What does it take to keep hospitality from becoming just another commodity? In this episode of The Turndown, Bashar Wali, Founder and CEO of This Assembly and Practice Hospitality, shares why the future of hotels lies not in points or perks, but in the power of human connection. 

Drawing on his experience as hotel developer, operator, and tireless traveler, Bashar challenges the industry to rethink loyalty, guest experience, and the role of technology. Discover why emotional intelligence is hospitality’s greatest asset – and how small, thoughtful moments can transform forgettable stays into lifelong loyalty.