OUTdrive

From demanding time commitments to the need to think quickly on your feet, promoting sporting events can be a whirlwind. Ryan Anderson, Assistant Athletic Director for Communications at the University of Central Missouri (UCM), provides an inside look into sports marketing during our latest episode. Utilizing traditional advertising and innovative social media strategies, the UCM Athletics communications team pulls out all the stops to engage students and attract fans. Their collaborations with university marketing and the use of platforms like Instagram and Facebook are truly next level.

Tune in to learn about the multifaceted role of sports communications, the challenges and rewards of the job and the marketing strategies employed to promote collegiate athletics.

You probably know that the Missouri State Fair draws thousands of people from across the Midwest each year. To some, it may seem like the fair just happens, when actually, a lot goes into it. One of those people who help make it happen is Paul Beykirch, president of County Distributing. County is a regional Anheuser-Busch distributor and one of the fair's long time sponsors and supporters. Paul joins us today to delve into the marketing strategies their company uses to maximize the opportunity of this iconic event. From leveraging data analytics to community sponsorships, it's fascinating to hear how businesses like County Distributing enhance the fair experience and build brand loyalty.

Tune in to discover how County adapts to changing consumer preferences and the strategies they implement to thrive in today's market. Plus, learn more about the beverage business and the history of the popular Clydesdales, a crowd favorite!

Tourism is a powerful driver for local economies, and Sedalia is no exception. The Sedalia Convention & Visitors Bureau (CVB) is committed to showcasing our city's unique offerings. Joining us today are Carolyn Crooker, Kyle Herrick and Rick Yeager from the Sedalia CVB to share insights on how attracting visitors year-round can significantly boost our community. Whether it's hiking the Katy Trail, exploring local museums or enjoying seasonal events like the Missouri State Fair and others, there's always something to do.

Tune in to get a taste of what makes Sedalia so special. Whether you're a local resident or planning your next getaway, there's something for everyone in this charming town. Visit the Sedalia CVB website for more information and start planning your trip today!

Kim Anderson's journey from rural America to professional athletics and coaching paints a vivid picture of the evolving landscape of college sports, the influence of marketing, and the distinct characteristics of rural communities.

Kim's roots in rural America, shaped by his father's role as a basketball coach, laid the foundation for his athletic career. From parental guidance to navigating the changing dynamics of college recruitment, Kim's journey showcases the pivotal role of strong role models and adaptability. Transitioning from player to coach, he emphasizes the importance of motivation and relationship-building in mentoring the next generation. Moreover, he reflects on the impact of modern shifts like the transfer portal and NIL policies, alongside the necessity for effective marketing strategies in collegiate athletics. Throughout, Anderson's appreciation for the values and support inherent in rural communities shines, underscoring their influence on athlete development and program success.

Karri Wilson's story is deeply rooted in the agricultural lifestyle of rural America. Growing up on a farm near the Missouri State Fairgrounds in Sedalia, Karri developed a love for horses and a strong work ethic that has shaped her personal and professional life. Her background in social work and her transition to the role of Executive Director of the Missouri State Fair Foundation highlight her commitment to community involvement and agricultural education.

Listen in to hear about Karri's passion for the Missouri State Fair and her dedication to the Foundation's mission of promoting agricultural education, community engagement, and youth development in rural America.

Ever wondered what goes into creating an unforgettable fair experience? Kari Mergen, the Marketing Director of the Missouri State Fair, has been at the helm for a decade, carefully balancing between tradition and innovation. Her meticulous organization and flexibility ensure that every year is better than the last for fairgoers. From overseeing marketing to managing special events, Kari's strategic approach keeps the fair relevant and exciting.

Tune in to learn about the upcoming plans and innovative strategies for this year's 11-day event, August 8-18 in Sedalia.

Dr. Levi Harris began his journey into medicine in southwest Missouri with an early exposure to the field while working in a local veterinary clinic. This experience planted the seeds for his future career of caring for people as a medical doctor as he witnessed firsthand the impact of health care in a community setting. Levi's formative years were shaped by the values and work ethic inherent to rural life, which would later influence his approach to medicine. His academic pursuits led him to Missouri State University for his undergraduate studies where the decision to embrace a career in medicine became clear. His passion for helping others and his fascination with the human body's complexities fueled his ambition. It was during this time that Levi decided to become a Doctor of Osteopathic Medicine (DO), a path that emphasizes a holistic approach to patient care.

During this episode, Levi shares the rigorous and rewarding experiences of medical school, which prepared him for his next chapter in the Bothwell-University of Missouri Rural Family Medicine Residency. Tune in to hear more about what it's like being a family doctor in rural America.

Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency. After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital.

Andrew offers a fascinating perspective on the importance of strategy in our campaigns and the significant role of influencer marketing in today's landscape. His military background parallels the core of what we do in marketing and his experiences in Iraq and Africa, along with his current role in training the next generation of military personnel, have equipped him with a unique skill set that translates seamlessly into the digital marketing sphere.

Join us today to delve into the complex world of digital marketing strategy.

Tim Kondratyuk's story is a classic narrative of American determination, tracing his roots back to Ukrainian immigrant parents and a childhood on a Missouri farm. As the eldest of nine, Tim's early life was defined by hard work and resilience, qualities that have served him well in his entrepreneurial journey. Today, he is not only a dedicated family man but also a key figure behind US Quality Construction, a company that has soared to impressive heights in the construction industry.

US Quality Construction has made a name for itself in the home improvement sector, focusing on new deck construction and the repair or replacement of exterior home features. Under Tim's guidance, the company has experienced rapid growth, doubling its business annually for the past four years. The secret to their success? A strategic approach to marketing. Tune in to hear more about the transformative impact of technology on small businesses.

As the creative director of Outback Team Building and Training, Mike Cavers's journey began in Ottawa, Canada, where his love for entertainment took root. His early years were marked by a natural talent for engaging audiences, which he cultivated through lead roles in high school plays and further developed while studying acting and literature at university. Mike's career flourished as he landed roles in TV shows and commercials, and he even imparted his knowledge by teaching public speaking.

When the pandemic hit in 2020, Mike faced the abrupt loss of contracts but quickly pivoted to seize new opportunities. His entrepreneurial drive led him to start his own company, providing corporate entertainment that skillfully blended humor with education. He combined his expertise in education and entertainment to create virtual team-building experiences that connected people during a time of isolation. Mike's adaptability and creative vision are at the heart of his success, and he's excited about what the future holds. Tune in to hear more about the universal human need for connection and belonging, and how team-building activities fulfill this need, fostering unity within groups. Mike's story is an inspiration for those looking to adapt and find new opportunities in a changing world.