Ep 296: Be Curious, Be Attentive

Market Proof Marketing · Ep 296: Be Curious, Be AttentiveIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan discuss the reasons why it is so vital to be passionate, ready to learn, curious and attentive about the world around you. They go over an article on personal brand rules for employees, pointing out what they would add and emphasizing rules they agree are effective. Together, they discuss their thoughts and fears on the looming mass inventory of used homes that will inevitably affect home builders who are raising their specs.Story Time (05:54)Jen’s son is interning as a summer sales intern and loves it which made Jen realize how refreshing it is to have someone who might not have a lot of experience but is passionate, ready to learn and excited.Andrew has been getting up and working early in the morning and loves the extra time with no distractions.Kevin went to Nepal and loved people watching and taking in a whole different culture. He urges us to be insanely curious and attentive.News (29:42)An Employee’s Guide to Building a Personal Brand (https://sparktoro.com/blog/an-employees-guide-to-building-a-personal-brand/) New-Home Sales Dip 2.5% In June (https://www.builderonline.com/data-analysis/new-home-sales-dip-2-5-in-june_o?utm_source=newsletter&utm;_content=Article&utm;_medium=email&utm;_campaign=BP_080123&&oly;_enc_id=9807D1461978C8T)Spec Strategy Drive Record Q2 Homes Closings and Revenue for Meritage Homes (https://www.builderonline.com/money/spec-strategy-drives-record-q2-home-closings-and-revenue-for-meritage-homes_o?utm_source=newsletter&utm;_content=Article&utm;_medium=email&utm;_campaign=BP_080123&&oly;_enc_id=9807D1461978C8T)‘The everything app’: why Elon Musk wants X to be a WeChat for the west (https://www.theguardian.com/media/2023/jul/29/elon-musk-wechat-twitter-rebranding-everything-app-for-west)Zillow and Redfin announce partnership to help buyers and home builders connect (https://zillow.mediaroom.com/2023-08-01-Zillow-and-Redfin-announce-partnership-to-help-buyers-and-home-builders-connect#assets_28775_137891-135)Favorites (51:54)Jen’s favorite are her new Hoka walking shoesAndrew still loves his espresso machine Kevin is really loving his Kuhl and Howitzer athletic shirts.Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Transcript: JenI was going to tell you about my permanent eyebrow.AndrewMotorcycle gang. There's so much going on here. What is happening? Let me get my cup of coffee and some popcorn.KevinAnd I'm highly uncomfortable. I have COVID. I don't know how long I can hang in on this episode, so continue.AndrewBut you have a special strain of COVID.JenLet's get this going. Don't talk too much. Done.AndrewSome good news to go over.JenYeah. So update on Andrew and I, we climbed to the top of the motorcycle gang ladder again.KevinYou're amongst people already? Yeah. Your husband, Andrew.JenOh, yes, yes, yes. Sorry. Andrew.AndrewThe other team who just released her book, her husband is Kevin, so it's really confusing.JenOh, okay. Let me let me clarify. My husband, Andrew and I.AndrewMr. Barkan?JenYes. Mr. Barkan climbed to the top of the motorcycle club rankings.KevinHave to whack someone.JenWith that happen? How do you. I can't. I can't. Well, I guess I could discuss it now that I'm no longer in the club.AndrewYou're in finance for the FBI?KevinYeah, sure.JenWe both ended up becoming presidents of our respective clubs.AndrewIt sounds like you said yes to everything.JenAnd like,  it was a whole election. We were voted in. Was like that was a whole thing.AndrewNo fraud.JenYou know, But both being super competitive, you know, once you reach the top, it's like, all right, you know, what's next? And, you know, it was just becoming, was just becoming a lot. And there was contrary to what a lot of people might think, there was some drama and some stuff that, you know, we just like to relax. There's too much drama.JenYeah, We were just like, you know, we'd rather go, like, play golf and do a bowling league on Wednesday night. So that's what we have decided to do. So we have left.AndrewI support that.JenWe did not get what's it called, You know, we weren't kicked out. We weren't we weren't stomach punch. Clearly not your stomach punch.KevinYeah.JenSenator Punched. Senator punched is you know, if you if you're put out bad.KevinBut it's called.AndrewSo.JenWe were not put out that we, we gracefully left and yeah we're just having a good time now I'll have to worry about.KevinIt. Cut.AndrewCut. Any. Not saying it was the negative thing but yeah I'm all for like if that's not bringing you anything positive.JenIt wasn't bringing too much joy, right? It was because even people that sounds.AndrewYeah, but like.JenYeah it was.AndrewUp I have come time.JenSo now I'm I'm doing a golf league.AndrewThat might sound bowling's more frustrating to me golfing.JenWell, you know, I definitely have to talk to myself like, you know, this is just practice. Although I am on a team and we do have a leaderboard and, you know, I'm challenging myself to get better every week.AndrewPrediction in 2024 is that might be gone. Golfing is just frustrating. So hard Sport is hard.KevinIs the international show in Vegas again next year? I think it is.AndrewIt to make us All.KevinRight we'll um whatever day is the lightest we'll just go on the wind course.JenBut still.KevinHave a.AndrewSister Three holes. That's plenty.KevinNow, you got to do it. At least.JenNot well.AndrewWe could do.JenKevin. Are you good? Do you golf?KevinOf course I do. I, I, I used to be good ish. I mean, if you get under 100 and you don't play very often, that's.JenYeah, that's.AndrewGood. 100 for the first four. The first nine.KevinYeah. No I, me. Yeah. My old, my old boss was really big on golfing and my rule was, I mean, golf is both expensive and time consuming. So when you're in your early thirties and you have four kids, so like, I'm only golfing when I can do it for work during work hours. So now that no one that I work with basically is like, Hey, Kevin, let's go golfing.KevinI don't golf. I do top golf now.AndrewTopgolf sounds.JenBetter. I love Topgolf Yeah.AndrewI just never got into golfing, but it might have been that. Like, I just very quickly realized to be good at this, I need X amount of swings per week at like each, you know, whatever. But they putting mid range whatever the heck the thing is short game.JenKevin I'm gonna hold you to this or they're doing.KevinGolf. Yeah no, we should get them. Get yes. I don't know what eight.AndrewI'll click on the.KevinSix eight foursomes and we'll, we'll just do a little thing. Yeah.AndrewThursday. What is his speaking schedule. But Yeah. Thursday morning. Thursday afternoon.KevinHour. Yeah.AndrewOkay. As long as it doesn't, it's.KevinA, it's a, it's a nice little course. There they have.JenOh yeah. I'm sure I seen.AndrewFrom like the window, you know, bunch of players up like oh it looks nice out.JenThere. It'll do, it'll do.AndrewThey'll do it Will do.KevinYeah. All right.AndrewWhat a life.JenWe have too. We were talking about new home stuff now.KevinYeah, Yeah, I want to, I want to talk a little bit about Nepal, but that's what that's what story time is for, I guess. All right, let's go. Welcome to episode 296. I'm Kevin Oakley. And with me today is Andrew Peek and Jen Barkin. Yeah, Jen finally stopped standing us up. It's been, what, three months since you've been?KevinNo, sir. I was getting hate mail. Like, what's going on? Where's Jen?JenIt hasn't been that long ago.AndrewTwo months.KevinI think. Jessie on my list. Yeah. Someone. Fact check. Jen has not been back.JenI was traveling some.KevinYou've been busy, Michael Austin. And, you know, traveling and speaking.JenAnd I think I was visiting a client.KevinYeah, we don't have those.JenSo that's a part. Your partner. You're working? Oh, I was visiting