What if the reason your goals don’t stick has nothing to do with discipline… and everything to do with identity?

In this episode, “You Don’t Need Better Goals. You Need a New Identity,” I talk about something that might feel uncomfortable at first—but can completely change how you approach your life, your work, and your future.

For years, I did what most of us do: setting goals, vision boards, New Year resolutions… and watching them quietly disappear. Until one day I realized the problem wasn’t the plan.

It was the version of myself trying to carry a future she had already outgrown.

This conversation is about reinvention from the inside out.

About embodiment, alignment, and why true expansion doesn’t start with doing more—but with being different.

If you feel tired of forcing motivation, of starting over every January, of pushing through goals that no longer feel true… this episode is for you.

What if the only thing standing between you and your next chapter… is a story you keep telling yourself?

In this new episode of #BBKnowsBest, I dive into the psychology of reinvention — why fear shows up right before a breakthrough, how identity shapes destiny, and what it truly takes to redesign your life at any age.

You’ll hear real stories of unbelievable transformations, powerful insights from my work on fear, and the exact mindset shifts that turn reinvention into reality.

If you’ve ever thought:

“I’m too old.”

“It’s too late.”

“Someone like me can’t start over.”

…this episode is your answer.

What if the stories we carry could become the medicine we need?

In this powerful new episode, I sit down with the remarkable Ssanyu Birigwa—Narrative Medicine clinician, Indigenous Bone Healer, and lineage holder of an ancient healing tradition. Together, we explore the intersection of storytelling, empathy, ancestral wisdom, and modern well-being.

From her journey of rediscovering her heritage to her work transforming communication and culture inside organizations, Ssanyu opens a doorway into a different way of understanding healing—one rooted in truth, connection, and deep listening.

We touched on so much… but there is so much more you’ll want to hear for yourself.

If you're curious about the future of healing, leadership, and human-centered transformation, this conversation is for you.

Ever wondered how storytelling can transform selling?

In this new episode of #BBKnowsBest, I dive into Storytelling Intelligence a game-changer for leaders, entrepreneurs, and anyone who wants to turn pitches into human connection.

Discover:

🔸 Why people buy stories, not products

🔸 The 3 principles that make sales transformational, not transactional

🔸 How to craft narratives that resonate emotionally and culturally

I’ll share practical tools like my 4S formula (Soul, Struggle, Solution, Success) that can elevate your sales strategy from pushy to purposeful.

If you want to sell with empathy, meaning, and connection, this episode is for you.

I invite you to explore a truth that has guided my entire journey:

👉 The stories we tell today are the blueprints of the futures we live tomorrow.

From New York to Ghana, I’ve witnessed how a single narrative can turn struggle into opportunity, and silence into song.

So, what stories are YOU telling about tomorrow? Are they shaped by fear… or ignited by possibility?

Tune in now to discover how to activate your storytelling intelligence the leadership skill that shapes legacies, movements, and futures.

Because where there is story, there is hope.

And where there is narrative, there is power.

In a world obsessed with data, forecasts, and “what’s measurable,” we forget that every breakthrough, every bold idea, every movement that changed history… started in someone’s imagination.

In the new episode of my podcast #BBKnowsBest, I share why imagination is not a luxury, but the true currency of leadership today.

This episode is an invitation to:

✨ Ask the impossible questions

✨ Lead with foresight, not just forecasting

✨ Treat imagination as your greatest strategic advantage

I won’t spoil it here—you need to experience it yourself. Let’s reframe what it means to lead in uncertain times.

In a world obsessed with titles, milestones, and strategies, we often forget that becoming is not a checklist—it’s an art. An unfolding dialogue between who we are today and the infinite possibilities of tomorrow.

In the new episode of #BBKnowsBest, I explore The Art of Becoming:

💫 Why imagination is our most powerful leadership tool

💫 How “future literacy” can help us shape what doesn’t exist yet

💫 And why identity is not fixed, but something we continuously rewrite

This episode is deeply personal—it’s about courage, narrative, and the practice of authoring your own future.

Fearless leaders? That’s a myth. ✨

In my latest episode of #BBKnowsBest: “Fear as a Leadership Asset”, I share why fear isn’t the enemy we’ve been taught to fight, but a powerful mentor and compass for growth.

What if instead of suppressing fear, you learned to leverage it?

👉 As innovation fuel

👉 As a connector that makes you relatable

👉 As discipline that sharpens excellence

Fear has walked with me on every stage, every reinvention, every leap. And today, I want to challenge you to flip the script: stop resisting fear and start leading with it.

Have you ever felt like you’re so close to everything you’ve ever wanted… and suddenly an invisible wall shows up?In this new episode of #BBKnowsBest: The test you must pass before abundance lets you in, I open up about that exact moment: when your biggest dream meets your deepest fear.What if that fear isn’t here to stop you… but to prepare you?What if abundance is closer than you think, waiting for you to pass the entrance exam?

What would you do if you weren’t afraid to start over at 40, 50, or even 70?

In this deeply personal episode, I open up about my own journey of reinvention and what it truly means to begin again with courage, grace, and curiosity. From clumsy first steps to powerful breakthroughs, this one is for anyone standing at the edge of change, wondering if it’s too late.

Spoiler alert: it’s not.

Tap into your beginner’s mind. Reinvention is not failure. It’s evolution.