Baseline Your Brand

Baseline Your Brand episodes

July 16 If I was your designer for a month, here is what I’d do
If you're graphic design-curious, this episode is for you! Michelle details out exactly what she would do if she was your firm's designer for a month.
Visit Michelle at fortadesign.com
Music by Andrii Poradovskyi (from Pixabay)
8 min
May 23 Why accountants suck at branding
Michelle looks at the 5 reasons why accountants (tend to) suck at branding and how they can shift their thinking to start using this untapped asset in their business strategy.
Visit Michelle at fortadesign.com
Music by Andrii Poradovskyi (from Pixabay)
9 min
April 20 Changing the way you think about branding
Michelle tries to change the way you think about the branding of your firm by looking at branding's role in making your differentiator visual in the market.
Visit Michelle at fortadesign.com
Music by Andrii Poradovskyi (from Pixabay)
8 min

From the publisher's feed

A short-form podcast for smaller professional service firms to learn about brand design and its role in their business strategy.