Welcome to this super special episode where I give you an insider sneak peek inside a module of The Dream Catcher Membership. The Behind The Business series is exclusive to the members and I share with them the details of the ads I am running for my clients, my friends and my own businesses. Inside this episode we discuss the detail of an ad campaign I am running for a online art gallery.

Want to see the full episode? Inside the full episode (a part of The Dream Catcher Membership) we not only discuss the ad campaign for the online art gallery but also the ads I am running for a recording artists and to grow my email list. 

Here is your chance to join the Dream Catcher Membership at a discounted rate! Check it out and I will see you inside!

https://www.beadreamcatcher.com/plans/53434?bundle_token=99aa712056d5fccb9c01b4cc242abcbe&utm_source=manual

How does Facebook decide which ads to show which people? 

Let's talk about the Facebook machine learning platform and how it uses a formula to allow low budget advertising compete with the corporate big budget spenders.   

Ready to start running ads? Check out my FREE Intro To Advertising online course: 

https://www.kathrinemiddleton.com/intro-into-advertising  

Looking for help with digital advertising? I help creative entrepreneurs grow an audience, grow awareness and grow their business with the use of paid digital advertising.  

www.kathrinemiddleton.com  

Watch on Youtube: 

https://youtu.be/Pix0mpLVobM

I asked a group of entrepreneurs what was the first thing that came to their mind when I mention "Instagram & Facebook Paid Advertising"... 

and here are some of their answers. I bet they are similar to what most people would say!  

Ready to start running ads? 

Check out my FREE Intro To Advertising online course: 

https://www.kathrinemiddleton.com/intro-into-advertising 

 Join the Let's Chat community and keep this conversation going: 

www.beadreamcatcher.com  

Looking for help with digital advertising? 

I help creative entrepreneurs grow an audience, grow awareness and grow their business with the use of paid digital advertising.  www.kathrinemiddleton.com  

Youtube Video: 

https://youtu.be/hgcnDVS3kqA

Digital marketing does not have to be expensive.  

I discuss the common mistakes entrepreneurs make when they start running paid advertising online.   

Join the Let's Chat community and keep this conversation going: 

www.beadreamcatcher.com  

Ready to start running ads? Check out my FREE Intro To Advertising online course: 

https://www.kathrinemiddleton.com/intro-into-advertising  

Looking for help with digital advertising? 

I help creative entrepreneurs grow an audience, grow awareness and grow their business with paid digital advertising.  

www.kathrinemiddleton.com  

Watch on Youtube: 

https://youtu.be/unjwgUWx9W4

Common mistake Instagram and Facebook advertising beginners should avoid.   

Not having time is NOT the problem....  

Make sure to subscribe and check back often for more episodes!  

Join my FREE Be A Dream Catcher community and let's keep the conversation going! The best part is it's NOT a Facebook group so you don't have to get caught up scrolling instead of focusing on your business. 

Check it out and request to join! www.beadreamcatcher.com  

Resources: 

Watch the YouTube version of this episode:

https://youtu.be/KSu0RhsfND0

Not have time is NOT the problem blog post: 

https://www.kathrinemiddleton.com/post/not-having-time-is-not-the-problem  

Need an Ads Manager for your business? Hire me! 

www.kathrinemiddleton.com  

Follow along on  

www.instagram.com/beadreamcatcher

A major digital marketing mistake to avoid is getting caught up in the common advertising myths of 2020.

 Is advertising impersonal? In episode 1 of Be A Dream Catcher we discuss this SUPER common myth that stops many advertising beginners from ever using digital marketing.

Make sure to subscribe and check back often for more episodes!  

Join my FREE Be A Dream Catcher community and let's keep the conversation going! The best part is it's NOT a Facebook group so you don't have to get caught up scrolling instead of focusing on your business. 

Check it out and request to join! 

https://be-a-dream-catcher.mn.co/landing/plans/46780  

Resources: 

Watch the video of the episode on Youtube:

https://youtu.be/yP4cteLgNc4  

#1 Marketing Myth BLOG POST: 

https://www.kathrinemiddleton.com/post/advertising-is-impersonal-1-marketing-myth  

Need an Ads Manager for your business? Hire me! 

www.kathrinemiddleton.com  

Follow along on  www.instagram.com/beadreamcatcher

A major digital marketing mistake to avoid is getting caught up in the common advertising myths of 2020.   

Is advertising impersonal? In episode 1 of Be A Dream Catcher we discuss this SUPER common myth that stops many advertising beginners from ever using digital marketing.   Make sure to subscribe and check back often for more episodes!  

Join my FREE Be A Dream Catcher community and let's keep the conversation going! The best part is it's NOT a Facebook group so you don't have to get caught up scrolling instead of focusing on your business. 

Check it out and request to join! 

https://be-a-dream-catcher.mn.co/share/Ht6_mK0FkQ-UqM0w?utm_source=manual  

Resources: 

Watch the video version of this podcast:

https://youtu.be/rtOQ6JIoYso

Read the corresponding blog post:  

Need an Ads Manager for your business? 

Hire me! www.kathrinemiddleton.com  

Follow along on  Instagram : 

www.instagram.com/kathrinemiddleton 

our Be A Dream Catcher Instagram : 

www.instagram.com/beadreamcatcher

Alexz Sandoval of Bird Trouble, a Chicago leatherworking studio invites us into her shop where we talk about how she grew her business from a small etsy shop to a full time business creating custom leather bags. Learn about her family history of sewing and a recent trip to Mexico that left her super inspired. 

Check out Alexz's leather bags..

www.birdtrouble.com

This is a special 3D episode brought to you by Wayward Machine Co. a Chicagoland metal fabrication and design shop. 3D is a podcast and video series that showcases Chicago creatives who are doing design differently. 

www.waywardmachineco.com

Hosted by Kacy Middleton, marketing consultant and mentor.

Kacy Middleton is a multi-preneur with nearly a decade of marketing experience and a background in psychology.

Founder of Be A Dream Catcher, an online mentorship program and marketing academy, Kacy teaches busy creative entrepreneurs how to develop and apply practical marketing strategies to help them grow awareness and increase revenue.

www.kacymiddleton.com

Jillian Hade, a cosmetic tattoo artist, invites us into her Chicago studio to talk about her career change, growing a business and her plans for the future.

Learn more about Jillian's businesses by visiting

www.ritual-aesthetics.com

This is a special 3D episode. 

3D is brought to you by Wayward Machine Co, a Chicagoland metal fabrication and design shop. 3D showcases Chicago creatives who are Doing Design Differently.

www.waywardmachineco.com

Hosted by Kacy Middleton, marketing consultant and mentor. 

Kacy Middleton is a multi-preneur with nearly a decade of marketing experience and a background in psychology.

Founder of Be A Dream Catcher, an online mentorship program and marketing academy, Kacy teaches busy creative entrepreneurs how to develop and apply practical marketing strategies to help them grow awareness and increase revenue.

www.kacymiddleton.com

On this episode of Busi-Body, Alexz Sandoval of Bird Trouble invites us into her custom leather bag studio. 

We talk about using Instagram stories to boost online sales, sharing what makes your business special and how important it is to find fans instead of followers.   

Watch the Doing Design Differently interview with Alexz 

https://youtu.be/eXvb_ZmXWPw 

Learn more about Alexz and Bird Trouble

www.birdtrouble.com  

Kacy Middleton, a multi-prenuer with a passion for modern marketing,  helps creative entrepreneurs share their talents with the world.  

Learn more about Kacy 

www.kathrinemiddleton.com