This is one of those questions that sparks endless debate in video production circles.
Should you give clients their raw footage?

In this Short Cuts episode, I share how my thinking has changed over the years. From the early days of feeling protective about footage to running a more open, client-centred business that builds trust and long-term partnerships.

You’ll hear a story about a car company job that taught me a valuable lesson, and how a simple mindset shift can change the way you handle these requests.

If you’ve ever hesitated to hand over files or wondered how to set clear boundaries without damaging relationships, this one’s worth a listen.

Most video producers know they should be posting more on LinkedIn. They’ve got great work, smart ideas, and interesting stories from the field, but for some reason, they hold back. Maybe it feels awkward. Maybe they don’t know what to say. Or maybe they’ve posted before and nothing happened.

In this episode of The Business of Video Production Podcast, Ryan Spanger breaks down how to build a content strategy for LinkedIn that feels natural, human, and effective.

He shares five simple types of posts that video producers can rotate through, and explains how to make each one engaging and real. You’ll learn how to stay top-of-mind with clients, build authority, and show up consistently without overthinking it.

Ryan also talks about how to think about LinkedIn as part of your business infrastructure, why your personal page matters more than your company page, and how the rise of AI has made authentic human voice more valuable than ever.

If you’ve been overthinking what to post, or worrying about sounding “salesy” or fake, this episode will help you find your rhythm.

You’ll learn how to:

• Post with confidence, without over-polishing

• Build awareness instead of chasing likes

• Use the “five content buckets” to create variety

• Stay consistent so clients remember you when it matters

To see examples of Ryan’s behind-the-scenes content or learn more about his coaching for video production business owners, visit ryanspanger.com/coaching. Or connect on LinkedIn.

Sony added a feature called the “Big 6” to their cinema cameras. Six key settings you use all the time, all on one screen.

It got me thinking about what my own version of that would look like in business.

In this episode, I walk through the six daily non-negotiables that keep Dream Engine running smoothly.
The small habits that, done consistently, make the biggest difference.

We talk about process versus outcome, how to stay in control of what really matters, and why results always follow when you focus on the right things.

Listen now and start designing your own Big 6. The daily habits that will keep your video business healthy and moving forward.

In this episode of The Business of Video Production Podcast, Ryan shares how he learned to sell video production services in a natural, authentic way that actually feels good.

He explains how selling isn’t about persuasion or pressure. It’s about listening and responding. Through stories, examples, and real coaching experiences, you’ll learn how to:

• Lead client conversations with confidence and empathy

• Use curiosity to uncover opportunities hiding in plain sight

• Reframe sales calls as diagnostic conversations: “diagnose and prescribe”

• Build trust and influence by listening reflectively

• Create a framework for authentic, repeatable sales conversations

Ryan also shares insights from two decades of experience running⁠ Dream Engine⁠ and coaching other video business owners on how to sell without feeling salesy.

By the end, you’ll have a clearer idea of how to make sales conversations calm, confident, and effective without ever needing to fake it.

Listen now to learn how to sell video production by understanding your clients better than anyone else.

Learn more about Ryan’s coaching for video business owners at ⁠ryanspanger.com/coaching⁠.

On this week's Shortcuts episode, I want to talk about something that comes up all the time when I’m coaching video business owners: the sales rollercoaster.

You know how it goes. You’re busy with production, buried in edits, and weeks go by without doing any sales. Then things go quiet, and suddenly you’re scrambling again.

In this episode, I’ll share a simple way to get off that rollercoaster. It’s not about motivation or big plans. It’s about rhythm. One small, repeatable habit that builds momentum over time.

If you’ve ever struggled to stay consistent with sales, this one’s for you.

Ambitious to scale your video production business? Click here

Connect with Ryan on LinkedIn

Should you sell your video services as packages, or create customised proposals for every client?

In this episode, Ryan Spanger breaks down the pros and cons of both approaches. You’ll learn when packages make sense, when they can actually hold you back, and how customised proposals can help you position yourself as a trusted expert rather than just another vendor.

Ryan also shares how he uses both models in his own production company, and how to find the balance between simplicity and strategy.

If you’ve ever wondered how to make your sales process more effective, easier for clients, and better aligned with the kind of business you want to build, this episode will give you plenty to think about.

Learn more about Ryan’s coaching for video business owners at ryanspanger.com/coaching

A clip from Chris Do sparked a discussion inside my mastermind group.
His advice: “Never justify. Never ever.”
It’s bold, but is it the right move?
In this episode, I dig into where this idea helps and where it can hurt.
Especially if clients keep asking you to explain your pricing.

https://www.ryanspanger.com/video-business-mastermind

A listener asked me a question that many video production business owners have quietly wondered about.
Is it really possible to build a $500K-a-year business?

In this episode, I share my honest take on what it takes to reach that level, what holds people back, and what actually matters more than turnover.

We’ll look at why profit is the real measure of success, what happens when you rely too much on word of mouth, and why building a predictable lead system is essential if you want to grow.

I’ll also share what I’ve seen with clients who were already turning over strong numbers but still felt stuck, and what helped them finally break through.

If you’ve ever wondered how far you can take your business and what it would take to get there, this episode is for you.

Find out more at ryanspanger.com.

We’re in the final stretch of the year. The championship quarter.

In sport, this is when the game is won or lost. In business, it’s the window that decides how you finish, and how you start next year.

In this episode, I’ll share why Q4 is your chance to finish stronger than you started, avoid the wrong kind of regret, and set yourself up to win in 2026.

The year’s almost over. The window is open now. Use it. And if you’d like to do this with guidance and support, join me.

A lot of video production business owners tell me they’re working harder than ever, yet not always moving forward the way they want.

Over the years, I’ve noticed a set of patterns that often seem to hold people back. I’ve seen them in my own work, in colleagues, and in the clients I coach.

In this episode of The Business of Video Production Podcast, I’ll share what these patterns are, what they look like, and why they matter. See if they sound familiar, and more importantly, think about what might change for you if you could get on top of them.

And if you’re serious about taking your video business further, check out my coaching at ryanspanger.com. It’s where we go deeper into these ideas and put them into action.