Business: JTK, LLC
Owners: James Kirk
Age of Business: 18 months
Type of Business: Brand/Advertising
Employees: 1
Scenario: James started JTK because he had the ability to help other businesses and organizations capture their brand in creative eye-catching ways. And he has had some early success in acquiring local clients. Recently a large retailer saw James’ work and called to hire him for a big project. James knows this is going to take a lot of time and energy, and he isn’t sure what will have to his regulars if he has to dedicate all the time this project is going to require. On top of that, James is, at his core, an artist and not a business owner. He has muddle thru thus far, but the business gets what time he has leftover, which usually isn’t his best time or a lot of it. James is uncertain about how to proceed with building his creativity into a business. The opportunity is presenting itself for him to not just be creative on a larger scale but also start building his personal income. What do you guys have to say to James?