Summary: Kevin King covers the latest Marketing Misfits newsletter with highlights on unconventional brand building, why LinkedIn is the most undervalued platform in marketing, how a joke Instagram handle turned into a cigar empire, the $100,000 water bottle, loss aversion in marketing, the Purple mattress case study, and an AI marketing tip on building a brand voice document.

The Lancero and Corona sizes. The manufacturer told Brandon Wells these shapes "couldn't be sold." He took them on because he believed in the story behind the blend and the maker. They sold out because his audience trusted his recommendation completely.