The Beauty Business Podcast

BBP 109 : Marketing DOESN’T Get You Clients!

03.02.2021 - By Adam Chatterley : Spa and Salon Business Strategist, Speaker and WriterPlay

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Stunned silence following that title!

You’re either nodding your head thinking me wise beyond my years or about to yell at your screen but before you skip this episode in protest … hear me out first.

There’s “more than what meets the eye” to this statement and you’ll have to listen to see what I’m saying here.

You see, there’s a trap, one that I fear many of us have fallen into and it’s hurting our businesses/ all the while we’ve fooled ourselves into thinking we’re doing real work.

Listen and then let me, be honest, have you fallen into the marketing trap?

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Episode Highlights and Takeaways:

Marketing Doesn’t Get You Clients! (3:54)

The Awareness Funnel (8:24)

The 4 Stages of Awareness Funnel (11:03 )

 

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Links:

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