THE FIVE
- Relatable
- Educate
- Dialogue through Direct Message
- Interact thrrough a Poll
- Collect Emails - USE THE YES/NO if you are under 10,000 Followers!
Need help with your social media marketing? Need help getting to 10,000 REAL and AUTHENTIC Followers? Want to use the YES/NO Poll? Email us at [email protected] or call 972-369-2921.
You can be on Instagram and have 1,000 people, and only have 11 people see you, so we need to get you where you can be seen.
Right, okay. So, before, posting was kind of first, then it was everything else, now Instagram's changed it, and your stories are the most important way to get your content out, and then it goes to posting, and then it goes to live, and then it goes to Instagram TV. So if you're building your business, and you've got a certain amount of time to devote to this, you want to look at it in that order. Stories, posting, live, and then Instagram TV. So that you're using the algorithm now, to the best, and to get the most out of it.
So, everything we're gonna talk about is gonna be about stories, and how to use these five things in your story, to get your content out there. But here's the deal, if you've got, you know, a cosmetic line, every post, if you start posting everything, or everything in your story is about that, you know, and I've already bought your product, then what's gonna make me want to follow you?
Basically, have to entertain, or we have to tell stories, Instagram's kinda like a book, and every day you're opening it up, and you're reading a story about that person, what's going on in their life that day.
And it tells me something I don't already know.
Yeah, yeah, yeah, give me an education, give me-
I learned that from you, by the way.
Yeah, you did.
So, I mean, it's give something that they need, but if you get boring and repetitious, then people unfollow you because they don't want to see you. So everything we're gonna talk about today's gonna be in the story link. If you don't know how to do stories, just click on the email address that's gonna be in the content, and send us an email, we'll send you out some to do's on how to do stories, we've got a little PDF we can send you for that.
But if you already know how to do stories, here's the first thing. You need one post a day, in said stories, that is relatable. So what does that mean? That means that it needs to be no business. So what are you doing that day? What do you want to share that day? Did you go to an event? Or did you ... something when you're exercising at the club, or you know, something like that. You just want something relatable.
Bring people in?
Yeah, bring people in. I mean, people want to buy from people, they don't want to buy from something that's not touchable, that they can't get a relation to.
One of the ... I call it cliché, but things you hear in the chamber of commerce meetings, and all these networking groups I'm going to, is people want to buy from people they know, like and trust.
It's exactly right.
So open the window, is what you're saying.
Right, exactly.
And let people into your life.
Yeah. And you know, if you're not comfortable on video, you don't have to do video in the beginning. Do a picture of something else, or do a picture of yourself, or whatever, but if you're not ... you don't necessarily have to be video, but video works best.
Get comfortable doing video.
Get comfortable doing video.
Get over yourself.
You do. If you're in business right now, and social selling, or being online, is your avenue, you're gonna have to get comfortable with it. I was talking with a new client this morning, and I said, "Okay, how comfortable are we doing videos?" And she said, "I'm not at all." I said, "Well okay, well we're gonna start promoting your business this way, but eventually, you're gonna have to do a video training with me," which I will do with my clients. Teach them how to get comfortable in front of the camera. Teach them how to use their iPhone for video, it's so simple, and it's really easy. Instagram especially, they want short videos, so it's not like you have to go to produce a movie. I mean, it's really easy.
So, but yes, you kind of do have to get over yourself. I mean, how bad do you want your business to succeed, versus how shy are you to be on camera?
Yeah.
So it's relatable. So just spend some time thinking, every day, about something you could share that makes you relatable. I love what you said about opening the window. That's a great way to put it, because just open your window, yes, pat yourself on the back. Just open the window, and let people in, and let people see that you are real. And that whatever, whether you've got a product, or a service, or whatever, that you're authentic to what you're doing, and that's the reason they should come to you.
Okay, so number two is we're going to educate. Now this one, I really like to have a video on, 'cause I really feel like educating somebody, you can educate them better if you can give them a little, couple sentences, couple lines, something like that. But, if you're not comfortable, you can still educate, you can make, Canva has some really great sources, Word Swag, for you to make a picture, and put some education in it, and then post it.
Again, we're in the stories, so this is not necessarily all posting on your feed. We don't want to, you know, clutter up your feed with a bunch of stuff. This is about stories. So, what would educate look like? Okay, well if you, let's say you are in the business of, you know, selling a product. It might be showing that product.
Selling makeup.
Selling makeup, okay, it might be putting some lipstick on yourself, or on your hand, or something like that. I mean, if you're a female, and you've been on Instagram, you know what the girls do with the makeup. And it's brilliant, 'cause they're showing it on a skin tone, so you can see what it's gonna look like. And so that would be a good way to educate.
The other thing is, let's say you're in the business of coaching, and you're a business coach, well you might give some tidbit every day, that might help somebody. So, it's about giving something back. We've opened the window, now you gotta open your hand, and you gotta give them something that they can use. We all want value. Every single one of us wants something of value, and this is the way to ... so one of your stories a day needs to be valuable.
And let me say something real quick on that, 'cause just as a consumer, if you show me you're willing to give me something for free, if you're a business coach, and you're willing to give me a tip for free, that kind of tells me, "That's someone I trust. That's someone that is confident enough in their product, and their service, that hey I can give some of it away for free, and you're still gonna want to use me."
