The Beauty Business Podcast

BBP 137 : How to Identify Your Ideal Client and Get Their Attention

10.20.2021 - By Adam Chatterley : Spa and Salon Business Strategist, Speaker and WriterPlay

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You’ve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client.

There’s a reason this advice is everywhere, it works!

But no one actually give you the step by step info on HOW to identify your ideal client and once you’ve identified them, what will you do with that info?

What exactly comes next?

Let’s clear all that up in this episode!

Join me as we dive deeper into WHY you need to identify your ideal client, HOW to do it and then WHAT to do next to connect with your ideal client and get them booked in as a client.

P.s. this episode comes with a free workshop to on how you nail down your ideal client and create a full profile just for your business. But you’ve got to listen to get the deets.

Listen Now: Apple Podcasts | Spotify | Google Podcasts

. . . or click the player above to listen right now.

 

Episode Highlights and Takeaways:

Free Workshop at the BeautyBusiness Hackers (6:17)

How to identify your ideal client? (7:22)

Anthea’s amazing story (16:25)

Links:https://beautybusinesspodcast.com/workwithadam

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“Remember that your marketing is there to grab attention, that’s its goal. So if it’s not connecting specifically with your ideal client, you’re wasting your time.” – Adam Chatterley –

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