Be Empactful

Thank you for joining us, the Host Bees, Shiva, and Vineet on this journey of building Empactful Organisations. 

Last week, we spoke about the 4 KYCs to build your business. 

This week we explore the 1st of the KYCs - Know your Company!

This episode of "Knowing your Company" asks you to look within the company, defining the foundational components - Vision, Mission & Values - and letting these drive the strategy, operations and transactions of your company.

Following the example of ocean-going vessels and how the different vessels have different capabilities and different objectives based on these capabilities;

We look at how "Seeing with your Heart (Vision) and Listening with your Mind (Mission)" can help you resolve multiple queries and make the right decisions to build your Empactful Organisation.

Finally, we explore the concept of how "Unique is your USP" and how companies can identify their company's differentiators through a 4-level filtration test. We urge our listeners to try this for themselves. 

First, they need to make a list of differentiators, and any other uniques aspects and strengths that they think make them stand out in the marketplace. 

Then they need to put each aspect or a related combination through the following 4 questions. As we pass each level, aspects that do not meet the criteria of the question/level are left out for the next level.

Level 1: Does this aspect deliver actual value or benefit to both your customers and your company.

Level 2: Is the aspect or feature rare to find or develop in the market – how easy or difficult would it be for a competitor to develop that aspect or feature within their company.

Level 3: Is this aspect, or the value delivered easy to imitate or replicate by the competition (as stated in level 1).

Level 4: Is your company able to fully use, develop and further grow this aspect or feature – do you have the right organization, structure, values, and policies that allow the company to fully use this aspect

Do share your experiences, thoughts, and feedback on Seeing with your Heart, and Listening with your mind and your Unique USP.

Connect with us at:

Shiva:

LinkedIn: http://linkedin.com/in/shivakumarvs

All Social Links: https://linktr.ee/ShivakumarValadi

Vineet:

LinkedIn: http://linkedin.com/in/vineetngupta

All Social Links: https://linktr.ee/vineatrepeat

The business environment today, more than ever before, needs empactful organizations bringing growth to the people around them, responsible to the planet and environment while being profitable in their own business.

We begin the journey of becoming Empactful organizations through the 4KYC to build your BS method. This method includes four components or the C's which are as below:

1. Know your Company - The essence of Vision, Mission, and Values which are the driving force of the organization.

2. Know your Customer - Focus on selecting the right customer categories to target, build customer intimacy, followed by targeted outreach.

3. Know your Competition - View your competition for possible alliances to build complementary or supplementary competitive advantage.

4. Know your Community - Use partnerships and alliances to extend your organization beyond its physical boundaries.

We also follow the journey of Beevis and his brother bees in building Beehive X the best beehive making the sweetest nectar and how the 4KYC to build your BS applies to them

This sets the stage for future episodes where we explore each C in detail and how it contributes to building your Business or Brand Strategy

Join us, Shiva and Vineet, your host Bees in this journey to build Empactful organizations.

Share your Beehive X story and how you are planning to build your Empactful organization.

Connect with us at:

Shiva:

LinkedIn: http://linkedin.com/in/shivakumarvs

All Social Links: https://linktr.ee/ShivakumarValadi

Vineet:

LinkedIn: http://linkedin.com/in/vineetngupta

All Social Links: https://linktr.ee/vineatrepeat

Every long journey starts with a single step. The step does not need to be a big one – just a step in the right direction.

The Be Empactful journey starts with a first step – introducing ourselves, our experiences and what we have learned on the way.

The episode introduces Beevis the bee, who inspires us with his everyday action to be more empactful – small routine everyday activities that result in feeding, clothing and even the actual survival of many species.

We also look at, from a high level, of how we, as people and companies can “Be Empactful”, which is detailed out in the episodes that follow.

Our speakers, hosts and Buzzy BeEs meet at 91springboard (https://www.91springboard.com/) and this is the outcome:

Shivakumar Valadi (a.k.a Shiva) is a Marketing Strategy consultant with over 23 years of mismatched experience in IT, Manufacturing and Services industries. He is inspired by everything around him and looks to gain from every experience. He is working with start-ups, small and medium entrepreneurs helping them craft effective brand and marketing strategies.

Fun Fact: His full name is highly Search Engine Optimised and 99.99% search results directly relate to him.

Shiva can be reached at:

LinkedIn: http://linkedin.com/in/shivakumarvs

All Social Links: https://linktr.ee/ShivakumarValadi

Vineet Nandan Gupta (a.k.a Vineet) is a Growth Consultant with over 12 years of guiding start-ups, co-working spaces and SMEs to scale their business through Community Building. He loves to soar high in the sky and run long distances which gives him  the drive and perseverance to create and grow communities that help successfully engage with markets.

Fun Fact: He has the tendency to be all over the place and yet figure his way out. 

Vineet can be reached at:

LinkedIn: http://linkedin.com/in/vineetngupta

All Social Links: https://linktr.ee/vineatrepeat

The Be Empactful journey aims to create Impacts with Empathy, in turn creating sustainable growth for all.

We are on a journey of building Empactful Businesses, where you create the right impacts with empathy, creating sustainable growth for all. We are on a mission to help businesses build strong brands that contribute actively to their own growth while empowering all others around them. So join us, as we kickstart our new journey, where we share our experiences, and what inspired us, and what it means to BE EMPACTFUL!!

An Engineer by education and a Marketeer by Passion, he brings together over 2 decades of mismatched experiences to the one place that makes sense - Building Marketing Strategies. He loves to travel, click interesting photographs, meet people, and seeks to learn something new every day. 

Connect with Shiva on LinkedIn: http://linkedin.com/in/shivakumarvs

“Interested in something of Everything” is what built the curiosity that led to a role as a Community Builder and there’s no looking back. Having worked with multiple companies in different geographies across various industries in a variety of functions brings in diversity and versatility. This imagination is fuelled from Flying to running Marathons to Traveling and getting inspired perpetually.

Connect with Vineet on LinkedIn: http://linkedin.com/in/vineetngupta

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