Investing in marketing is a self-fulfilling prophecy. History has shown that marketing works when done correctly. You can grow your business by increasing your investment in advertising, public relations, social media, and online. But it also works the other way. You can decrease your sales by lowering your investment. And if you keep cutting back over time, you might cut yourself right out of a job.

Business comes and business goes, but one thing should always stay the same - and that's your commitment to marketing. Tune into this episode for a special holiday edition of OUTdrive and insight on how committing to marketing in good times and bad can help you gain a bigger share of the market. 

What you’ll learn: 

• What successful businesses do to maintain their presence in the marketplace
• The importance of staying in front of your current customers while courting new ones
• Why you should increase your marketing spend when business isn’t going great
• What happens to your market share when you stop investing in marketing
• How cutting ad dollars may save you money in the short run, but is actually creating opportunities for your competitors