a partner. You're working?KevinOh, I love it. All right, story time. Let's go. And Jen.JenOh, I get to go first.KevinYes.JenOh, I love this story time because So my son, Sam, you guys, I.KevinSaw this before.JenYes. So he came to me in the spring, actually, and was like, I think I'm interested in real estate. So really, he'll like, yeah, you know, I really am interested in this. And I said, okay like easy.KevinMoney industry I everyone.JenOh, he's like, you know.AndrewHe's like, real.JenYeah, he's like I said, like selling like, like what are million dollar listing? Like what's, what part of it is in.AndrewNews on Netflix. Yeah.JenYeah. He's like, I don't know, just all of it. And I said, Okay. So a couple months went by. He came home from college and he was like, came to me again and said, You know, I am really interested in. And I said, okay, well, let's see if there's any builders in our area that are doing any sort of summer internship.JenI don't know. Let's just check and see. Called some friends said, Hey, what's going on? And I said, Yeah. And so I said, okay, Sam, I'm stepping out this is all on you. I'm making the introduction. Now don't embarrass me. Yeah, you know. Yeah. And I even said that to our partner, You know, I was like, Hey, you know, this this is, this is on you and him, and you figure it out.JenAnyway, fast forward. He's been doing this now for a couple of months. He loves it. He comes home and is like talking about he's like, Oh man, this is awesome. Like, I could totally do this. He's like, memorize the stuff on the website. He's memorized the plans. He's talking about pricing. He's like, Hey, these this one couple came and they were just lovely and they wanted this home and I, I got them to get the larger home because why not go for the larger home?JenAnd he's like talking all this stuff and I'm just like, man, that is so refreshing. I mean, he is like, he came in my office the other day and sat down is like, Let's talk about lasso CRM. Like, what.AndrewDid I create happened here?JenI'm like, okay, tell me. And then he's like, you know, let's call the online sales appointments and, you know, and it's just it just reminded me one, like, I'll take any day, I'll take somebody who is an experience but is passionate, is excited, is hungry to learn. You know that energy is I mean, that's that's just that's what it's all about.JenThat's what it's all about. And so, you know, they're paying them whatever this internship pay is, Right? Is nothing. But he is just he's just so excited. He's just there to learn. And, you know, as we see saying about us, because we're doing we're helping a lot of our partners hire right now. And the question is always like, do I look for this experienced person that's out there that's been in real estate or and I'm like, No, like, you don't need that.JenWe can teach them how to be an online sales specialist and teach them how to be a salesperson. You can teach them all those things, but you can't teach that, you know, that excitement and hunger and drive and that you have when you're brand new. So, you know, I've always, you know, Kevin and I have talked about this.JenI've always been a big advocate of, hey, look at college, you know, college and intern, you know, get a college intern, right? Bring them up, mold them, you know, get them in and teach them and bring them.KevinYou don't have to be like the nice internship company like you. You can you can pay them and you can just pay them, you know? You know, they're I'm sorry. And they come out right again. I do have covered folks, so bear with me. I'm also way more excited to be here than my voice sounds. But there are folks who craft internships and like my my niece has been in some where you hear what she's done and she didn't really do anything.KevinLike they almost crafted like an internship experience, like a Disney made an internship and you're like, okay, but there is no skill learned or like work done. It was just like, Yeah, us. We have an intern. Yay! Intern. They like our company. Yeah, you don't you don't have to have that pressure again. I always go back to one internship.KevinI had for the summer. All I my job was to scan in slides of pictures that have been taken all over the world and categorize them. That's all I did.AndrewThat's science.KevinAnd technology back then sucked so badly that you'd hit the button and it would not scan in five slides at a time. And it took almost an hour. And so I would hit the button once an hour and then read a John Grisham book and then plug in, you know, everything that was in in each picture so they could have a searchable archive of all these images.KevinIt was not like that experience isn't going on TikTok or Instagram reels. Mm hmm. But it's it's a job that needed to be done. So I just think a lot of people don't create an internship position because you're like, I don't think I have something cool enough from the work on or some special big project like just tell them to go sweep out the houses under construction if you want to.JenRight?AndrewRight. I had the right my internship was opposite. It was for the American Red Cross in Tallahassee where I'm with the school. And they were setting up their I forgot their command center for when hurricanes came. They had this massive grant from something like 100 something computers. And I worked alongside the guy who actually knew what he was doing.AndrewI didn't know. So we set up a hundred stations we like, I don't know the word is, but deployed each desktop from like a server, like all this cool stuff. And then it taught me I hated that type of job. So I was like, This is done with cool. It looks good on a resume, but on my own, right?JenBut it's yeah, it's a good way for you to figure out what you like and what you don't like, right?AndrewSam had sales experience before That didn't work at Footlocker, right?JenOh, Footlocker.AndrewMan, did you lean on that? I'm sure. Especially now that and during his because it's really.JenThe course needed.AndrewSales and sales or just selling something different.JenYes it is.KevinYou should sell the coolest thing possible, which is a house like I think that's probably like you can you can geek out about details of a shoe, I'm sure. But I mean, the average individual you're trying to sell to probably only wants to hear about three of the 72 things you think are cool. Whereas if like if he likes differential demonstration and like the like if he like, sells, I don't know, like, why would you not want to sell a house?AndrewWould be better.JenHey, he told me.AndrewThat are drugs.JenHe told me last week that.KevinYou don't have to sell drugs.AndrewJust pharmaceutical.JenLast week, that this feels very natural to him and he's.KevinCool.JenHe's just super excited. So, yeah, mean, I'm really happy for him.KevinThat's great. Mm hmm.AndrewAndrew Yeah, mine's a quick one, so summer's almost over, actually, when you listen to this. Yeah. Be around the first day of school for our kiddos. We have a middle schooler this year. Why in the world, like, I feel like.JenHold on to your mom.AndrewLike, Oh, I'm so old now. I got, like, you'll see me at the summit. Like, you're like me. And what's this gray stuff coming into Andrew's beard.JenLooking like what happened to Mike.AndrewLove? Yeah, Looking like mini Mike over there.KevinWhere has he been? Doing his hair for a long time then, or what? What's that.JenAbout? No.KevinSuddenly stopped dying.JenTeenagers, teenagers. And then it just style goes gray. Okay, so just crazy.KevinThere's this one Thanksgiving. I remember my my mom to stop diner hair and she went from like, I didn't know she was dying, her hair. And then all these.JenYou were like.KevinWow. It's like, Whoa.AndrewMom, my mom's not listening. That would be her. My mother did.JenShe pointed out like mom with the help.KevinYeah. I