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I’ve spent a lot of time at the beach lately.
Walking along the water, watching the waves, thinking about freedom and liberty and what those words really mean to me.
There’s so much happening in the world right now that’s brought up some pretty big emotions. And I’ve found myself needing to get away from the noise and remember what I believe in.
I’ve also been working on Chapter 4 of my book, Be Financially Certain, which comes out in February 2027. There’s a section called The Power Distortion that feels especially relevant right now.
I’ve been thinking about how we react when we see money and power being misused.
The greed. The control. The hoarding of wealth. The way some people seem to lose sight of their humanity when they have so much of it.
I find it deeply disturbing.
And it got me wondering whether some of us have become so uncomfortable with what we’ve seen people do with power that we’ve become uncomfortable having it ourselves.
I know I’ve had to examine that in my own life.
As women, many of us grew up learning that being good meant being generous, humble, accommodating. Make sure you don’t ask for too much, or be demanding. Don’t make everything about you…YOU SHOULD JUST BE GRATEFUL.
And those lessons can follow us right into our relationship with money.
We can become so determined not to be greedy that we hesitate to accumulate wealth. So concerned about being selfish that we feel guilty wanting more for ourselves. So uncomfortable with power that we hand over decisions we are perfectly capable of making.
That’s the part I’ve been sitting with.
Because I don’t believe having financial power makes us greedy. And I certainly don’t believe we have to become like the people whose behaviour troubles us.
In fact, I wonder what might happen if more of us became comfortable holding money and power while staying deeply connected to our values. I’d love to live in that world. You?
Be Financially Certain™ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
We’re entering a remarkable time when enormous amounts of wealth are moving into women’s hands. And I think this is a conversation worth having before we find ourselves responsible for more than we ever imagined.
I went to the beach thinking about freedom and liberty in the world around me. I came home thinking about how much freedom we allow ourselves in our own lives.
And whether, somewhere along the way, we’ve confused staying small with being good.
I’m curious what you think.
Have you ever felt uncomfortable wanting more money or more financial power because of what you’ve seen other people do with it?
#BeFinanciallyCertain #WomenAndMoney #MoneyAndPower #WomenOver50 #MidlifeWomen
This is for educational purposes only.
Hey sister,
There’s something rather strange about the way we think about being responsible with money.
We spend years saving for the future, making sensible decisions, and doing our best to prepare for whatever life might throw at us.
But how often do we stop and ask whether the future we’re saving for is still the one we want?
I’ve been thinking about that a lot lately, especially with everything happening in the world.
When the news is unsettling and the future feels unpredictable, it can seem almost frivolous to think about wanting more from our own lives. More freedom, more joy, more time doing things that make us feel alive.
Surely we should just be sensible and wait until things calm down?
Well, we could be waiting a very long time.
Years ago, I had an experience swimming with wild dolphins that completely changed what I wanted from my life. On the plane home, I realised that if I was serious about those new aspirations, I’d better figure out how to fund them.
That decision changed the direction of my life.
What I didn’t know then was that five years later, life would change everything for me again. Only that time, I wouldn’t have chosen it.
In this week’s episode of Be Financially Certain, I’m talking about why wanting a different life isn’t indulgent, even when the world feels upside down, and a simple exercise that helped me turn a new aspiration into something I could actually work toward.
I’m also sharing some exciting news about my new book, Be Financially Certain: A New Approach for Women Tired of the Old Money Rules, coming February 9, 2027.
Because perhaps the most important question isn’t whether you’ve saved enough.
It’s whether you’re still saving for a life you want to live.
Listen to this week’s episode, and tell me: Has your idea of a wonderful life changed over the years?
Be Financially Certain™ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Be Financially Certain provides education and coaching to help women build financial confidence and make empowered decisions. This content is for educational purposes only and is not individualized financial, investment, legal, or tax advice.
Are You Making Your Money Decisions—or Waiting for Permission?
Have you ever had a good instinct about a decision, only to talk yourself out of it because someone else seemed to know better?
Years ago, I lost a multimillion-dollar business deal, cried my way through Friday traffic on the 405, and had a rather unexpected revelation involving a cheetah. Yes, a cheetah.
In this episode, we're talking about why accomplished women sometimes second-guess themselves when money enters the picture, the difference between getting good advice and handing over your decisions, and why your instincts deserve a seat at the table right alongside the numbers.
