If you’ve ever felt stuck in your video business, wondering what separates top producers from the rest, this episode is for you.

In Part 2 of this series, we’re diving into 10 more powerful habits that can transform your approach to business, creativity, and success. These aren’t just theories—they’re the patterns I’ve observed in the most successful video business owners and the ones I lean on when I’m at my best.

You’ll learn:

🎯 The mindset shift that helps video producers break through plateaus.💡 Why some business owners thrive while others stay stuck in frustration.🚀 Practical habits you can adopt today to build momentum and consistency.

Which of these habits do you already practice? Which ones do you need to develop? And which challenge your current way of thinking?

🎧 Listen now and take the next step toward running a more successful video production business.

Hit subscribe so you don’t miss future episodes, and if you want help refining your business strategy, visit ryanspanger.com/coaching

In today’s episode, we break down 10 foundational habits that separate consistently successful video producers from the rest. If you’re ready to stop relying on chance and start building a business that thrives on smart, consistent habits, let’s get into it.

🚀 Inside this episode:👉 The secret to driving your own leads—and why it’s a game changer
👉 How daily actions, even the small ones, can compound to create big wins
👉 The importance of a service mentality in today’s competitive market
👉 Balancing creativity with commercial strategy to keep your business profitable
👉 Actionable insights to help you evolve your approach and scale your success

📌 Resources & Links
For more insights and behind-the-scenes tips, visit my website.

🎧 Enjoyed this episode?
Leave a review, subscribe, and share it with a fellow video producer who’s ready to take their business to the next level!

A lot of video producers think getting more leads is the key to growing their business. But if you’re not converting those leads into clients—or maximizing the value of your projects—you might be spinning your wheels without seeing real profit growth.

In this episode, we break down The Profit Formula, a powerful framework used by top business coaches like Brad Sugars and Jay Abraham. You’ll learn how small improvements in key areas can have a compounding impact on your revenue and profitability.

🔹 By the end of this episode, you’ll know how to:

✅ Generate more leads—without relying only on word-of-mouth

✅ Convert those leads into higher-paying clients

✅ Focus on repeat business instead of constantly chasing new work

✅ Increase your average project value (without pricing yourself out of the market)

✅ And—most importantly—keep more of what you earn

If you’re ready to stop spinning your wheels and start making real progress, let’s get into it.

🚀 Inside this episode:

👉 The growth levers in your business: Leads, Conversion Rate, Transactions, Average Sale, and Margins

👉 How small, strategic changes in each area compound to drive real profit growth

👉 Practical steps to attract, convert, and retain better clients

👉 Common mistakes video producers make—and how to fix them

📌 Resources & Links

See the Profit Formula in action + get notes from this episode: https://www.ryanspanger.com/blog/the-profit-formula-for-video-production-businesses

Apply for coaching to grow your video business: RyanSpanger.com/coaching

🎧 Enjoyed this episode?

Leave a review, subscribe, and share it with a fellow video producer!

Whether you realise it or not, you're always being coached—by someone else or by yourself. Coaching is the key to unlocking higher performance, overcoming blind spots, and pushing beyond your limits. But what if you don’t have a coach? How do you guide yourself to success, stay accountable, and consistently improve?

In this episode of The Business of Video Production Podcast, we break down the art of self-coaching. You’ll learn:

✔ How to remove negative judgment and build a strong inner dialogue

✔ How to tap into ambition, motivation, and even "dark side" energy to push forward

✔ The difference between setting goals vs. making non-negotiable commitments

✔ How to implement relentlessly and reflect like a seasoned coach

Whether you’re navigating your business alone or looking to strengthen your self-discipline, this episode will give you the tools to lead yourself to success.

🎯 Your challenge: By the end of this episode, set one clear, non-negotiable goal for this week.

If you’re interested in how I help video production business owners grow and scale, visitryanspanger.com

Pricing is one of the biggest challenges for video production business owners. How do you know what to charge? Should you raise your rates? What’s the ‘going rate’ for a video? In this episode of The Business of Video Production Podcast, I break down the right way—and the wrong way—to approach pricing.