mean, I'm her son, so I can say whatever I want, right? I'm just like, Mom.JenOh, my gosh.KevinI did. It wasn't a bad look. It was just shocking. It was like, Mom, what happened? And she's like, so silly.JenMom, that was me. During COVID, are you going to do.KevinWith.00:14:08:16 - 00:14:11:04AndrewWhat's happening here? Here's the employee handbook.KevinIt looks distinguished. I've always wondered why people dye their hair like that, but I mean, yeah.JenOh, man, I don't think I could go through the growing out stage. That would be.KevinYes. Okay. Anytime we start talking about anything related to fashion, I become highly uncomfortable. So let's move on.AndrewSo back to this. So kids start school next week. So summer's been, you know, summer is is a blessing. Get to see the kids face more often. But it's also like, oh, my goodness, can you working from home like, can you, like, be consistent with your schedule me talking to the kids because like, hey, it's it's breakfast time.AndrewCan you help me out my kiddos it's 1;30. Like, what are you talking about? Like, what day is almost over? It's happening then. So I'm like, okay. CUOMO Adjustment schedules. So this week I've flopped around my schedule. Usually get up in the morning. There's a point to the story and like I go straight to the gym since my birthday was April.AndrewSo I'm like, I'm just not feeling that like getting up and going there and like, oh my goodness, like not fun. But I do like just wake up at that time naturally, like without alarm, like 435. I'm just, I'm awake. So this week I'm like, I'm a try. Just working for a couple of hours until like what would be seven or seven when I would have to next week get the kids ready.AndrewIt's been nice. My I forget how nice those times are where like, no one can talk to me even though I can at times ignore or like delay a response, an email or slack if it's not emergency or if it's something that isn't bottlenecking someone else. Like, okay, I could get to that at like 430 or 440.KevinFive.JenMinutes from June.AndrewSix from Jen when she's asking weird questions, how to help spot and other stuff like that.KevinYou got to get around. To fact.AndrewI could all get that, get that later. But it's been so I'm kind of like gaining 2 hours of work time, which is amazing. And then, you know, kids leave earlier because my oldest is in middle school, so they're out of the house by 740. I'm like, This is great. So it's like 40 minutes to get them ready.AndrewSo I'm like, I'm gaining almost like two and a half hours of time with this new schedule that have It's nice, it's beautiful. I love it. So I don't again, working from.KevinHome or I there's a couple of things. They're like. Andrew One is.AndrewLike, I think be more productive.KevinShifting your schedules, even if it's the same amount of time. In this case, you're gaining some time, but even if it's the same amount of time, a shift is helpful in lots of ways. It just gets you out of a rut.AndrewOh, for sure.KevinYou know, it can potentially change or create the opportunity for change of many things just by making that change in any schedule. The second thing I love is the chaos that it creates for everyone else in your life. Trying to figure out what your new schedule is. It's like a fun little extra game within the game. Like my old when I was actually working for real companies.KevinOh, that's a joke. It's a joke. We always are. Like, I was like, I guess we're a real company now.AndrewAt 20 so.KevinMuch I would always tell different people, different days that I was getting back from vacation, like my boss knew the real day, but I would always tell three different dates. No one really knew when I was coming back and it was just awesome because you're back for like a full 24 hours before the whole company would realize you're back and you could catch up.KevinBut just changing your schedule means that other people have to become aware that your schedule has changed and that gives you it's the same advantage of people who live on the West Coast have like they send us, who live on the East Coast, things to do, and we're always behind. Like they leave the office and are like and 5:00 their time, they're like, there you go.KevinAnd we wake up and we've got this thing to do, you know? So it's it's kind of just there is an advantage to getting up earlier. So because you are always ahead.AndrewYeah, yeah. Agreed. And what I needed it for is like one not not of right but just as far as like when you work from home I see the same. There's my window, there's like if I don't leave the house like that. So to get is that like it's. I feel like I'm going crazy. So you need a change of environment.AndrewSo this changes that up for me. Like, oh, it's dark outside. Cool. This feels this feels different enough for me. And now I could shift like, all right, here's these must do's are in the morning now versus later. Prior to this, I'm like, okay, we'll get to that. Next thing you know, it's 4:00. I have to do these other things that are build a partner.AndrewWork has to get done. So this is like, okay, cool, those things will have to get done anyways. Like I'm not stop a monday until they're done. But here's this other set of things that really have to be done but can kind of be kicked out. Is this.KevinYou mean you're going to become no longer a night person or wait, there's worse because I remember some.JenOf morning never been a night.KevinThat's right. Yeah, that's right. I just.AndrewRemember just like adjusting my morning until your.KevinPhrase. Yeah, well, you're one of the first people I ever worked with who said something like. Like I just go to bed. When I go to bed, like, I can't stay up and keep working, but I'll wear I'll wake up as early as I need to, and it's no big deal.AndrewI get up at three.KevinTo.AndrewDo it, whereas.JenI'm like, I'll work till like.KevinI'll just not sleep.JenYeah, Yeah.AndrewBecause in my mind, like, ardern's be done it. Let's say there's something crazy as far as schedule. Like either stay up late until one to do it and it's due the next day at 8 a.m. or just get up at three and you have from 3 to 8. Like it's kind of the same thing.JenWhat's your natural wake up time given.KevinNatural probably is 6:45. Okay.JenSee? Yeah. So like weekend, like if you don't have to get up, you're so waking up and getting up.KevinIt's like still waking up around then. And then I usually unsuccessfully try to tell myself to go back to sleep on the weekend. Yeah. Yeah.JenBut you don't.KevinYeah.AndrewWe are. We were on our vacation like a couple weeks ago. We had a couple of crazy nights. We're out to like two or three in the morning because, like, why not? Even then, I'd wake up at, like, 7:30.JenHow did you do that?AndrewWell, of course, that day I, like, took a nap later. They. But I'm like, I'm awake. Like when the world like, let's get some breakfast, Let's go. That's crazy. What do you got?KevinMy story time. So I went to Nepal last week and that's a nine hour and 45 minute time change. Well, you can. Wow. I have to look up on Wikipedia. Why? It's 45 minutes and not a full hour. Something about the the meridian of every country determines which time zone is supposed to be in. The meridian is the exact center of the country.KevinAnd then that put too many of the population in a like, you know, I have two time zones in a country as small as Nepal. Anyway so the exact other half of the world. And yeah, what I really wanted to talk about today is just the absolute fun. It is as a curious individual who loves how human psychology works to be dropped in a new culture that you have no exposure to a language you have no hope of understanding.KevinLike when we when we go to Guatemala and I don't speak Spanish, great. But, you know, I know how to say good morning. I know how to say where it's bathroom, like 50 common