OUTdrive

Attorney Chris Spangler could have built a law practice anywhere, but he chose to establish his career in the heart of rural America. A Missouri native and graduate of the University of Missouri, Chris returned to central Missouri after attending law school in Kansas City. Today, he co-leads the law firm, Spangler Ward, with his partner, Laurie Ward. Chris has also brought his son, Cale, into the firm, reflecting his commitment to a family-first lifestyle—with friends as a close second. Beyond the firm, he owns a row crop farm, staying deeply connected to his agricultural roots. Join us as Chris reflects on his journey from radio to law, his passion for serving the community and the values that guide his life and career.

April DeGraff, a seasoned marketing professional, has over 15 years of experience, with a decade dedicated to health care marketing. Growing up in rural Missouri and earning a degree from Missouri Valley College, April has a unique understanding of both rural communities and the health care landscape. She has served in various roles including a stint in an agency setting, but found her passion lies within health care systems. Now a senior marketing advisor at University of Missouri Health Care, she combines her deep-rooted curiosity and strategic mindset to tackle the complexities of promoting an academic medical center while focusing on community impact and effective patient communication.

Tune in to learn how to build effective marketing campaigns, overcome misperceptions of academic health care and stay ahead in a rapidly changing environment.

Reaching rural audiences requires a tailored approach. Dr. Shannon McCarthy, Associate Professor of Marketing at the University of Central Missouri, brings us a unique perspective, having lived on both coasts and in the Midwest. She highlights that while there are differences between urban and rural America, people's core desires remain the same: they want to live in happy, healthy communities.

Listen in as Dr. McCarthy shares practical, authenticity-driven strategies for crafting marketing approaches that resonate with rural consumers.

This week's episode of OUTdrive features a conversation unlike any we've had before. Cliff sits down with an unexpected guest—a chatbot named AI-dilene! Together, they dive headfirst into how artificial intelligence is reshaping the world of marketing. Listeners get an inside look at how AI functions, what it can offer to businesses and why marketers everywhere are taking note of this revolutionary tool.

If you're curious about how AI might impact the future of rural marketing or just want to hear some forward-thinking strategies, this episode is a must listen. Join us on this unique journey and discover how AI can elevate your marketing strategy.

The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director of Marketing at Next Net Media, discusses the integration of AI in marketing strategies. While some are apprehensive about these changes, Rachel views them as opportunities for growth and innovation. She highlights that AI can enhance data analysis and customer insights, allowing marketers to focus more on storytelling and build genuine connections with their audience.

Tune in to learn more about current digital media trends and how to help your brand stand out in a crowded marketplace.

Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats. Josie highlights the importance of listening to clients and delivering creative solutions tailored to their needs.

Tune in for a fascinating look at the day-to-day responsibilities that drive successful marketing campaigns and the career path that led her here.

To truly thrive, startups must prioritize validation over assumptions—driving their success with real data instead of guesswork. Lilly Garrett, a marketing strategist based in London and co-founder of MAXIA Marketing, understands the importance of validating product ideas and establishing strong marketing foundations. Lilly began her entrepreneurial path at 19, working with early-stage companies across various industries from tech to fashion. She offers practical advice for other entrepreneurs, stressing the need for focus and prioritization in marketing efforts.

Whether you're a budding entrepreneur or an established marketer, tune in to this episode to hear actionable strategies and gain a global perspective on current marketing trends.

Good marketing isn't just about crafting the perfect campaign—it's about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In rural communities, real stories and user-generated content often resonate more. This approach not only builds trust but also aligns with the practical nature of the agricultural sector.

Join us today to learn how to adapt your marketing approach to meet the unique needs and challenges of your audience, especially in niche markets.

Ever heard of the "three-legged stool" of marketing? Brad Grupe, owner and broker agent for Town and Country Insurance, uses this metaphor to describe the balance needed between marketing, client relationships and community service. Effective marketing requires a deep understanding of consumer behavior and strategic thinking, especially in industries like insurance where clients depend on reliable support during challenging times.

Tune in to hear how these elements work together to create a robust and trustworthy business model, particularly in rural settings.

By leveraging storytelling, embracing modern marketing tools, and fostering collaboration, rural businesses and organizations can thrive in a changing economic landscape. Bing Schimmelpfenning, the executive director of the Harrisonville Chamber of Commerce, emphasizes that effective marketing is all about telling your story—whether it's about a product, service, or personal journey. This approach helps businesses connect with customers on a deeper level.

A key takeaway? Get involved in community events like Chamber coffees and luncheons to share your story and build meaningful relationships. Tune in to this episode to learn more about the power of storytelling and community.