Right, and I've had conversations with people that, they're like, "Well, I don't wanna give my information for free." Okay, that is such a poverty mentality.
Yes.
Because the poverty mentality I have to hold onto everything, I can't give anything. You know, a prosperity-type of mentality says that I can share, and I'll be rewarded. So, I have no issue with giving away something free.
I was just gonna say that. If you talk to Tracie, if you run into Tracie in the office building here, and you have a quick question about social media, she's gonna give you an answer. She's not gonna say, "Well, once you sign up for a consultation, then I'll tell you."
No. No. Absolutely not.
You're right, it's a prosperity-type attitude.
Yeah, well, let's be honest. I mean, if you're ... are you really that valuable, that every tidbit that comes, you have to sell everything? It's not the way it works, that you know, the environment doesn't work that way. You go to the grocery story, they have little trays out so you can try the food. Go to Cost Co on a Saturday. Because we know that we have to share before we can receive, so let's share some information, let's educate, and in the meantime, you know, I would be willing to bet that you're following somebody that's sharing something free with you, that's helping your business.
Yes.
So, okay, so we're gonna move on now, and the next one is dialogue through direct message. Now, why is this important? It's because part of that building the relationship is getting a conversation going. So, if you're gonna go and try to build your Instagram, don't go and put hearts on stuff, or emojis, and stuff like that. Actually, if you like something, actually put a comment on there. I mean, be a person. You're not gonna sit in a room with somebody and do a thumbs up, you're gonna talk to that person. So let's talk to people.
And so, when you do the dialogue through the DM, you can ask a question in your story, and then just say, "DM me for more details," then you can get inside, and get real conversations. I had one come up this morning, where a guy had sent me a message and wanted to know if I wanted to do some co-marketing with him, he owns a marketing agency too, and he's out in Las Vegas, and he said, "I've really been watching you and I'd really like to maybe do something together," you know?
So he had a conversation with me, which opened me up to have a conversation back, so this is also where curiosity marketing comes in, and curiosity marketing is a whole topic, which I'm doing a whole big training on, because when you can get a person curious, you've, that's like the bait on the hook. You've got the fish. If you can get them curious, where they're, "Hm," then that's where we want to be.
So curiosity marketing is where we can use our dialogue, our question in the story, what does that mean? It means going back to Canva, one of those, you know, putting in some information, and saying, "If you want more," or if you're doing a video, "DM me, I'll send it to you. Send you the PDF," whatever. It's another opportunity to give something away free, as well.
The next one is interaction, and that's just like, have you ever been on Instagram and saw the little hashtags, or on the pictures, the polls, or stuff like that? That's where you just interact. So you ask a question. So putting something up that has a way to interact, quickly, not through like a full dialogue through a direct message, but just a way to interact. It helps you to see who's really participating in your feed. So if people are going through, and they're just swiping through it, are they actually doing the poll?
Then we move on, and the last one, number five, is what do we all want, you know if we're in a sales position, what do we all want? We need an email list. If you're just starting out in the business right now, your gold is an email list, so I would suggest that before you do anything, before you build a website, before you do a logo, before anything, you start your list, because it's like money in the bank. So, you need to have a strong, strong email list.
And what can happen is, you can build that email list, and what we found is, is that ... and we work with small businesses, so what we try to do is help small business get over 10,000 followers, or get up to that level. So what we found is, is if you're less than 10,000, you know, you can't do the swipe up. So if you ever saw something, and it says, "Swipe up," and you can get the information.
Very powerful.
Yeah, very powerful. Well, you don't have that opportunity if you have less than 10,000. So, what we found is, is we can get around that. So let's say I go on today, and say, "Hey, would you like to receive a free training on some Instagram? Yes, no?" You put the yes no on the picture. Just, when you go onto Instagram it gives you the option to put the little yes no on there. You've got the yes, and you've got the no, and then when people see it, they can click one, they can swipe through it and not do any, or they can click yes, or they can click no.
Well, all those yes's, all you have to do is swipe up on your own post, and all those yes's are-
You get to see.
You can see every single person. So then what can you do? You don't have their email, but you can send them a message, and send them a link, to get their email, or to give them some information.
So you can send links in the direct messages?
Yes.
Okay.
Yeah, you can send links in the direct messages. You just need to know the people that are interested to get your link.
So it's just one extra step, basically?
So it's basically one extra step, but the beauty of it is now you're not, the swipe up thing, now we can avoid.
Yes.
Now, I know it's complicated over a podcast, and not seeing it, is a little more complicated, so again, there's gonna be an email in the content, and with this email you can just send us an email and say, "Hey, I wanna hear more about the yes no." The other is we've got some more training that we're gonna have a video training, which is gonna help a lot, and you can also ... there will be a subscribe button as well, on the website for that.
So the five, make sure each day you're relatable, that you're educating, you're having a little dialogue with someone, you're interacting, and that you're capturing emails every day. If you're not capturing emails, you're missing your boat, completely. So, we'll put all the information in the show notes, and any questions, let us know. Appreciate you listening today. We will see you next time, be Boutique PR.
Thanks Mark!
be Inspired,
Tracie Jones
be Boutique PR
Founder & CEO
www.beboutiquepr.com
[email protected]
972.369.2921
Our business is to make your business BE noticed!