phrases and I kind of authenticator.JenYeah, yeah.KevinYou're like your mouth moves in, like similar motions.JenYeah.KevinAnd so I'm like, I'm going to I want to like, in Nepali, I want to learn how to say like, Hi, how are you doing? And it's like, so da da da. I can't. I give up. I can't. I just tried to use Google Translate. We had translators with us, but like people watching is always a fun thing.KevinPeople watching in that culture you have no connection to at all is wild and in it like just sensory overload. It was so much fun to try to orient yourself to that, and I think it was just a really good exercise of what marketers should always be doing in relationship to our customers of you can't just make assumptions, you can't not be curious, not be interested, you can't ever think, you know, But in this case, it was all like whether you wanted to pretend that you were comfortable and understood, you didn't.KevinYou were. You were starting out at zero. But I was with a couple other folks all week, and they never they never call it like they were there for a whole week. And they're still like, What did he say? Like our translator who's speaking English, They're still just like, What? I can't understand what he's saying or what is happening.KevinAnd I found myself, I think just because that natural curiosity and body language and and context of for whatever reason, by like Wednesday, I'm like, I know what's going on. I don't I don't really know what's going on. But like, like this one, this one.JenLady comfortable with the uncomfortable like you were, you started to get like okay with the.KevinWell, you're just you're I think it's also just learning which is my favorite thing in the world to do is to learn. So I'm I'm just constantly absorbing and and trying to translate that and how does it all, how do all the pieces fit together. And so this one example is we were in a remote village and this woman, there's a gentleman there and this wasn't what we did all the time, but find out that the guy is depressed and the wife and all the families there and the wife just starts going off like like my wife would, which helps.KevinSo, so she just talk, talk, talk, talk, talk, talk, talk, talk. And she's making hand motions and I'm like, she's really mad at her husband because she wants to talk and be expressive. And he holds everything in and she doesn't understand why he can't just talk and be like and connect with her. I understood nothing of what she was saying, but I was like, I recognize that.KevinAnd so what I'm the things I tell people is going to Nepal taught me to look at someone's eyes. His eyes are the same everywhere. And I think that's the other thing anyway. Anyway, I don't even know what the context of all this is, other than the insanely serious.JenYeah.KevinAnd attentive. I think that's the other thing. Like in art school, when I would take studio classes, the first thing they teach you to do in drawing class is your connecting your eye with your hand. Most people don't look to see the actual thing we're abstracting. We're like, Oh, that's a bird. And you don't actually look at all the intricate details of the bird.KevinYou're just like, this is a bird. My brain says that birds are shaped like this, so let's draw this thing like no, just as your eye moves, move your hand. It's that same kind of connection that it's just especially refreshing when you do not get in a rut, but you start to over assume or you think you've got something down.KevinYou start paying attention and that's when you miss the market shifts or the consumer shifts for each. And we have the advantage of what we do. It is an advantage. We don't try to hide it working with so many different companies in so many different places, we're kind of always in this mode of like we're having to take what the builder is bringing to the call or what the data says, and we're abstracted away from it because we don't live in Iowa or California or wherever.KevinSo we can pick up those same cues. And it was just a really cool experience and maybe made me realize that like we have to keep being curious and attentive all the time.JenOh my gosh.KevinExcel.JenI love what you're saying. I love what you're saying because, you know, I take that and I think about it for online sales and I talk to them all the time about like, how do you active listen, you have to be curious and ask questions like if you're doing all the talking, you're not learning anything about them. Like if you were there in Nepal, like.KevinYeah.JenYou were observing, you were active listening, you were not.KevinIn a rush. I didn't have a choice. I couldn't talk. So that's all I could do was but like, take it in, right?JenYou know, you know, in online channels. I tell them all the time, like, ask questions, repeat back to people when they tell you something that helps you learn and connect with them more. Right. Don't interrupt. I love that And that.KevinAnd then the the really like final connection piece of was interesting is how they use Tik tok there. Tik Tok in Nepal is not a performance art or even a storytelling art the way it is here. It's so prevalent and used by everyone for everything that everyone would want selfies or group pictures with us because we look strange to them, right?KevinAnd so they're like, Hey, let's get a picture. It's get a picture. And someone would take a couple of pictures and then someone would be holding up the phone like this. John And they would they would just turn this and we're like, Hi, my girl. She's she's an every day. Every day is are you going to take the picture?KevinThey're just recording a Tik tok with no sound, no nothing. It's just going to get posted as here is this group of people standing, which I mean, maybe that stuff gets made and it just doesn't hit the algorithm in the U.S.. Tik Tok. But it was just like saying, yeah, it was. It was different. And so it was a blast.KevinI would always get out of your comfort zone.JenI loved your pictures.KevinI mean.JenYour pictures, you know, like just came into life. You know, as I was looking at images, they're just awesome.AndrewDid you did you bring for pictures?KevinWhat equipment? Yeah. Are we talking nerd talk? Okay, So just like.AndrewOkay. Oh, no. All right.JenI got to go now.KevinOkay.AndrewNot this kind of work. I got to.JenGo. Oh, I got to guess.KevinNo, no, this is it. Because we are an auto show.AndrewLike, I knew it had to be simple as far as insta go.KevinThree. Okay, so it looks like a GoPro. It does here. And there. But the thing is, the camera pops out and so you can use a screen still see what you're recording, but I could inconspicuously it comes with a magnetic chest mount. So like Iron Man, that is so I could just record up to 45 minutes with it just stuck right here.KevinNo one even really looked at it. It it's.AndrewCompletely it doesn't look like a camera.KevinAnd it's and it's magnetic. So you can also just stick it on any metal object you find. So you're riding a tutu. Can you want to get a cool camera angle you just put in? It sucks on the side of the vehicle and you're driving down the Nepali highway at 40 kilometers an hour with bikes. And you know, it's just well, it's a.JenIt's the most interesting thing. You ate.KevinOh, wow. So. TOLLEY Well, yeah, by yoga, they really love their yogurt. So they like fermented yogurt with they grow mangoes there. That was interesting.AndrewMangoes. So they're like almost tropical weather. But then there was a.KevinHot.AndrewNepal is wherever it is, right? That's right.KevinYes. I so I'm going to add to my LinkedIn profile that, you know, climbed on it. I climbed Mount Everest because we were in the foothills of Mount Everest. I never saw it when I was on the ground. I didn't see it from the air that was really cool. But wow, even though I was right in front of it, it's so