Parker answers the question "What's the most important quality for an entrepreneur to have?"

*Spoiler alert*  

Discipline. 

In this episode, Parker talks about why discipline is important for an entrepreneur and how it can be developed through persistence. 

Parker also shares his 5 step method for building and developing habits of discipline. 

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In the first episode of Based Business with Parker McCumber, 
Parker and Jacob talk about a popular meme with some misleading information regarding increasing prices and the choice business owners face when contemplating raising prices. 

Feel free to ask questions and share your point of view in the comments! 

-We said we would join twitter if Elon Musk Bought twitter, so we're on Twitter! @Parker_McCumber and @Jacobsreallife 

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