Basement

Basement

By William SmithTechnologyArtsVisual Arts
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Basement episodes

  • Agency in a Box (v4)

    I've been talking with people at agencies, and the same story keeps coming up. A long-term client leaves because someone sold them a marketing department in a box for a monthly fee. Plenty of those clients aren't happy with what they get.

    • Why it stings: I'm one of the people building with AI. I'm trying to help small businesses get more marketing than they could normally afford.
    • What the box leaves out: this isn't set-and-forget. You have to train the people running it and the system itself: the context, the brand story, the assets, all organized and vetted. Every episode title here ends in a V and a number. That's how many versions it took before I liked it.
    • The opportunity: when the box fails, someone has to fix it. The people best at training AI are the people who've already mastered the work, and a lot of the best I've worked with came up in agencies.

    Then a commercial break from SynergAI Infinity, a made-up product. Results not typical.

    The robot wrangler line is from Episode 3: https://share.transistor.fm/s/8c9ee073

    The full stories are at The Daring Creatives: https://www.thedaringcreatives.com

    7 min
  • Becoming a Robot Wrangler (v8)

    Chris Stokel-Walker's piece in Fast Company is about academics and professionals who train AI models for companies like Mercor and Turing. Some fear these workers are making themselves obsolete. I think that's the point.

    • Where I am: most of my video, podcast and site work is training now. I describe what I want to see, how it's paced and how it should feel, then correct the model until it gets there.
    • The summit: at the NH Tech Alliance Innovation Summit in Nashua this month, Boston Dynamics CIO Chad Wright talked about a real job listing he found on Indeed: Technical and Manufacturing Robot Wrangler. You hear him in the episode, recorded from my table near the back of the room.
    • The chart: the article ranks white-collar jobs by how many are expected to be lost to AI in the next two to five years. Writers and authors top it at 57%. Every number on that chart counts job titles. The work keeps going.

    Then AEGIS breaks into the transmission.

    Read the article: [The smartest people in the world are automating themselves into obsolescence—and loving it](https://www.fastcompany.com/91587919/turing-mercor-scale-surge-academics-professionals-ai-model-training) (Fast Company, subscriber piece).

    Chad Wright, Chief Information Officer, Boston Dynamics, speaking at the NH Tech Alliance Innovation Summit, Nashua, October 6, 2026.

    The full stories are at The Daring Creatives: https://www.thedaringcreatives.com

    7 min
  • Drop Dead Simple Podcast Workflow (v24)

    I have more podcast ideas than time to make them, and perfectionism used to mean I didn't record or edit at all. This episode is the workflow that changed that.

    • Record: a DJI Mic 3 on night walks through a neighborhood full of crickets and frogs. An iPhone works too.
    • Sound: Claude Opus 5.5 pulls the clip off the mic and cleans it up. I describe how I want to sound, close and with some of the room left in, and skip the talk about compression and EQ. Once it sounds right, save it as a skill.
    • Assembly: I recorded the basement with a Zoom H6: the dehumidifier, the metal hatch, the dryer, things I hit around the studio. Claude sampled and pitched them into the instruments and percussion you hear. Making your own music means there's nothing to license.
    • Notes: each run takes about 10 minutes. Episode 1 took 16 versions. In the episode I guess this one will take half as many. It took 24.

    Then AEGIS breaks into the transmission.

    The prompt I use

    I recorded a podcast episode. The audio files are in this folder: [folder].
    1. Clean up my voice. Light noise reduction, keep a little of the room.
    I want to sound close, like I'm in your ear, with clear presence.
    I don't want to sound like a robot, like I'm several feet away, or like a lav mic.
    Give me two or three short samples at different strengths so I can pick.
    2. Transcribe everything.
    3. Find the hook: the most interesting line I said. It opens the episode, before the intro.
    4. Cut it down to five or six minutes. Keep my real pauses and breaths.
    Cut repeats, false starts and tangents, but don't make it feel chopped up.
    5. Make it immersive. Find the moments where something I'm describing could be heard,
    and put a sound under those words. Keep the sounds subtle and under my voice.
    Use the sounds in my folder first.
    6. Give me the cut, plus a list of every edit and sound effect with timestamps,
    so I can give you notes.
    When I'm happy with how my voice sounds, save those settings as a skill called
    "podcast audio" so you can reuse them on every episode.

    If you make one with this, I'd love to hear it. The full stories are at The Daring Creatives: https://www.thedaringcreatives.com

    6 min
  • Welcome to Basement (v16)

    I was a freelance videographer for about eight years and made around a thousand videos by hand. I don't sit at a timeline anymore. I dictate edits to Claude Opus 5.5 from my phone, and it runs Remotion on my computer, so I can edit in the car, on a walk, on site, or down here doing laundry.

    In this one:

    • Why making a thousand videos by hand earns you the right to tell your computer how to edit
    • Treating every project as an exploration, where you never take the first thing you see
    • Running a workflow you like overnight, again and again, which is what it takes to get video seen

    Then AEGIS cuts in. Lexicon City would like you to know that making things is a privilege.

    The full stories are at The Daring Creatives: https://www.thedaringcreatives.com

    5 min

About Basement

From the publisher's feed

Ten minutes in my basement studio with someone making something with AI: me, or an artist I've been studying. What I asked for, what came back, what I fixed, and one thing you can try this week. The…