tall and there's other tall mountains in front of it.KevinYou can't see it. Yeah. So there is lots of cameras, lots of gear. Maybe that's a separate blog post.JenBut very cool.KevinYeah. All right, on to the news first up from Spark, TerraCom. This one's called An Employee's Guide to building a personal brand. And an article, of course, is great. That's why we pick it. But I'm just going to skip down to the personal brand rules for employees. Yeah, that's Prince's. This is really interesting. So if you're feeling stuck, consider these guardrails.KevinEveryone, please. Like the number of times that these guardrails have been avoided by people in this industry, or just people generally that that we all know. Like, please don't do that.AndrewI can I can name those. I'm not naming names.KevinDon't name names, but be mindful of your role within your company. You might not be the company spokesperson. You're your own spokesperson. Don't say or do anything. You wouldn't do it. Work. Give yourself topic guardrails. That's interesting in that yes, similar to what I think we mentioned before, Mark Davidson had to say and will say at the summit is, you know, you can't have a brand unless you are restrictive like this concept.KevinI'm going to be my full self. Your full self is too complex to be a brand. And that's why personal branding is tough in that if you if you decide you're going to talk a little bit of everything, fewer people will connect with that with your personal brand because you're just all over the place. And those are people who know you and just like you.KevinFor you, that's fine by giving yourself topic, guardrails will improve your audience growth and and your sanity. And then when in doubt, stick with what you know. Hmm.AndrewGreat. I like it. I wish I could add another one because someone on our team. I don't want to. I'd want to. I won't say the full story, but, like, she's like, look at this garbage. And it was a salesperson posting. They made their own graphic using the brand's logo, the company's logo now. And it was just terrible.AndrewIt was just awful. The fans were wrong, like, but they put it look like the brand made it. And so then that should be another one. And they're like proper use of branding guidelines, which is of course nerdier. But like, I mean, the person there, I think they're not being incentivized, but they're being encouraged to like use their own social media to like get referrals and sales and whatnot.AndrewBut like, oh my goodness, like it'd be better if they just took an iPhone photo, honestly, without any branding because then they throw the logo on there. It's like, Oh, what is this garbage? Then it looks like the brand is like kind of messy. Oh, that's an idea.JenThat's really a great article.KevinIt is.AndrewThere's so much and it's written by an employee at Spark. Toro I believe 90% sure. So I'm like, This is even better.KevinYes. Well, I really like this is a good piece lifted from the article. Don't don't say I want to focus on my personal brand because that's crunchy and icky. Just saying it out loud. Instead, try saying I want to create leverage for myself. I want to make it easier to network with other people, and I want my ideas to serve as a magnet for the people and opportunities I want to attract.KevinAnd I think that's what, you know, people are naturally connectors for and and go proactively networking. Or if you want to have a good network, you have to find reasons to draw people to you. And I like that definition a lot better of a great, you know, the algorithms do the work for you and that's why the topics do really matter what you decide you want to talk about.KevinIf you're going to talk about gardening one day and sales the next, unless gardening was an analogy for sales, it's confusing even to the algorithms to know who should see this content. And and once all the gardeners start interacting with your content, you might get de-emphasize to people who are interested in sales related content. So that's another way to I don't think it's covered in the article, but just also think that you're trying to make sure that the algorithms understand what your personal brand is as well.KevinAnd air quotes. Great.JenThat makes sense.AndrewYeah, I think set in other ways they hyperfocus.JenYeah you're yeah.AndrewYeah I think that was I forgot his name on Instagram. He is like here's how the algorithm works and it's all what we assume. If people engage with your content, they'll see it more often. If they don't engage with your content by engage, it isn't just like a comment. If they're watching it and their screen time, they'll see your stories more often.AndrewIf it's a story. So if you're all over the place, then the outdoor algorithm would be like, I don't know who to show this to. Now, the 50 people that really liked it don't like you anymore. Maybe the next batch of people will. Who knows?KevinYeah, well, everyone famously. You know, you're not supposed to put. If you want better reach on LinkedIn. Do not put the link in. Your post has to be a link in the comments. Why? Because like all social networks, LinkedIn doesn't want people leaving. They want people staying. And so this is again, some where friction should exist between sales and marketing.KevinWhen salespeople come up with bad ideas or have bad habits, you know, it's no different than when social media first came around. Everyone was like, Well, you got to put their phone number and our hours on the post. Like, I don't know if you remember that, like early Facebook, like.JenYeah.KevinHow are people going to know what to do if you don't give them your phone number, give them more hours and put the physical address of the location and say, come see us today when no one wants to interact with that garbage content again we're having. You have to negotiate with the algorithms. And the algorithms have their own motives and their own things are trying to achieve.KevinThey don't want people leaving. And so how weird does it feel to post a piece of content or a clip of a piece of content and not say, Click here to go see the whole thing, or click here to learn more. Every sales person in the world would be like these Marketers don't know what they're doing. The marketers are like, If you want the biggest reach possible, we can't do that thing that you really want to do.KevinYou've got to be patient. Yeah, well, that's that's hard. Kevin It is. It's hard for marketers to.JenWho in the organization responsible for like if you see sales doing something that is against this person's operating guidelines.KevinTheir online sales coach, and that's that's who's in charge. Jen That's how much a conversation.AndrewAs Jen.KevinThat's good. That's a that's a that's really mean.AndrewWho should be in charge of that.JenSerious like.KevinWell.AndrewBecause it needs to be someone you can't say no to in my opinion. Like you cannot go against that person.JenThat marketing leadership. Is it sales leadership?KevinListen to me. This is one of the rules. I mean, if you're we're going to big companies then and this isn't a hard question because let's be honest, the larger your company gets, people generally are more okay with being jerks to each other when necessary. Right? You're just like, hey, you're you're doing this wrong. Stop it. I've seen 40 other people on this email, right?KevinThat that's what you do in a big company in a in a medium or small size company. It shouldn't matter who the person is or the title. Right. And I think the bigger thing is the technique of saying, what are you trying to accomplish? And that's that's that's how you always get people to be great teammates, is you don't say, stop doing that.KevinI can't believe you used our logo inappropriately, you know, Don't you understand? We have brand standards. Look at this demerits for you. You just say, what