Be Differential

For Alex Massey, restoration isn’t just about rebuilding vehicles — it’s about honoring the stories they carry. From his beginnings in Queensland, Australia, to establishing CKD Shop in the UK, Alex has devoted his craft to preserving the spirit of early Land Rovers and the people who shaped them. In this conversation, he shares how CKD began, what makes these vehicles so enduring, and why the heart of preservation lies in both engineering and empathy.

What really happens behind the scenes at a professional racing team? Kristina Giovanis, Director of Operations at Team TGM, joins Be Differential to demystify the inner workings of race weekend logistics, team culture, and strategic leadership. From balancing the family-oriented spirit of Team TGM to carving out her voice in a high-stakes role, Kristina reveals how operational excellence is as crucial as horsepower on the track.

Learn more about Team TGM here:

https://www.teamtgm.com

For Ted Giovanis, progress on the racetrack and in the lab share the same DNA: data, teamwork, and a relentless pursuit of improvement. As the owner of Team TGM and founder of the Giovanis Institute for Translational Cell Biology, Ted reveals how lessons from motorsport—precision, adaptability, and collaboration—fuel advancements in medical research. In this episode, he shares his approach to balancing passion and performance, the parallels between engineering and scientific innovation, and why curiosity remains the driving force behind both competition and discovery.

Learn more: https://www.teamtgm.com/

The motorsport world thrives on relationships — and knowing how to network can open doors you didn’t even know existed. In this solo episode of The BeDifferential Podcast, Eva Gregory shares her best strategies for building connections in racing and automotive.

Discover how curiosity, showing up at the right places, and consistent follow-up can help you stand out. This episode is your roadmap to turning conversations into career opportunities in the motorsport industry.

Learn more at BeDifferentialPodcast.com

In this episode of BeDifferential, we sit down with Gail Longstreth—automotive content creator, style curator, and the voice behind @gailsgarage296. Gail opens up about what first sparked her passion for cars and how that led to launching a platform that blends car spotting, personal style, and community storytelling.

We trace her journey from a past career into the fast lane of social media influence, dig into what makes New Haven’s car scene so magnetic, and hear how partnerships like her collaboration with Cars & Bids came to life. Gail shares the high points and hard lessons from growing a 30K+ following, how she stays creative even during slow seasons, and what’s next for Gail’s Garage—from new content formats to dream cities to explore.

This episode is about more than just cars—it’s about purpose, perspective, and how authentic passion can build unexpected bridges.

Torsten Gross is proof that limits are meant to be redefined. After a life-changing accident at 15, he refused to let circumstances dictate his story. Today, he’s a competitive adaptive racer, marketing executive, and co-founder of the Just Hands Foundation, where he’s opening doors for adaptive athletes in motorsport. He also happens to be the world’s only quadriplegic Rescue Scuba Diver and has completed 12 marathons in 12 months.

In this episode of The BeDifferential Podcast, Torsten shares how adventure and resilience shaped his life, the adaptations that make racing at the highest level possible, and why he believes “everyone has a wheelchair.” We also dive into the barriers adaptive athletes face, the progress being made in motorsport, and the impact Just Hands is having on the racing community.

Whether on track, in the water, or crossing a marathon finish line, Torsten’s story is about more than competition — it’s about resilience, reinvention, and breaking barriers.

Learn more about the Just Hands Foundation at https://www.justhands.org/

Learn more about Torsten's journey at https://www.torstengross.com/

At just 18 years old, Jordan DaCosta is already making his mark in drag racing. From earning his NHRA license in only three days to clocking a blistering 7.75-second quarter mile, Jordan’s journey is fueled by speed, determination, and resilience.

In this episode of The BeDifferential Podcast, Jordan shares his earliest racing memories, why drag racing became his passion, and the mindset it takes to compete under pressure. He also opens up about securing 20+ sponsorships before turning 20, balancing life on and off the track, and the legacy he hopes to leave in the sport.

