Sales are slow. Selling takes time. The process is unpredictable.” We’ve all heard these words, and maybe even said them. But they’re simply not true. Even the most complex-seeming sales processes can be simplified. There are two things that impact how fast a sale happens: your confidence and your process. Most sales teams lack both. Brian Cristiano, CEO of Manhattan-based sports ad agency BOLD Worldwide, started his first business when he was 16 and has since built two multimillion-dollar companies. Over the past two years, Brian has developed a sales process that has helped him grow the agency 5x. In addition to helping his clients market and grow their companies, Brian works with sports brands and teams, training their sales forces on how to do the same.

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