Are you wondering how animal charities are faring in the face of the Coronavirus pandemic? In British Columbia, the Society for the Prevention of Cruelty to Animals (BC SCPA) is trying its best to rethink their strategies and campaigns so that they can continue to be of service despite the challenges. The pandemic is a tough time for charities, who are struggling to reconcile the increased demand of their services with the potential loss of some of their fund sources. Chief Development Officer Shoni Field joins Douglas Nelson on this episode to talk about how the organization is responding to these challenges. A big part of this is building a culture of digital maturity and adopting a lower risk model of operations. Listen and learn more about who BC SCPA used these pivots to thrive in the midst of crisis.