OUTdrive

Marketing is constantly evolving, and staying ahead requires strategy, innovation and a strong ethical foundation. In this episode, Korena Keys of KeyMedia Solutions shares her insights on digital marketing, AI and the importance of responsible advertising. From starting a business at her kitchen table to leading a successful agency, Korena's story is one of adaptability and growth.

Missouri's child care crisis affects more than just parents—it impacts businesses, workforce retention and local economies. In this episode, Robin Phillips, CEO of Child Care Aware of Missouri, talks about the challenges of child care accessibility and affordability in rural communities. She shares how her organization is helping families find care, supporting child care providers and working with businesses to address workforce needs through child care solutions.

Discover how Agri-Pulse grew to become agriculture's leading voice for legislative and regulatory news. In this episode of OUTdrive, founder Sara Wyant shares her journey from growing up on a farm in Iowa to building a trusted media brand covering food, agriculture and rural issues.

Sara reflects on how her upbringing shaped her passion for journalism, leading her to create Agri-Pulse, a company dedicated to informing advocates and connecting communities. She dives into the challenges of entrepreneurship, the importance of rural advocacy and the evolving role of technology in delivering impactful stories.

Tune in to hear Sara's insights on the future of agriculture, her commitment to empowering rural America, and what it takes to build a successful business from the ground up.

Sports bring people together, especially in rural America. In this episode, Cliff and Kim Anderson, former college basketball coach turned broadcaster, dive into how sports unite communities, inspire passion and shape identities. Tune in as they discuss everything from Chiefs football to high school basketball, and how broadcasting keeps Kim's love for the game alive.

Join us as we take a ride through some of OUTdrive's most popular episodes from 2024. Host Cliff Callis reflects on insightful conversations with marketing professionals and community leaders, discussing everything from Super Bowl ad strategies to rural banking and state fairs.

Whether it's connecting national brands to local markets, blending tradition with modern marketing or building trust within communities, this recap highlights valuable takeaways that will help you drive success in 2025.

Explore the story behind Danuser Machine Company, a fourth-generation family business built on quality and customer care. Glenn Danuser reveals the company's approach to innovation, service and sustaining a legacy that began back in 1910. Tune in to learn how Danuser navigates the challenges of modern manufacturing and marketing while honoring its heritage.

Rural health care faces unique challenges, from smaller populations to overcoming misconceptions about care quality. Learn how creative strategies, innovative programs and grassroots community engagement are helping rural hospitals deliver quality care and build strong connections.

Abbe Ream, Director of Marketing at Harrison County Community Hospital in northwest Missouri, exemplifies this proactive approach. When the hospital identifies a need—such as autism diagnosis services—it take action, establishing clinics to reduce wait times for diagnoses. Tune in to hear more innovative initiatives, discover actionable strategies for marketing in rural areas and learn how to make a meaningful impact in your community.

Liza Buchanan, Vice President of Marketing at Sunstate Equipment, shares her journey and insights as she markets the national construction equipment rental company in a highly competitive environment. With a dynamic background spanning corporate marketing, nonprofit work and running her own advertising agency, Liza brings a wealth of experience to OUTdrive. Her expertise in rural community development and corporate strategy uniquely positions her to build Sunstate's brand awareness nationally while driving leads into local markets.

Tune in to gain valuable insights into building effective marketing strategies, the importance of understanding customer needs and how to create impactful brand narratives that drive real results.

Artificial Intelligence offers powerful ways for marketers to streamline tasks and personalize customer experiences and balancing innovation with responsible use is essential for building trust. Callis's Digital Services Director Kyle Meek explores these opportunities, discussing how AI is transforming marketing and business for rural American markets. Sharing insights from the recent Marketing AI Conference, Kyle explains the rapid evolution of AI, from simple machine learning to advanced tools like ChatGPT that can engage in natural conversations.

Join us to hear about new trends, copyright issues, data bias and more in this informative episode.

Marketing pro Danny Vowell, the marketing manager at Best Way AG, brings a rich blend of experience in journalism, photojournalism and business communications to his role. Raised in a rural setting with deep family roots in farming, Danny has a personal understanding of the agricultural community's values and challenges. His background in mass communications and a career spanning local journalism to in-house marketing for industry leaders gives him a unique perspective on reaching rural audiences.

In this episode, Danny discusses how storytelling and relationship-building play pivotal roles in connecting with the agriculture community. From navigating rapid technology changes to the authentic appeal of rural life, Danny provides a wealth of advice for marketers targeting rural audiences.