Many video producers rely on social media forums or blanket advice from ‘experts’ to determine their rates, but this approach is flawed. Instead, pricing should be based on value—both tangible and intangible. I share insights on how to increase the value you provide to clients, differentiate yourself from competitors, and strategically position your business in the market.

If you’ve ever wondered how to confidently raise your rates and get paid what you’re worth, this episode is for you.

What You’ll Learn:

Mentioned in This Episode:

Work With Me:

Enjoying the Podcast?

Let’s Connect:

If you're not a natural salesperson, if you dislike high-pressure sales tactics, and if the idea of "closing the deal" makes you uncomfortable, this episode is for you.

In this episode of The Business of Video Production Podcast, I break down how videographers and video producers can sell authentically—without tricks, hacks, or pushy techniques. I share my journey from struggling with sales to developing a natural, effective approach that feels right. You'll learn:

If you’ve ever felt like sales isn’t your strength, this episode will help you build confidence and sell in a way that’s true to you.

🎧 Listen now and learn how to win more clients—your way.

Visit my website: https://www.ryanspanger.com/blog/sales-for-video-producers

One of the biggest missed opportunities for video production business owners? Branding.

Many production companies underestimate its power, assume it doesn’t apply to them, or lack the time and resources to do it right. But when you do invest in building a strong brand, everything changes:
✅ You connect with the right prospects effortlessly
✅ You differentiate yourself from competitors
✅ You build authority and command higher rates

In this episode, I break down:
🔹 Why branding isn’t just for big companies like Apple & Nike (and how it applies to you)
🔹 The difference between tangible and intangible value—and why both matter
🔹 How prospects subconsciously judge your brand within seconds (just like choosing a café for coffee)
🔹 Practical steps to refine and enhance your brand so you stand out

Most video production companies aren’t doing this well—this is your chance to gain a competitive advantage.

🎯 ACTION STEP: What’s one thing you can do this week to elevate your brand?

🔗 Interested in taking your video production business to the next level? Visit ryanspanger.com for coaching and resources.

📢 If you found this episode valuable, share it with a fellow video producer and leave a review!

#VideoProduction #Branding #CreativeBusiness #Filmmaking #BusinessGrowth

In this powerful episode of The Business of Video Production podcast, I dive into the critical topic of ambition — a driving force often misunderstood and undervalued in creative industries.

Ambition isn't just about seeking status or wealth. It's the healthy drive to master your craft, achieve your goals, and push your business further. Yet, many creative business owners struggle with self-doubt, often shaped by childhood messages or societal expectations that equate ambition with greed or arrogance.

I share personal stories and insights from my coaching practice to help you explore your own relationship with ambition. You'll learn how to:

Identify and overcome limiting beliefs around ambition.

Reconnect with the healthy, natural drive that fuels success.

Shift your mindset to unlock greater potential in your video production business.

If you've ever felt like you're holding yourself back or unsure about aiming higher, this episode will give you the clarity and motivation you need to embrace your ambition fully.

🔗 Interested in growing your video production business? Visit ryanspanger.com for coaching resources and personalised support.

Today, we’re shaking things up with a live coaching call. I’ll work with a young entrepreneur preparing to launch his video production company in 2025. He’s facing some critical decisions about how to get started, and I’ll be guiding him to clarify his vision, set clear goals, and map out the essential steps to build a strong foundation for his business.

No matter where you are in your video production journey—whether you’re just starting out or already established—I’m confident you’ll find valuable insights in this conversation. As you listen, consider whether there are areas in your business that could benefit from a clearer strategy or stronger foundations. The lessons we cover today are relevant for businesses at all stages of growth, on this episode of the Business of Video Production Podcast.

This episode of the podcast is going out on the final day of 2024. So, you may be listening to it on the 31st of December. Or early in 2025. Now’s the time to reflect on what you want 2025 to look like for you. What do you want to do with it? How would you like it to play out? Who do you want to be in 2025?

I go through this process every year at around this time. And I find it a very grounding and affirming thing. So, let me share my process with you. And invite you to do something similar on this episode of the Business of Video Production podcast.