Because being financially responsible shouldn't mean putting your own judgment aside.
Here's the question I'd love you to consider: Are you gathering information to make your decision, or gathering opinions until somebody gives you permission?
To your freedom,
Julie
Most women aren’t kept small by lack of skill or opportunity.
They’re kept small by scarcity traps — invisible patterns that whisper “you’ll never have enough,” “you can’t be trusted with money,” or “you have to prove your worth through exhaustion.”
In this episode, I expose the three biggest scarcity traps draining women’s income — and share the inner shifts and practical actions you can take to break free.
💸 Shift from “never enough” to sufficiency 💸 Build self-trust by taking small, bold money actions💸 Stop proving and start prospering through focus, not burnout
When you pair the inner rewiring with outer action, real financial freedom becomes possible.
You were never meant to stay trapped in scarcity. This is your moment to step into prosperity.
Connect with Julie Steelman:
Website: https://www.juliesteelman.com
Instagram: https://www.instagram.com/juliesteelman
Facebook: https://www.facebook.com/julie.steelman
The feminization of money is already here, and this is your moment to claim it.
We’re in the middle of a historic shift: the feminization of money. Over the next 20 years, $68 trillion will change hands, and women are at the center of this transfer. By 2030, we’re projected to have influence over $30 trillion in assets in the U.S. alone.
But here’s the truth — this shift isn’t just about women having more money. It’s about changing how money is experienced, expressed, and circulated.
In this episode of The Prosperous Feminine, I share how you can prepare yourself for this transformation — not by hustling harder, but by making soulful, liberating choices around money.
💸 Define what freedom looks like for you before chasing arbitrary numbers.💸 Track your flow — both income and outgo — to build trust and confidence.💸 Build clean agreements that honor both sides, rooted in transparency.💸 Practice receiving without apology or guilt.💸 Release scarcity traps that silence your worth.
By the end, you’ll see that you don’t need to be a millionaire to step into this awakening.
Connect with Julie Steelman:
Website: https://www.juliesteelman.com
Instagram: https://www.instagram.com/juliesteelman
Facebook: https://www.facebook.com/julie.steelman
Do you want to get your complete Six-Figure business plan, including your branded coaching framework that will get you clients quickly, in the next 60 days? Just reply and let’s talk.
This is for you if you’ve had enough waiting around, trying to get it all just right, and sitting in a zoom square with no income in your account. If you are ready to commit to getting your signature system and business setup so you can execute faster, clearer and get clients quickly.
I’ve been behind the scenes developing an entire six-figure business builder process I can help you implement, including exactly how to get discovery sessions and make sales. The investment is peanuts compared to what you can make if you implement. But you have to stop being a student and want to start being a well paid leader. Message me on any platform, JulieSteelman.
#feminineprosperity #feminizationofmoney #entrepreneurshipover50 #financialliberation #prosperousfeminine #wealthtransfer #womenandwealth #scarcitytostrength
Never again trade your freedom for survival.
For entrepreneurial women over 50, this means breaking free from the outdated model of hustling endlessly and instead establishing money systems that generate safety, flow, and self-trust.
In this episode, you’ll learn:
▶︎ The key difference between a fiduciary and a stockbroker (and why it matters)
▶︎ How to automate monthly investments that grow steadily over time
▶︎ Why building lifetime income streams protects your freedom
▶︎ The power of a “Freedom Fund” that supports your passions—not just emergencies
▶︎ The psycho-spiritual shift that turns money into self-liberation
See money strategies as acts of sovereignty, not just numbers
Dive into this episode and you’ll know how to design rhythms of money that keep flowing so you’re always supported.
Connect with Julie Steelman:
Website: https://www.juliesteelman.com
Instagram: https://www.instagram.com/juliesteelman
Facebook: https://www.facebook.com/julie.steelman
In this episode of The Prosperous Feminine, Julie Steelman explores the reality of debt and the shame that often accompanies it. For entrepreneurial women over 50, this means reclaiming your financial self-trust and learning new ways to get free from the cycle of debt.
You’ll discover: ✨ Why debt doesn’t define your worth ✨ How to shift from shame into self-compassion ✨ Practical strategies for negotiating interest rates and using 0% transfers ✨ The deeper roots of indebtedness that keep women stuck ✨ How to set monthly money goals that include debt payoff
Takeaways (Highlights):
* Debt is not failure—it’s part of a journey of growth and investment.
