If you're trying to grow a video production business, land better clients, or trust yourself more, this is the principle everything rests on.

Be impeccable with your word.

It sounds simple, but most people slip. They make casual promises. They overcommit. They speak vaguely. And it quietly erodes trust. With others and with themselves.

In this episode, I unpack what it really means to keep your word. To speak clearly. To follow through. And how this one habit can separate the top 20% from other production company owners.

If you want a reputation that opens doors and earns respect, this is where it begins.