do you what are you trying to do? How can we help?JenYeah, let me help you. I was going to say, that's.00:37:20:23 - 00:37:31:00KevinThat's. Can we help you? Yeah. Agreed. Oh, you want people to engage with your content over time? Okay, then.JenNot like to.KevinComment. We're not going to say, well.AndrewToday I want them to call today.KevinOkay. That that's actually a great role play. So you want them to call you John, right? Let's do this. Yeah. Yeah, I'll call you. Okay. So no one wants to call someone they don't know and aren't sure yet if they even are interested in what you have to offer. And the little slice we're giving them doesn't have enough context.KevinSo what we have to do is go a couple steps before the call. What would be the thing that in the consumer's mind you think would happen before they choose to call you? What else would you like them to do if they're not going to call you today? What's the thing that would lead them to calling you that you'd like them to do?JenI'd like them to look at my website and get some information.KevinThere we go. So, yeah, you're just you're helping them understand that we can get to where you want to go.JenI just wanna recall me.KevinWe can't skip those steps.JenNo, it seems to be. I say that, you know, I'm not trying to be, but. But this is. This is what happens, right? Is just put my number on there. Just, you know, I want to talk to, you know, and.KevinAnd and honestly, I think a lot of this goes back on marketers not looking far enough into the future. Again, we all can time travel just pull out a calendar and you can transport yourself into the end of next month. Right. Like so if the salesperson is is crying on the phone saying, I just want him to call me because they only have one cell in on a sales goal of three and they've only had four appointments the entire month.KevinThat's shame on shame on everyone. Managers, marketers, operations folks who's been monitoring the data, knowing this person has no chance in hell of hitting their sales goal. And why do we let them just, you know, like like look around like a a lost a lost fish in a fishbowl until the day before. And in a moment of panic, say, I just need people to call me buy a house today.KevinToday. All right. Next up from Zillow's media room, Zillow and Redfin announce a partnership to help buyers and homebuilders connect. This is a this is a big win win win all around for everyone. I think So. Basically, the the content for new construction will come from Zillow's content library. They'll be syndicating the content through to Redfin and in particular because Redfin's had new construction content on it for a while, it's going to be adding the community pages and some of the additional product features that Zillow has created for the new construction product over the last several years.KevinSo Redfin gets better content to display to all of Redfin's users that they don't have to worry about building and maintaining. That comes through through Zillow. Zillow gets additional exposure for new construction listings on Redfin, which short story short, when another syndication site kind of similarly imploded a while ago. I'm going to get hate mail just for mentioning that.KevinBut, you know, something happened out there in the world and several builders that we work with just said choosing not to work with a syndication partner anymore. But they were feeding data to Redfin and they were they were not concerned about kind of the core product. They were concerned about my homes won't show up on Redfin the way I want.KevinSo Redfin has always been surprising. It's a great website, it's a great user experience. But even folks who aren't in typical Redfin markets really covet the Redfin audience. And so that so it's a win for Zillow and for Redfin and a win for marketers who use Zillow to to promote those listings. So there's not it's not very often where you see an announcement.KevinYou're like kind of like who won? Who lost in this announcement? I don't think anyone lost anything on Wednesday.AndrewNo, no one losing on this call.KevinNext up from builder online dot com came okay new do they not own builder magazine dot com is there a different URL? Am I the only one who wonders this? Come on builder. Anyway, new home sales dipped 2.5% in June. Sales slid slightly month over month, but are up 23.8% year over year according to the census. So down new home sales volume down 2.5% June compared to May, but year over year up 23%.KevinIsn't that.AndrewInteresting? If they were to say new home sales up 23.8% would be like one. The world's happening as far as like the buyer perception on that versus demand. They're like, oh, the sky is falling, Prices will be super low soon, but you said opposite people like, oh my goodness, I better get some urgency, like it's getting more expensive out there or whatever, maybe.JenBut while even just like looking at.AndrewThe story, you want.JenNumbers, you know, like it's in line with that. Like our our builder partners, like I'm just looking at averages and what we saw an increase in appointment to the sale and the been Q2 and looking at 2022 sales averages and 2023 sales averages it's up.KevinYeah. And July for most people, you know the first week with the holiday and lots of people traveling slower but the me in the back half of July who it's cranking the number of people who are just like we hit half of our sales goal in the last four days of the month and really continuing into August and rates taking higher.KevinAre higher rates starting to become like a a good thing for new construction? You could argue like they have been, but I wonder if it's even more so making it better because builders have these I mean, there's more value like 5% as a bought down interest rate is kind of like like I'm I'm desensitized to it. I mean the average consumer isn't.JenIt seems that.KevinStuff up but.AndrewI thought I saw someone with a 3.9 the other day.KevinYeah. These are 30 year fixed mortgage.AndrewSo I was thinking.JenWell, we'll pay for your refinancing, too.KevinMm hmm.JenSo, like, so know, this.KevinIs from Ali Wolf, the chief economist is on to both. Supply and demand are down for housing. Given higher interest rates, today's housing market is all about finding the right buyer for the right home at the right price. And that's a challenge compared to the resale market, though new home builders are doing a better job working with consumers and are gaining market share.AndrewYeah, we had that Kevin article. He sent a few of us.KevinMm hmm.AndrewBuilders have to build, Builders build. That's what they do. So they have to sell compared to resale. It's. It's realtors. Realtors gonna sell now. Realtors will sell when they have the opportunity with a listing to sell. But, you know, builders are making the market. I don't if that makes any sense. What I just said the realtors there between the transaction but no one's forcing a seller a homeowner me to list the home.AndrewBut builders are like, we have to sell. We have a company we have revenue to. Great. And so we'll make it work. And that's where that's where I take the higher interest rates are pushing more people to builders.KevinWhat's the.JenI mean, the home buyers that are out there have to move and.KevinMove.JenNew home builders are getting this getting those buyers because there's nothing else on the market. So.KevinYeah, is it is it Kesha who sings the song that has the lyrics like Don't Stop.AndrewThat's for sure. Kesha Yeah.JenYeah, yeah, yeah, yeah. Very good.KevinKevin Good job. Here's the only thing that makes me nervous. This is our next article is also from Builder Online Spec Strategy Drives Record due to Home closings and revenue for Meritage Homes. Listen, there's Really only two options for builders right now. If you want to maintain velocity, the number of units