* The most important step is rebuilding self-trust, not obsessing over interest rates.
* Silence erodes self-trust; speaking about debt restores empowerment.
* Negotiating with credit card companies and using balance transfers can save thousands.
* Money loves intention—set goals that include debt repayment alongside income goals.
By the end, you’ll know how to begin releasing shame, rebuild trust in yourself, and create a new chapter of prosperity.
Connect with Julie Steelman:
Website: https://www.juliesteelman.com
Instagram: https://www.instagram.com/juliesteelman
Facebook: https://www.facebook.com/julie.steelman
Somewhere in your mind there’s a question that gets louder at night. Will the money last as long as I do?
If that’s been sitting with you, you’re not alone. Many of us women over 50 carry some version of it, often quietly, often while the rest of our life looks fine from the outside.
The first time I booked a trip I’d dreamed about for years, I sat on my porch staring at the ocean, unable to move, wondering if I had just cost myself my future.
Here’s what I’ve learned about this fear. It rarely comes from one number. It comes from not knowing what the number is for. When you can’t see what you need, what you have and what you’re afraid of blur into one big worry.
So the first move isn’t to decide anything. It’s to separate two things:
What you know. The amounts you can see, the income you can count on, the expenses you actually pay.
What you’re imagining. The worst case, the “what if,” the future you haven’t checked against any facts.
Write both down, on separate lines, for ten minutes. You’ll be surprised how often the imagined column is bigger than the known one.
Then ask one question: What would I need to see to feel steady about this, for the next year?
That question isn’t a plan. It’s a way to turn a vague fear into something you can look at. The answer might be a single statement, or a meeting with a qualified professional, or simply permission to wait another month before deciding anything.
Fear about money often gets more bearable once it has edges. You don’t have to solve the whole thing today.
This is education and personal reflection, not financial, legal, or tax advice. I’m not a financial planner, accountant, broker, attorney, or investment adviser. For decisions about your money, talk with a qualified, fiduciary professional.
Connect with Julie Steelman:
* Website: https://www.juliesteelman.com
* Instagram: https://www.instagram.com/juliesteelman
* Facebook: https://www.facebook.com/julie.steelman
In this milestone episode of The Prosperous Feminine, Julie Steelman goes bold and unapologetic as she shatters the 3 biggest patriarchal money myths that have quietly run our financial lives for generations.
For entrepreneurial women over 50, these myths can keep you trapped in scarcity, fear of outliving your savings, and endless hustle. It’s time to rewrite them.
You’ll discover: ✨ Why security doesn’t come from a savings account ✨ Why money is not “a man’s game” — and how feminine values change everything ✨ How to release the hustle myth and prosper from alignment instead
By the end, you’ll know the new truths that create feminine financial liberation — and why your wealth is a key to changing the world.
Takeaways (Highlights):
* Security doesn’t come from saving enough — it comes from knowing you can always generate money.
* Money is not a man’s game — the feminine brings intuition, values, and vision to money.
* Working harder is not the path to wealth — alignment and authenticity are.
* Feminine financial awakening is essential to rewrite inherited money scripts.
* Liberation means choosing prosperity without self-betrayal.
Connect with Julie Steelman:
Website: https://www.juliesteelman.com
Instagram: https://www.instagram.com/juliesteelman
Facebook: https://www.facebook.com/julie.steelman
Julie Steelman returns to The Prosperous Feminine after a summer hiatus with a powerful episode on AI. She shares why women over 50 must not retreat in the face of rapid technological change — and how to use AI as “authentic intelligence” to amplify earning power, save time, and meet the moment with confidence.
You’ll discover:
* Why resisting AI keeps women small
* How to transform “artificial” into authentic intelligence
* 3 practical secrets for using AI as a partner in business
Takeaways:
* AI is not a threat but a tool
* How to shift from fear to partnership with AI
* 3 secrets to making AI your ally
* Why women must not retreat into old patterns of playing small
* How authentic intelligence amplifies earning power
This isn’t about losing power — it’s about reclaiming it.
Connect with Julie Steelman:
Website: https://www.juliesteelman.com
Instagram: https://www.instagram.com/juliesteelman
Facebook: https://www.facebook.com/julie.steelman
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