We've all been in brainstorming sessions that wound up as a complete waste of time. So, how can those minutes turn into time where you find not just any concept or strategy… but a really great one?

Marlene Reed spends much of her time writing published cases for journals and textbooks. She teaches ethics in her classroom using those stories, which are based on real-life experiences from interviews of people who have been faced with difficult decisions.

Researchers dubbed this project "The Waiter Spit in my Soup!" You might be surprised that over 50 percent of customer service employees are responsible for some sort of deviant behavior toward customers.

We commonly believe certain myths about innovation -- that innovation is produced by a lone genious, or that it’s the product of serendipity. The words organized and innovation are rarely heard together but an organized approach to innovation is exactly what America needs today.

Where do great ideas come from? There are certain strategies that help foster eureka moments.

Use story telling to make a connection brand and consumer that goes far beyond the product, far beyond that moment -- and lives with the consumer.

The Home Grown Farm compares its customers' buying experience to that of Amazon.com, but they log in to add fresh eggs or field-ready kale to their baskets.

While we are witnessing the increased wealth in China and up-and-coming India, post-Apartheid Africa is where business opportunity is among the hottest in the world.

How one company nudges customers to buy online.

Make sure you understand the statistics before making an important decision.