Today we are continuing the conversation on how you can use the recession to launch your brand in front of everyone else. While everyone else is cutting costs and attempting to just weather this thing through, you should be capitalizing on the marketing vacuum and making sure everyone knows your name. Three Things You’ll Learn in This Episode How you can capitalize on lead generation without spending a fortune. How to develop a message that clients relate to. How to present the right solution to sellers and earn a bunch of new clients. Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What is up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Welcome, folks. It is October 20. Thursday, we’re seeing interest rates at 7.7%. You got the Prime Minister of Britain just resigned in three weeks What the hell is going on? Guess what, who the hell cares? What you do is you focus on your business right now. And none of the noise because if you turn on the news, it’s very depressing. So beyond that, what we’re going to be chatting about on this video, or on this video on this podcast today, I don’t have any guests. I’ve been enjoying doing these little teaching sessions. And I don’t practice these you guys, I just sort of get up and just everything here comes from the hip. But if you watch or listen to last week’s podcast, I talked about one thing to own during this market in this recession, and that is your database. I’m not going to talk about database during this podcast, because we’re gonna switch towards if you’re going to do lead generation, what kind of lead generation and that’s the topic of today. You have to own your database. First, folks, I’ve been saying it for years, it’s the only recession proof business model now seen it before there was a recession. The truth is, you have to own your database, because it’ll support you in any single market you’re in. Alright. So if you did not listen to that podcast, I highly recommend not only do you subscribe to the show, you leave a great review, go listen to that podcast. And let me tell you why owning your database is so important not just in the recession in any market, because you don’t have a business without it. But I want to talk about where opportunity is going to be going forward into this market. And I’m one of the first people that said, we’re going to, we’re going to have a big reset here, I saw this in oh seven, I saw this in a way I was in the mix, I saw the behind the scenes. And I’ve done this before. I’m so excited for this market. What I’m not, I’m sad for it, because a lot of people have the potential to get hurt. However, from a business perspective, I’m excited about it because I know how to make money in these markets. And what I’m going to share with you today is going to be where if you’re going to start focusing on lead generation, where you start focusing, right. And I’m telling you this because we see a lot of data, folks, we have a company called the owner, advocate and owner, advocate agent. And if you want to visit owner advocate agent, it is all about giving sellers, multiple options, sharpening your listing presents presentation during this time, and using options as leverage to create and attract more listings. But beyond that, we generate a lot of leads, motivated seller leads and we have been sort of behind the scenes for the last 12 months, we anticipated a lot of the things with the market was going to happen. We didn’t know what’s going to happen this fast. Now that we’re here, I can tell you exactly what’s happening in the background, because we know what kind of leads we’re creating. And you have to look at this from the macro perspective. What were sellers like at the beginning of this year, say prior to June or July? What were sellers like that they’re arrogant, oh, my house is worth this Oh, everyone’s because they’ve been spoiled for the last 12 years. The challenge we’re all having right now and is Hey, your house isn’t worth what it used to be sorry, the market change. And for many sellers, they can’t understand that. And it’s going to take some time it did last time. But the reality is starting to set in, because the truth of the matter is that people are worried about investing right now. And the ones who aren’t don’t have any money issues or any financial constraints. But for the majority of people out there, the housing has gotten more expensive with interest rates and all the above. So what you’re going to see Mark my words as a prediction, if you’re going to focus on anything you focus on listings now, you should always be focusing on listings, but what kind of listings is that motivated, motivated sellers. Okay, I still don’t understand why real estate investors never have a problem in any type of real estate market. Real Estate Investors were still buying properties for pennies on the dollar in the last market when they’re all selling over list price. And they’re gonna be buying a lot of properties into this market. And sellers are

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