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Bayley Ramos: Building Brands with Human Connection in a Digital Age
Bayley Ramos on building brands with real human connection
How AI is changing marketing without replacing relationships
A practical conversation on branding, execution, and growth
In this episode, Chris Cook sits down with Bayley Ramos, Founder and CEO of Ardor Consulting, to explore how modern marketing has evolved — and where many businesses are getting it wrong. They discuss the impact of social media and AI, the difference between branding and short-term sales tactics, and why execution is often the biggest challenge companies face.
Bayley shares insights from working directly with growing businesses that struggle with clarity, cohesion, and follow-through in their marketing efforts. The conversation highlights why human connection, authentic networking, and a clear understanding of your audience still matter more than any tool or trend.
- Bayley Ramos founded Ardor Consulting to help businesses clarify marketing strategy
- Social media and AI have reshaped how marketing is executed
- Many companies lack cohesive branding and unified plans
- AI supports marketing but does not replace human connection
- Branding is essential for long-term success
- Execution is a common pain point for businesses
- Branding and immediate sales tactics serve different roles
- Authentic relationships drive stronger marketing outcomes
- Networking works best without sales pressure
- Audience understanding is critical to effective strategy
00:00 Introduction to Ardor Consulting and Bayley Ramos
01:34 The Evolution of Marketing and Social Media
06:08 AI in Marketing: Balancing Technology and Human Connection
10:39 Understanding Branding and Client Acquisition
15:23 Networking: Building Genuine Connections
26:00 Identifying Root Issues in Marketing Strategies
31:03 Building a Strong Marketing Foundation
32:46 The Future of Ardor Consulting
35:21 Understanding Client Needs and Challenges
36:13 The Importance of Organization in Marketing
38:40 Time Management and Efficiency in Consulting
39:17 Exploring AI in Marketing Strategies
43:55 Innovative Solutions for Client Engagement
marketing, branding, AI marketing, business growth, human connection, networking, client relationships, social media strategy, marketing execution, Ardor Consulting, Bayley Ramos
🔗 Connect With Chris
LinkedIn: https://www.linkedin.com/in/scalewithchris/
Work With Five Fuse: https://www.fivefuse.com/
🔗 Connect With Today’s Guest
LinkedIn: https://www.linkedin.com/in/bayleyrenee/
Website: https://ardorc.com/
🎧 Listen on Other Platforms
Spotify: https://open.spotify.com/show/5rgYjB8RxYKfgvOf1PrNFv?si=0dd85415f6174756
Apple Podcasts: https://podcasts.apple.com/us/podcast/sparking-the-fuse/id1857737431
📸 Socials
Five Fuse LinkedIn: https://www.linkedin.com/company/five-fuse/
View all episodes
By Chris CookBayley Ramos on building brands with real human connection
How AI is changing marketing without replacing relationships
A practical conversation on branding, execution, and growth
In this episode, Chris Cook sits down with Bayley Ramos, Founder and CEO of Ardor Consulting, to explore how modern marketing has evolved — and where many businesses are getting it wrong. They discuss the impact of social media and AI, the difference between branding and short-term sales tactics, and why execution is often the biggest challenge companies face.
Bayley shares insights from working directly with growing businesses that struggle with clarity, cohesion, and follow-through in their marketing efforts. The conversation highlights why human connection, authentic networking, and a clear understanding of your audience still matter more than any tool or trend.
- Bayley Ramos founded Ardor Consulting to help businesses clarify marketing strategy
- Social media and AI have reshaped how marketing is executed
- Many companies lack cohesive branding and unified plans
- AI supports marketing but does not replace human connection
- Branding is essential for long-term success
- Execution is a common pain point for businesses
- Branding and immediate sales tactics serve different roles
- Authentic relationships drive stronger marketing outcomes
- Networking works best without sales pressure
- Audience understanding is critical to effective strategy
00:00 Introduction to Ardor Consulting and Bayley Ramos
01:34 The Evolution of Marketing and Social Media
06:08 AI in Marketing: Balancing Technology and Human Connection
10:39 Understanding Branding and Client Acquisition
15:23 Networking: Building Genuine Connections
26:00 Identifying Root Issues in Marketing Strategies
31:03 Building a Strong Marketing Foundation
32:46 The Future of Ardor Consulting
35:21 Understanding Client Needs and Challenges
36:13 The Importance of Organization in Marketing
38:40 Time Management and Efficiency in Consulting
39:17 Exploring AI in Marketing Strategies
43:55 Innovative Solutions for Client Engagement
marketing, branding, AI marketing, business growth, human connection, networking, client relationships, social media strategy, marketing execution, Ardor Consulting, Bayley Ramos
🔗 Connect With Chris
LinkedIn: https://www.linkedin.com/in/scalewithchris/
Work With Five Fuse: https://www.fivefuse.com/
🔗 Connect With Today’s Guest
LinkedIn: https://www.linkedin.com/in/bayleyrenee/
Website: https://ardorc.com/
🎧 Listen on Other Platforms
Spotify: https://open.spotify.com/show/5rgYjB8RxYKfgvOf1PrNFv?si=0dd85415f6174756
Apple Podcasts: https://podcasts.apple.com/us/podcast/sparking-the-fuse/id1857737431
📸 Socials
Five Fuse LinkedIn: https://www.linkedin.com/company/five-fuse/