You are a small local business and do not have time for all that social media to promote your business. You are a country-wide business and need to afford to be competitive to stay alive. You are an international small to mid-size company and want to serve the world but advertising is a killer.

https://selfdiscoverymedia.com/2019/04/15/bb-19-16-workapp-a-place-to-discover-your-business/