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To quote Steven Johnson, author of Where Good Ideas Come From: “If you look at history, innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.”
Today, there’s still a large gap in what we know about creative thinking and how it works. We know that creativity is the creation of new ideas in the brain, and that creativity is heavily influenced by everything around us (even the most minute, subtle things).
But there’s more to the picture behind creativity than you might be aware of.
Three key elements make up creativity: a problem, environment, and willingness to explore.
If you look at any creative solution or invention in the past dozen decades alone, you’ll undoubtedly notice that each of these aspects are evident. A problem is initially what spurs creative thinking, the pursuit of a solution is undoubtedly the single most powerful cause of idea exploration. You’re less likely to explore new ideas for the world around you if everything is working perfectly (which, of course, it isn’t). Creativity is therefore influenced by the problems and issues in your life.
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