“If you want it to be successful and be a tool that actually helps you close business. You have to be able to connect with your prospects in that type of medium.” – Kevin Snow

How can you maximize ROI through email marketing techniques? In today’s episode, Zack Knight is joined by Kevin Snow, Kevin Snow is the co-host of the Top 100 Apple Podcast, Growth Mode, Army Veteran, CEO of Time On Target, and COO and Co-Founder of Success Champions. Kevin is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills, and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way.

Kevin discusses strategies for crafting emails that are personalized yet effective and the importance of adding a personal touch.   

Tune in to this episode of The Tactical Leader, as Kevin shares his tips on how to approach speakers at conferences without being intimidated by their speaker badge!

[00:01 - 01:00] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• Head over to myvoicechallenge.com to register for a free podcasting workshop!
• Zack introduces Kevin Snow!
• Kevin is the co-host of the Top 100 Apple Podcast, Growth Mode, Army Veteran, CEO of Time On Target, and COO, and Co-Founder of Success Champions

[01:01 - 05:14] The Value Of Email Marketing For Business Growth

• His focus on sales, networking, technology, Star Wars, and Harry Potter
• How to manage time?
• How to do more with less and balance personnel needs to increase revenue
• Email marketing still has the highest ROI of any digital marketing medium

[05:15 - 09:39] Ask The Right Questions And Get The Most Out Of Conferences

• People are sending out lazy emails with no context
• Small businesses need to be smarter and connect to their prospects through email
• Your email should have substance behind it and not be a shotgun blast that annoys everyone

[09:38– 17:09] Closing Segment

• Closing words and reminders
• Kevin invites listeners to the BATL Biz Summit!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“Email still has the highest ROI of any of the digital marketing mediums.” – Kevin Snow

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