BBQ, Bourbon and Business Podcast Show

Maybe your marketing message doesn’t seem to be landing as well as it did in the past. Or is your business is a little stagnant because of an inconsistent marketing strategy?  Whether you’ve been in business for 3 months or 30 years, there is always room for improvement when it comes to your marketing.

Marketing for some business owners is a challenge because of time, budget, and knowledge constraints. But marketing is an essential component to growing your business and to keep new customers coming through the doors. 

In this episode, we reveal marketing tips to optimise your small business marketing strategy and keep your business growing. 

- What do most business owners do wrong with their marketing that takes away their time and money

- What to do when your marketing and sales are not going well in your business

- How to create your X-factor so you stand out in the crowd

- How to become the business that customers want to buy from

Visit our website for a full episode transcript
https://bbqbourbonbusiness.com/marketing-tips-become-the-business-customers-want-to-buy-from/
 

Easy Backyard BBQ Recipes
https://bbqbourbonbusiness.com/bbq-recipes/

7 Steps: Build a Smart Business Engine to Give You Time and Money Freedom and Build a Valuable Asset
https://ideasintobusiness.com/7-step-smart-business-engine/

You don’t sleazy sales tactics to convert leads into paying customers. 

You just need a well thought out sales process.

Adopting a systemised sales structure not only leads to greater efficiency for the sales team but also strengthens overall business performance and value.

In this episode, we discuss

-       The mistake most business owners make with their products and sales

-       The 2 secrets to becoming a master salesman

-       Four things you need to be doing as part of your selling process

-       How to ensure your sales team is optimised for maximum output

-       The danger of just focusing on sales targets

Visit our website for a full episode transcript
https://bbqbourbonbusiness.com/optimise-your-sales-process

This Months Featured Bourbon Review
https://bbqbourbonbusiness.com/bourbon-of-the-month-eagle-rare/

Easy Backyard BBQ Recipes
https://bbqbourbonbusiness.com/bbq-recipes/

7 Steps: Build a Smart Business Engine to Give You Time and Money Freedom and Build a Valuable Asset
https://ideasintobusiness.com/7-step-smart-business-engine/

When there are many businesses doing the same things to grab the attention of the same niche of customers, it can leave you scratching your head and wondering ...

"What can I do to make my business stand out?"

It all has to do with your resonating message.

An effective resonating message can help you stand out from your competitors, which allows you to gain ground over a sizable market and positions you to earn some major profits.

It may be difficult at times to develop an effecting resonating message but it's not impossible.

In this episode, we discuss 

- How do you complete in a competitive niche?

- What do your customers want vs What they need?

- What is your competition doing wrong and how you can capitalise?
 

Visit our website for a full episode transcript 
https://bbqbourbonbusiness.com/make-your-business-stand-out-from-the-competition/

This Months Featured Bourbon Review
https://bbqbourbonbusiness.com/bourbon-of-the-month-eagle-rare/

7 Steps: Build a Smart Business Engine to Give You Time and Money Freedom and Build a Valuable Asset
https://ideasintobusiness.com/7-step-smart-business-engine/

Do you ever wonder why few successful businesses steam ahead effortlessly while others continue to struggle, day after day, and never seem to get anywhere?

These business owners try strategy after strategy, year after year, yet they see very little results.

To build a successful business, you need to start at the beginning. 

Seems logical but for many people in business, but they don’t start at the beginning. They skip the vital, first few steps and start somewhere down the road, assuming their business will just miraculously work out.

It doesn’t work this way.

In this episode, we discuss 

- The critically important first few steps of how to find a lucrative red-hot niche.

- How to find established markets with thousands of ready, hungry, and willing to pay customers.

- How to reposition your business from a struggling lead mine to a lucrative gold mine.

Podcast Episode Transcript - https://bbqbourbonbusiness.com/episode-7-are-you-in-a-lucrative-niche 

This Months Featured Bourbon Review - https://bbqbourbonbusiness.com/bourbon-of-the-month-eagle-rare/

Easy Backyard BBQ Recipes - https://bbqbourbonbusiness.com/bbq-recipes/

The Boulevardier Cocktail Recipe - https://bbqbourbonbusiness.com/boulevardier-cocktail-recipe-the-bourbon-negroni/

7 Steps: Build a Smart Business Engine to Give You Time and Money Freedom and Build a Valuable Asset - https://ideasintobusiness.com/7-step-smart-business-engine/

Believe it or not, all of us are morons to a certain degree, and we all have a moron scale reading. Yes, we really do!

Most of us just don’t know it, until our moron traits are brought to our attention. 

And then some of us don't believe this, won't accept this or simply deny this. Usually the ones who deny or won't accept this are the ones with the highest moron readings and deepest 

problems.

Now, what does this have to do with business? Well.... everything!

"People buy you and your personal image first – your product and service second"

If you have a high moron scale reading, you are at risk of damaging your personal brand and sabotaging your business.

I know this. I had a serious ego problem (and a very high moron scale reading) when I first started out in business and it cost me $12 million.
 