that you are selling in a year, you are building more specs and that strategy works until it doesn't.KevinBut I feel like the whole industry is singing this song of of just please don't stop market because if you get caught and whenever this happens and it always does happen, it's going to be a double whammy because at the same time, all of these specs will need to be urgently sold by builders. The the used market will return at that exact same moment.KevinAnd I someone I don't have it for this this show but we'll try to get it for next week. Someone just did a survey that found that like one out of every four or five homeowners plans to sell their home they live in in the next like three years.JenSo that makes total sense to me because.KevinTerrifying.JenI know, but.KevinI wouldn't live through. Okay.JenI know. But I just think that maybe I misunderstood what you're saying, but I just think that there was a lot of people who bought during the pandemic, like as a, you know, and didn't really buy what they wanted. Just bought some.KevinSell.AndrewBecause of lack of supply. Like, I need a home.JenLike, yeah, like I don't care or you know, there was just limited and whatever and I think there's going to be a lot of people that are like, I want to move now like I don't this isn't my forever home. I just needed something. I bought it and.KevinI think it was a zonder data report that I saw. Zonda owns Builder magazine as well that showed that I think it was Indianapolis Market and they showed the the START data for spec spec of the inventory in Indianapolis and it had come way down from the peak in January, February of this year, I think. And the question was like, are builders going to replace that?KevinAnd the top ten builders who are building inventory, pedal the metal like Meritage on our as famously said, we're just going to keep building. D.R. Horton, of course, is going to keep building. And so they are going to gain market share as long as as long as they have that strategy, because a lot of the smaller private builders are like, I mean, we'll keep doing some inventory, but we're not going to go as extreme as we have been because we're concerned about the fourth quarter or where things might go.KevinSo don't stop, let it rock. What's the D.J. play that song tonight? What? I don't know. The lyrics, that song.JenWell, let's just forget it.AndrewOh, I have an interruption. Maybe this won't replace Thanks article, but it's random. There's a community that built a spec so this is they built spec townhomes. They did not presale.KevinAnd that's what I'm saying. It's very common now. Everyone's like, we don't need to be.AndrewLocation.KevinTo build specs.AndrewLike I'm like, why would they not pre-sell like am I brand? I'm like, they would have the whole thing would been sold because.KevinThey want to maximize their costs and profit margin. I want to know to the penny what so they can maximize and.JenThey're creating certainty.KevinThey are creating certainty. They're truly building certainty and in profit margin and their theory, which is currently correct, is that every month they don't sell it, it will become worth more. Yeah, right. Right now, values are going up again. Interesting. But that's my point.AndrewAnother marketing. That's terrible. So like there's there's maybe that seems much more intelligent but the market I'm like, oh my gosh.KevinLike no, I mean, it all makes sense. There's reasons why, but I'm just telling you that, that some projects like that are financed with debt, that it's on a razor's edge like they have to get those units sold within like 45 days of them being done or the whole thing will go under the bank, will repossess it, turn it around, sell off the parts.KevinAnd most likely that won't happen. But at some point it will for.JenSounds very scary.KevinI'm not trying to be scary. I mean, looks like we're probably in on it. Like we're going to be selling more or less. I think just.JenMore like to create certainty for the builder, but it also creates certainty for the buyer because you know sometimes the pre sell, right? Then it's like, well it's hard to envision what that will be, what will be going on.KevinRight.AndrewTo you know we went for Kesha we'll go to Billy Joel. Honesty is such a lonely word. So that's all Kevin's doing. He's been the most honest. Here we go. But his name.KevinSometimes it's things you don't want to know, by the way, here, Like, you know, like sometimes owners are like, You don't need to tell us all that. Like, just let us live in our.AndrewLive our life.KevinAll right, Last article for the week from The Guardian, the Everything app, Why Elon Musk wants X to be a WeChat for the West. So we chat is not WhatsApp. First of all, I've had several conversations. People like I use WeChat all the time and I'm like, What do you do on WeChat thinking they're going to talk about these other things that the Super app can do and they're like, I text people from other countries.KevinI'm like, That's WhatsApp. That's a different.AndrewFacebook.KevinThey're an app also green color. But this idea of a super app and Zillow wants to be a super app for real estate, what does that mean that that means they want multiple use cases for the Zillow operate. Now what do you do? You Zillow on the Zillow app, you make a connection and then a lot of that stuff after that connection goes offline or on other websites that they own, like dot loop, they want to bring everything within one app.KevinSo imagine if like and I don't think this is what they've said and probably is a terrible idea, but imagine you're in the process of buying or selling a home and at some point you're using the Zillow up so much that just says like, hey, for $50 during the entire course of you buying or selling, you could do everything here.KevinIt would keep track of everything for you, all the paperwork here, all the pictures, all the comments, all the discussions, everything is contained in this one app and this archived experience for 50 bucks. Like I would do that and sign me up. Yeah, just.AndrewI mean, it's only 30 bucks.KevinBut I'm evens try and so Twitter is dead or we're moving on to x but he wants x to be like WeChat meaning get ready for I mean people were immediately asking like, okay, if Twitter is not Twitter, is it still called a tweet? You still retweet? Do you X? What do you what is what's all the lingo?KevinAnd he's basically saying, look, Twitter was acquired by X Corp both to ensure freedom of speech. That's a question mark. I feel like I have to say that even though I think generally he is trying to do that as an accelerator for X, the Everything app. This is not simply a company renaming itself, but doing the same thing.KevinTwitter made sense when was this hundred 40 characters going back and forth? But he wants you to be able to buy, sell, play games, do whatever you want to do is basically well, WeChat, for those of you who are familiar with WeChat and other countries like it is, it is the Internet. It's like 80, 85% of all Web traffic in some Southeast Asian countries goes through WeChat.AndrewWouldn't that be.KevinIt's Facebook combined with Spotify.AndrewKind of like government policy, really influences that.JenI don't know their use.AndrewI mean, this is like now we're outside of scope of what I know like, like China, right?KevinLike, yeah, but WeChat is also used, I believe in like Brazil and I mean, so it's it's not a communist plot is like, like we want to see.AndrewWe're going there that we're going to have to talk about next week. Let's do that.JenOh, can I come back?KevinMaybe there's a comment. I don't know.AndrewI don't know. I'm just thinking like is it's popular and what seems to be more restricted or I've never been to other countries culturally, but like people like, oh, this country is amazing. Like, their culture is so much