Be Differential

What makes a driving experience truly unforgettable? In this episode of The BeDifferential Podcast, we sit down with Dalal Elsheikh, an Experience Designer shaping the future of automotive interaction. From reimagining how we connect with cars to integrating cutting-edge technology into design, Dalal shares her journey into the automotive world and how she’s redefining the way we experience mobility. Tune in as we explore the intersection of design, innovation, and human connection in the automotive space.

In this episode of The BeDifferential Podcast, we’re joined by Dawn Burlew, President of Watkins Glen International, to explore her journey to leading one of the most iconic racetracks in motorsports.

Dawn shares insights on what it takes to manage a world-class racing facility, the challenges and opportunities of being a woman in a leadership role within the industry, and her vision for the future of The Glen. From behind-the-scenes operations to fan engagement and the evolution of motorsports, this episode dives deep into the business and passion that drive the sport forward. Tune in for an inspiring conversation with one of the most influential figures in racing today!

In this episode of The BeDifferential Podcast, we sit down with Jim Liaw, co-founder of Formula Drift and current General Manager of PRI (Performance Racing Industry). From pioneering the growth of drifting in the U.S. to advocating for the future of grassroots and professional racing, Jim has played a crucial role in expanding motorsport access and engagement.

We dive into his journey building Formula Drift from the ground up, his insights on the evolving motorsport landscape, and how PRI is working to protect and grow the industry. Whether you're a lifelong motorsport fan or curious about the business behind racing, this episode is packed with valuable insights on where the industry is headed and how we can all play a part in its future.

Tune in for an inspiring conversation about passion, innovation, and the future of motorsport!

The Pikes Peak International Hill Climb is one of the most legendary and demanding motorsport events in the world, and Melissa Eickhoff has played a key role in its continuing success. As CEO of this historic race, she’s been instrumental in shaping its future while honoring its rich past.

In this episode, we dive into Melissa’s journey in motorsports, her experiences leading the Race to the Clouds, and what it takes to organize an event where drivers push themselves and their machines to the absolute limit. We’ll also discuss how she’s working to make motorsports more accessible, the unique challenges of racing at altitude, and what’s next for Pikes Peak. Tune in for an inside look at one of the most thrilling events in motorsport and the powerhouse woman helping to drive it forward.

In this episode of The BeDifferential Podcast, we sit down with Shay Hoelscher—a powerhouse in both the beauty and motorsports industries. As the CEO of Privé Products, Shay has built a career on innovation, leadership, and empowering others. But beyond the boardroom, she’s also an accomplished race car driver with a deep passion for Porsche and high-performance driving.

We dive into her journey from the beauty industry to the racetrack, the lessons she’s learned from both worlds, and how she continues to break barriers in male-dominated spaces. Shay shares her insights on leadership, risk-taking, and why more women should feel empowered to chase their dreams—whether behind the wheel or in the business world.

Buckle up for an inspiring conversation about speed, strategy, and success!

What if the next great racing champion wasn’t discovered on the track—but on a simulator? In this episode of The BeDifferential Podcast, we sit down with David Cook, co-founder of Racing Prodigy, to explore how his groundbreaking program is transforming the motorsports pipeline. By bridging the gap between eRacing and real-world competition, Racing Prodigy is giving talented sim racers a shot at professional racing—without the traditional barriers of cost and access.

David shares insights on how the platform works, the success stories already emerging, and what this means for the future of motorsport. Whether you're a gamer dreaming of track time or a motorsports fan curious about the industry's evolution, this episode is a must-listen.

Tune in to discover how Racing Prodigy is redefining who gets to race—and how they get there.

The world of NASCAR isn’t just about speed—it’s about strategy, stats, and now, smart betting. In this episode of The BeDifferential Podcast, we sit down with Derek Yoder, one of the leading voices in NASCAR betting analysis, to dive into the evolving landscape of wagering on motorsports. From understanding the odds to spotting hidden trends, Derek shares how betting is shaping the fan experience, driver narratives, and the future of NASCAR. Whether you’re a seasoned bettor or just curious about the numbers behind the race, this conversation will give you a whole new perspective on the sport.

Tune in for an inside look at the intersection of racing and risk—because sometimes, the biggest moves happen before the green flag drops.

In this episode of The BeDifferential Podcast, we sit down with Taylor Ferns, a race car driver making her mark in the world of motorsports. From becoming the winningest female driver in USAC history to balancing her career as an athlete and law student, Taylor shares her incredible journey, the challenges she’s overcome in a male-dominated industry, and how she’s paving the way for future generations. Tune in as we discuss her racing career, her passion for leadership, and her vision for the future of women in motorsports.

In this episode of The BeDifferential Podcast, we’re joined by Annie Rhule, a determined and talented racer working to break into the world of competitive car racing. Annie shares how her early experiences on the go-kart track shaped her skills, built her passion for motorsports, and set her on a path to pursue her dreams at the highest levels.

We explore her journey through high-pressure shootouts, where she’s had to prove her abilities in challenging and competitive environments, and how those experiences are preparing her for the transition to car racing. Annie also discusses the realities of breaking into the racing world, navigating a male-dominated industry, and her vision for a more inclusive future in motorsports.

Whether you’re a racing enthusiast or someone inspired by stories of grit and perseverance, Annie’s story will leave you motivated to chase your own dreams—no matter the obstacles.

Don’t forget to subscribe, rate, and share this episode—it helps us bring more inspiring stories to you!

Follow Annie on Instagram @annierhule_ to keep up with her career!

In this episode of the BeDifferential podcast, we sit down with the legendary Lyn St. James, a trailblazer in motorsport and a true inspiration for women in racing. From her groundbreaking career as an Indy car driver to her ongoing work empowering the next generation, Lyn shares in valuable insights from her life in the fast lane.

Tune in as we discuss her journey to becoming one of the most respective figures in motorsport, the challenges she faced as a woman in a male/dominated industry and the lesson she’s learned along the way. Whether you’re racing enthusiast, an aspiring driver, or simply someone looking for motivation to chase your dreams, this episode is packed with stories and advice you won’t want to miss.

Buckle up — it’s time to hit the fast lane with Lyn St. James!