However brilliant your craft, it will languish in obscurity if the right people never discover it. Yet marketing can feel baffling – or downright distasteful – to many creatives.

Enter Ilise Benun, the ‘Marketing Mentor’ who has spent three decades helping designers, writers and artists promote their work with the same imagination they pour into it.

‘Generosity and curiosity are under-used marketing tools’ – listen in to learn how Ilise turns them into a practical plan.

Founder of Marketing-Mentor, Ilise coaches ‘the creatively self-employed’ to earn what their talent deserves. A HOW Design Live programme curator, conference speaker and host of more than 300 podcast episodes, she specialises in turning marketing from dreaded chore into rewarding habit.

Explore Ilise’s free Quick Tips, her downloadable Marketing Planner and details of one-to-one mentoring at marketing-mentor.com.

Hosted by creative coach and award-winning poet Mark McGuinness, The 21st Century Creative podcast helps you succeed as a creative professional amid the demands, distractions and opportunities of the 21st century.

Each episode features insights from Mark and interviews with outstanding creators – including artists, writers, performers, commercial creatives, directors, producers, entrepreneurs and other creative thought-leaders.

Make sure you receive every episode by subscribing in Apple Podcasts, Spotify or wherever you listen.

Join the mailing list to have every episode delivered to your inbox, along with the free 21st Century Creative Foundation Course.

The post Bat-Signal Marketing for Creatives with Ilise Benun appeared first on Creative Coach | Mark McGuinness.