OUTdrive

The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director of Marketing at Next Net Media, discusses the integration of AI in marketing strategies. While some are apprehensive about these changes, Rachel views them as opportunities for growth and innovation. She highlights that AI can enhance data analysis and customer insights, allowing marketers to focus more on storytelling and building genuine connections with their audience. 

Tune in to learn more about current digital media trends and how to help your brand stand out in a crowded marketplace.

Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats. Josie highlights the importance of listening to clients and delivering creative solutions tailored to their needs. 

Tune in for a fascinating look at the day-to-day responsibilities that drive successful marketing campaigns and the career path that led her here. 

To truly thrive, startups must prioritize validation over assumptions—driving their success with real data instead of guesswork. Lilly Garrett, a marketing strategist based in London and co-founder of MAXIA Marketing, understands the importance of validating product ideas and establishing strong marketing foundations. Lilly began her entrepreneurial path at 19, working with early-stage companies across various industries from tech to fashion. She offers practical advice for other entrepreneurs, stressing the need for focus and prioritization in marketing efforts. 

Whether you're a budding entrepreneur or an established marketer, tune in to this episode to hear actionable strategies and gain a global perspective on current marketing trends.

Good marketing isn't just about crafting the perfect campaign—it's about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In rural communities, real stories and user-generated content often resonate more. This approach not only builds trust but also aligns with the practical nature of the agricultural sector.

Join us today to learn how to adapt your marketing approach to meet the unique needs and challenges of your audience, especially in niche markets.

Ever heard of the "three-legged stool” of marketing? Brad Grupe, owner and broker agent for Town and Country Insurance, uses this metaphor to describe the balance needed between marketing, client relationships and community service. Effective marketing requires a deep understanding of consumer behavior and strategic thinking, especially in industries like insurance where clients depend on reliable support during challenging times.

Tune in to hear how these elements work together to create a robust and trustworthy business model, particularly in rural settings.

By leveraging storytelling, embracing modern marketing tools, and fostering collaboration, rural businesses and organizations can thrive in a changing economic landscape. Bing Schimmelpfenning, the executive director of the Harrisonville Chamber of Commerce, emphasizes that effective marketing is all about telling your story—whether it’s about a product, service, or personal journey. This approach helps businesses connect with customers on a deeper level. 

A key takeaway? Get involved in community events like Chamber coffees and luncheons to share your story and build meaningful relationships. Tune in to this episode to learn more about the power of storytelling and community.

From demanding time commitments to the need to think quickly on your feet, promoting sporting events can be a whirlwind. Ryan Anderson, Assistant Athletic Director for Communications at the University of Central Missouri (UCM), provides an inside look into sports marketing during our latest episode. Utilizing traditional advertising and innovative social media strategies, the UCM Athletics communications team pulls out all the stops to engage students and attract fans. Their collaborations with university marketing and the use of platforms like Instagram and Facebook are truly next level.

Tune in to learn about the multifaceted role of sports communications, the challenges and rewards of the job and the marketing strategies employed to promote collegiate athletics.

You probably know that the Missouri State Fair draws thousands of people from across the Midwest each year. To some, it may seem like the fair just happens, when actually, a lot goes into it. One of those people who help make it happen is Paul Beykirch, president of County Distributing. County is a regional Anheuser-Busch distributor and one of the fair’s long time sponsors and supporters. Paul joins us today to delve into the marketing strategies their company uses to maximize the opportunity of this iconic event. From leveraging data analytics to community sponsorships, it's fascinating to hear how businesses like County Distributing enhance the fair experience and build brand loyalty. 

Tune in to discover how County adapts to changing consumer preferences and the strategies they implement to thrive in today’s market. Plus, learn more about the beverage business and the history of the popular Clydesdales, a crowd favorite! 

Tourism is a powerful driver for local economies, and Sedalia is no exception. The Sedalia Convention & Visitors Bureau (CVB) is committed to showcasing our city’s unique offerings. Joining us today are Carolyn Crooker, Kyle Herrick and Rick Yeager from the Sedalia CVB to share insights on how attracting visitors year-round can significantly boost our community. Whether it’s hiking the Katy Trail, exploring local museums or enjoying seasonal events like the Missouri State Fair and others, there’s always something to do.

Tune in to get a taste of what makes Sedalia so special. Whether you’re a local resident or planning your next getaway, there’s something for everyone in this charming town. Visit the Sedalia CVB website for more information and start planning your trip today!

Kim Anderson's journey from rural America to professional athletics and coaching paints a vivid picture of the evolving landscape of college sports, the influence of marketing, and the distinct characteristics of rural communities. 

Kim's roots in rural America, shaped by his father's role as a basketball coach, laid the foundation for his athletic career. From parental guidance to navigating the changing dynamics of college recruitment, Kim's journey showcases the pivotal role of strong role models and adaptability. Transitioning from player to coach, he emphasizes the importance of motivation and relationship-building in mentoring the next generation. Moreover, he reflects on the impact of modern shifts like the transfer portal and NIL policies, alongside the necessity for effective marketing strategies in collegiate athletics. Throughout, Anderson's appreciation for the values and support inherent in rural communities shines, underscoring their influence on athlete development and program success.