 In this episode, we discuss:

- Facing the mirror (listing many common self-sabotaging habits that prevent business success)

- Coming clean (pinpointing your top self-sabotaging habits)

- Creating your new personal brand (your best version and reducing your moron scale reading)
  

Visit our website for a full episode transcript - https://bbqbourbonbusiness.com/episode-6-the-moron-scale-whats-your-score/

This Months Featured Bourbon Review - https://bbqbourbonbusiness.com/bourbon-of-the-month-eagle-rare/

Easy Backyard BBQ Recipes - https://bbqbourbonbusiness.com/bbq-recipes/

Hickory Red Wine Truffle Salami and Basil Pizza - https://bbqbourbonbusiness.com/hickory-smoked-red-wine-truffle-salami-and-basil-pizza/


Free online training workshop 7 Steps: Build a Smart Business Engine to Give you Time and Money Freedom. - https://ideasintobusiness.com/7-step-smart-business-engine/

Ever heard this saying? Are you waiting for everything to line up before your next big thing happens?

Here's how you can help your stars to align.

 Almost everything in life is a sequence. Cleaning your teeth, taking the kids to school, fixing your bicycle puncture, learning a sport, smoking a cigar and cooking brisket on your BBQ.

And building a business is no different. If you want to build a successful business, you need to follow a sequence. If steps in the sequence are out of place, well then your stars are out of alignment and you will not achieve your desired outcome.  But so many business owners go about doing the wrong things and hope for the right outcome.

In this episode, we share the seven sequential steps for building a smart business engine that gives you time, money and mind freedom and that builds value in your business.

Visit our website for a full episode transcript - https://bbqbourbonbusiness.com/episode-5-are-you-waiting-for-the-stars-to-align/

This Months Featured Bourbon Review -https://bbqbourbonbusiness.com/bourbon-of-the-month-eagle-rare/

Easy Backyard BBQ Recipes - https://bbqbourbonbusiness.com/bbq-recipes/

Free online training workshop 7 Steps: Build a Smart Business Engine to Give you Time and Money Freedom - https://ideasintobusiness.com/7-step-smart-business-engine/

Business owners spend years building their businesses. 


Some go about building their business the right way. Most go about it wrong.


Are you chasing profits and sales, or are you focused on wealth creation?

Are you building your business to set yourself up for the future?


Most businesses aren't!

They make this same, everyday mistake. They do tasks to get themselves through the day. They don't do tasks to set themselves up for the future.


Your focus should be on building a valuable asset to set you up for life.


In this episode, we break this all done for you and help you work if what you are doing right now in your business, is setting you up for your future or for failure.


Visit our website for a full episode transcript - https://bbqbourbonbusiness.com/episode-4-life-lesson-3-are-you-setting-yourself-up-for-failure-but-you-just-dont-know-it


This Months Featured Bourbon Review - https://bbqbourbonbusiness.com/bourbon-of-the-month-buffalo-trace/


Easy Backyard BBQ Recipes - https://bbqbourbonbusiness.com/bbq-recipes/

Surely you need lots of money to have time freedom? And to make lots of money surely you need lots of sacrifice of time? Wrong.

In this episode, we discuss what is financial freedom really and why you are a lot closer than you think.

You only need a fraction of the amount of money you think you do. And you do not have to be stressed to death.

You just have to think about things differently.

Visit our website for a full episode transcript  - https://bbqbourbonbusiness.com/episode-2-life-lesson-1-chasing-unicorns-what-does-real-business-success-look-like/

This Months Featured Bourbon Review - https://bbqbourbonbusiness.com/bourbon-of-the-month-buffalo-trace/

Easy Backyard BBQ Recipes - https://bbqbourbonbusiness.com/bbq-recipes/

Only 4 percent of all people who start out in business ever achieve their dreams.

The rest, the other ninety-six percent, well they either fail, give up or they build their businesses the wrong way. They strap everything to themselves and create a pressure chamber of stress and exhaustion that they can't escape from. 

In this episode, we share 3 powerful lessons that will change your life and the way you think about your business. 

They are essential for long term success in your business and your long-term happiness as a business owner.

We call them the 3 F's. Money Freedom, Time Freedom and Mind Freedom.

Visit our website for a full episode transcript - https://bbqbourbonbusiness.com/episode-1-pull-up-a-chair-light-the-bbq-and-lets-get-sippin/

This Months Featured Bourbon Review - https://bbqbourbonbusiness.com/bourbon-of-the-month-buffalo-trace/

Easy Backyard BBQ Recipes - https://bbqbourbonbusiness.com/bbq-recipes/

What does real success look like?

The financial rewards that come from having a successful business are important to many business owners. Understandable.

But what’s the point of killing yourself to get rich if you have no time, are stressed to death, filled with worry each day, and you miss out on the most important occasions of your life that you can never get back because you are too busy building your business for the wrong reasons.

In this episode, we dissect what real success looks like and why so many people are stressed, unhappy and spend most of their time building their business the wrong way.

Visit our website for a full episode transcript - https://bbqbourbonbusiness.com/episode-2-life-lesson-1-chasing-unicorns-what-does-real-business-success-look-like/

This Months Featured Bourbon Review - https://bbqbourbonbusiness.com/bourbon-of-the-month-buffalo-trace/

Easy Backyard BBQ Recipes - https://bbqbourbonbusiness.com/bbq-recipes/