


More shows like Hitting The Mark

View all
Design Matters with Debbie Millman by Design Matters Media

Design Matters with Debbie Millman

1,229 Listeners

10% Happier with Dan Harris by 10% Happier

10% Happier with Dan Harris

12,754 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

858 Listeners

The Intelligence from The Economist by The Economist

The Intelligence from The Economist

2,566 Listeners

JUST Branding by JUST Branding - by Jacob Cass & Matt Davies

JUST Branding

46 Listeners

Designaholic by Jorge Diego Etienne

Designaholic

1 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

21,168 Listeners