Follow Jordan’s journey on Instagram: @jordandacostaracing

For more information and to explore other inspiring episodes, visit bedifferentialpodcast.com

Whether you’re chasing a career in motorsport or just curious what it takes to rise fast in racing, Jordan’s story offers insight, inspiration, and a behind-the-scenes look at one of drag racing’s brightest young talents.

Irana Ahmadova is the force behind one of Formula 1’s most dynamic human resources operations—serving as the Head of HR and Workforce for Formula 1 Qatar Airways Azerbaijan Grand Prix. From managing tens of thousands of volunteer applications to developing meaningful, people-first strategies, Irana is redefining what leadership looks like behind the scenes in global motorsport.

In this episode of The BeDifferential Podcast, Irana shares how she found her way into motorsport, how HR became her calling, and what it takes to lead a large-scale, high-pressure operation with empathy and purpose.

We explore:

• ​ How her journey began—and how motorsport unexpectedly shaped her career path
• ​ What HR planning looks like for a Formula 1 Grand Prix
• ​ Why over 31,000 people applied to volunteer in 2025—and how her team keeps them engaged
• ​ The importance of flexible assignments, global placements, and talent retention
• ​ How she measures success through both metrics and meaningful stories
• ​ Her advice for young women looking to work behind the scenes in racing
• ​ The leadership lessons she’s learned from F1—and from her team
• ​ How to build pride and belonging in fast-paced, short-term environments

If you've ever wondered what it takes to run one of the world’s most complex racing events from a people-first perspective, this episode offers rare insight from someone leading the charge.

🏁 Learn more about the Azerbaijan GP: bakucitycircuit.com and https://www.formula1.com/en/racing/2025/azerbaijan

🎧 More episodes: bedifferentialpodcast.com

What does it mean to tell motorsport stories from every angle—audio, visual, and written?

In this episode of The BeDifferential Podcast, we’re joined by Jonathan Grace: a dynamic motorsports broadcaster, journalist, writer, and photographer whose work spans Sportscar365, IndyCar Radio, and IMSA video coverage. Jonathan shares his journey from an aspiring creative to becoming one of the most versatile voices in modern motorsports media.

We explore how he developed his creative rhythm, what it’s really like working behind the scenes on race weekends, and how he captures the emotion, speed, and atmosphere of the sport across multiple formats. From storytelling in the paddock to trends in fan engagement and content creation, this episode dives deep into the evolving media landscape of professional racing.

Whether you're a fan, a future motorsport journalist, or a creative looking to break into the industry, you'll take away real-world insight on building a media career in racing—and how content creators are shaping the future of motorsport culture.

Featuring:

• Behind-the-scenes insight from the worlds of IndyCar, IMSA, and endurance racing

• The balance between creative freedom and commercial work

• Tips for aspiring journalists, content creators, and motorsport photographers

• Reflections on racing culture, media access, and finding your voice

Listen now and discover what it really takes to tell great motorsport stories—from trackside to timeline.

🚗 Follow his journey on Instagram @jmgrace.media

🎧 More episodes: bedifferentialpodcast.com

Gill Campbell is known for her fierce leadership and kindness—qualities that propelled her through two decades of trackside leadership and now drive her success in motorsports-adjacent marketing at AERO Marketing Group.

In this inspiring episode of The BeDifferential Podcast, Gill shares mentorship lessons, team-building wins, and how she translates deep racetrack experience into business development strategy and brand growth.

We explore:

• ​Creating inclusive culture on and off the track
• ​Leading teams through high-pressure events
• ​What makes motorsport marketing partnerships successful
• ​How her time at Laguna Seca shaped her business lens
• ​Balancing authenticity and authority as a mentor
• ​Her bold vision for the future of women in motorsport and marketing

Follow Gill’s journey and hear how fearless leadership takes many forms—on the grid, in the boardroom, and beyond.

Subscribe to follow more women shifting the status quo in automotive and motorsport.

More: bedifferentialpodcast.com

Aero Marketing Group: https://www.aeromkg.com/