different than our culture. Like, we are.KevinLike, well, I think like the underdog there is still like to try to keep to try to keep Jen from falling asleep on us.JenNow I am I'm thinking about this. I don't.KevinKnow. Do you use Snapchat at all with your kids? So I.JenI have, but I'm not on there regularly. No, I'm not in the habit.KevinI used to be. If you use Snapchat I think is has one of the worst UI like user interfaces. Intentionally so. Intentionally so to make it hard for old people to catch on rap crappy.JenReally.KevinSo if you know you know think about how again matter rolled out threads you want to get on threads you got to know how to type and you click this weird ticket thing and the thing spins around. You get access right. It was a this is intentionally like strange or difficult to get to. You can use Snapchat for years like I did and not know that there is some core functionality that every all the kids are using.KevinYeah, once you know it's there and you're like, Oh, of course you just click this over here and now you can see where all your friends are and you can do this thing and that thing. I think WeChat, it just, it's like this never ending spiral of like catching. All my friends are here, I'm all connected. If I want to play a game or order food or watch a movie or like, it's just all in all in one one spot and it's to my bank account and my credit card.JenAnd and I guess the the old lady in me does have like I would be hesitant to add everything connected I guess is what I'm saying.KevinLike what? Yeah, well.JenI don't know if I would.KevinWant. That's why I think you want. So what does the island have going for him? Yes. Tesla. If X becomes the way to gain access to or control your Tesla and he's like, forget the Tesla app, it's now part of X. You want to get access to your car, you're going to X. Oh, and by the way, you can also communicate with people and follow Ashton Kutcher and, you know, do this and do that.KevinAll in the same place. Yeah, but the history of the US has generally been that things don't. What's the word I'm looking for? Converge? Things generally don't converge the way we expect them to where like like you could back in the eighties or the early nineties you could get a really nice boom box I android you know what a boom boxes.KevinYeah Have you seen that movie say anything?AndrewOh I don't if I'd seen a movie but I definitely had a.JenOh my gosh.AndrewSo anything that was probably Gen might have graduated high school when I came out I was 49.KevinYou know you've got you've got the Boombox, which has a tape player, has the radio, it has.AndrewLike standing with it.KevinA lot of things on one. Yeah. But rack systems were the deal. Like if you were really into audio you had a rack system because each component was exponentially better or higher quality or whatever. And so the idea is you're going to converge. And we do have convergence in the phone for a lot of things in our life, but almost everything else that we tend to go towards specialized tasks for an object, even though it could like go in your kitchen.KevinAlton Brown I got I got this thing from when I saw him in person autograph. I mean, I love it, but one of his rules is like nothing in my kitchen can only do one thing. Everything. My kitchen has to have three purposes. I mean, for I don't like you could you could have a bazillion gadgets that all do one thing.KevinTrue.JenBecause then you have less and it's more efficient is what you're saying.KevinYeah, but that's not generally where, like, our stuff obsessed culture goes. We're like.AndrewWe were like premium.KevinThe we'll get the doodad that does the one thing like super amazing I use it twice and then throw it away.AndrewI feel like this only will work if there's either acquisition of like Venmo or Cash app or they partnered together. Somehow we're then it's like enough people that fit the right of.JenFive didn't say Spotify.KevinSo yeah, I don't know if anyone cares that we're still talking about this really, But like, where did he on come from? PayPal.JenWe lost everybody, everybody on space.KevinEllen Ellen came from PayPal, so it's not it would not be weird to be like, Hey, PayPal's struggling excuse me, PayPal is struggling as a corporation. Let's just acquire them. Let's roll them into X. Hey, let's grab a Spotify now. I've got music I made. You know, Spotify has as much video content on it. Now. There's no no.KevinLike, if you if you want to try to control your you want to try to control your eight year old screen time when you're thinking, well, but he likes listening to his kids music on Spotify now. Now there's like entire playlists that are just YouTube videos on Spotify for you to watch.AndrewYeah, sounds sounds like someone got their iPad taken away after that.KevinYeah, they did. Yeah.AndrewI'm sure that's like a sounds like our house.KevinOh, goodness. All right, let's go to favorites and get the heck out of here. Do we have favorites? I can go first if you're if you need a second.JenYou my favorite thing right now is are my new Hoka walking shoes.KevinOh, interesting.JenDo you guys have. Yes, it is. Yeah, It's okay. They're super kind of like clumsy looking.AndrewI mean, I ask Olivia on her team if they're okay to wear or not.JenShe's hot. I think Olivia would have.AndrewThis.JenDetector. I think Olivia would approve.KevinWe did ask everyone on the marketing team today who owns Crocs. There are only two people who raise their hand, so they own crocs for themselves. They're back, And I think they're also good style.AndrewPeople ask us out, Does Sam have crocs?JenAbsolutely.AndrewAnd I see where socks with them.JenAbsolutely.KevinAbsolutely is. It's Dr. Seuss socks with Crocs.AndrewHe prefers Nike socks with.KevinLocks.AndrewNike other like that, like there.KevinAre. All right, cool. So you got shoes, Andrew what about you?AndrewMeaning favorites. I've had a because my new schedule so I wake up, I drink coffee in the morning which coffee would be hit or miss? But most of the we get our coffee. I still love my Nespresso machine. Oh, but here's the thing. I'm like, What is this on the counter? I thought I was making a mess on the counter.AndrewI think it's broken like something's leaking out of the bottom. It's just like, Oh, I'm like, I.JenAnd then it's like a little thin thing, like.AndrewKevin Well, the spin thing called different, different budget category, but I think they might be a longer I'm.JenOver here in the kitchen.KevinMy PR Oh, when you have to buy those pod things for you.AndrewThat's what I made this. This was like a dollar 20. I think the spent thing might actually in six months like pay for it.KevinThe spend does use more coffee in the process. I think because it so it seems to consume whole being coffee at a faster rate than you would expect per cup.AndrewSo I have to do my I'll throw it in Excel but it's good analysis. So what happens.KevinOh I'm going to go with closing clothing to Jen, which is a shocker for Kevin. Yes, but cool. Q hl I think is how you pronounce company. And then there's another one called Howitzer. I think it's like a monkey. But their shirts that I got going to Nepal because it's 120 degrees in the sun, 105 in the shade.KevinAnd so it's these shirts that are made out of essentially bathing suit material. And I'm wearing one now and it feels great and like, you can sweat like a pig. And then five.JenMinutes later, a fever, covered fever. Yes.KevinNo, I love it.AndrewI'll take it.KevinThey they don't wrinkle. They're just like a perfect shirt for summer, which is almost over. Sadly. Very cool. All right.AndrewWell, the favorites.KevinThat'll do it for this week. We'll see you next time, everyone.JenThanks, guys.KevinYeah, Bye bye. The post Ep 296: Be Curious, Be Attentive appeared first on Online Sales and Marketing for Home Builders - DYC.