Feast or famine is one of the most common cycles experienced by video production business owners. You get busy, marketing stops, the project ends, and suddenly there’s nothing else in the pipeline.

But is a lack of time really what causes this pattern?

In this episode of The Business of Video Production Podcast, I explore why sales and marketing often stop as soon as work arrives, how panic-driven marketing keeps you trapped in the cycle, and the difference between running a hunter-style and farmer-style business.

You’ll learn how to build your sales and marketing muscle through small, consistent habits that can lead to a more reliable pipeline and less uncertainty in your business.

Learn more about how I help video business owners

How do you decide what to work on in your video production business?

Do you have a system for identifying which areas need attention? Do you go on instinct? Or do you get so caught up in writing quotes, preparing for shoots, filming and editing that working on the business keeps getting pushed aside?

In this early episode of the podcast, I share a framework that helped me step back and see all the moving parts of my production company.

It gives you a bird’s-eye view of the business, makes it easier to see where the gaps are and breaks the work into smaller, more manageable areas.

So let’s take a step back from the day-to-day and look at the big picture.

Download the framework at ryanspanger.com/framework.

One of the easiest ways to generate more work in your video production business isn’t by finding new clients. It’s by reconnecting with the people who already know you, trust you, and have hired you before.

In this episode, I explore why so many great client relationships quietly fade away, not because anything went wrong, but because everyone gets busy. I share practical ways to reconnect that feel genuine rather than salesy, along with simple systems you can use to make staying in touch a consistent part of your business.

You’ll learn:

• Why past clients are often your best source of future work

• How to reconnect without feeling awkward or pushy

• Simple ways to stay top of mind all year round

• The difference between nurturing relationships and selling

• Why a simple spreadsheet can sometimes outperform a CRM

• The outreach framework I teach inside my coaching program

If you’re looking for a practical way to generate more work without constantly chasing new leads, this episode will give you a simple strategy you can start using straight away.

Video business coaching

Running a successful video production business isn’t just about strategy, marketing and sales. Much of it comes down to mindset.

In this episode, I explore the psychological side of running a business and share some of the personal philosophies that have shaped the way I’ve approached work and life over the past 20 years.

These are the ideas I come back to when things get difficult, the principles that help me stay focused, and the framework I’ve developed for navigating the ups and downs of business. My hope is that this episode encourages you to think about your own approach and the mindset that’s guiding the decisions you make every day.

If you’re looking to build a stronger, more resilient video production business, I think you’ll find this conversation valuable.

If you'd like to learn more about me, check out ⁠my website

Have you ever felt like your business has stopped moving forward? You’re still working. You’re still getting projects. But the growth, excitement and momentum that used to be there feels harder to find.

In this episode, I sit down with one of my coaching clients to talk about what happened when he found himself in exactly that position.

After years of running a successful video production business, he felt stuck. The business wasn’t going backwards, but it wasn’t really moving forwards either.

We talk about burnout, rebuilding confidence, finding a clearer direction, attracting better projects and creating momentum again.

Most importantly, we explore what it takes to move from feeling like your best years are behind you to believing that your biggest opportunities may still be ahead.

If you’ve been feeling a bit stuck in your business lately, I think you’ll relate to this conversation.

What if one of your best clients left tomorrow?

It’s a question that has kept many business owners awake at night, including me.

This is Part 3 of my three-part series on How to Get More Leads and Clients. In the first two episodes, we looked at acquisition and leverage. Today, we’re talking about retention: the often-overlooked skill of building client relationships that last.

I share the mindset shift that helped me stop worrying about whether clients would leave, why some clients stay for years while others disappear after a single project, and the practical things you can do to create an experience that keeps people coming back.

We’ll also explore why retention starts long before a project is finished, how trust is built over time, and why some of the most valuable clients in your business may not be the ones you’d expect.

For me, retention has been one of the biggest drivers of growth in my business. Some of our most valuable client relationships have lasted for many years and generated hundreds of thousands of dollars in work. In this episode, I share some of the lessons I’ve learned from building those relationships and what you can do to build more of them in your own business.

This is part two of my three-part series, How to Get More Leads and Clients. In part one, we focused on lead generation. In this episode, we're moving to the next stage of the process: leverage.

Most video production business owners think the value of a project ends when the invoice gets paid. The job gets delivered, the client is happy, and everyone moves on to the next thing. But there's an important step that video production company owners often neglect.

In this episode, I share one of the biggest lessons I've learned in more than 20 years of running a production company, and why the value of a project is often much greater than most people realise.

There's a good chance you're sitting on opportunities, proof, and assets that could be helping you win more work, and you're not fully using them. That's what we're exploring in this episode.

Learn more about coaching for video production business owners:

https://www.ryanspanger.com/coaching

Have you ever found yourself repeatedly checking your inbox, hoping a client will get back to you?

Or staring at a quote you’ve sent, knowing that if this one project goes ahead, you’ll be fine for another month?

Most video production business owners know what it’s like to have too much riding on a handful of opportunities.

In this episode, I unpack the framework I’ve used over the past 20 years to create a more reliable flow of leads and clients for my own production company.

We’ll look at why so many businesses get stuck bouncing between referrals, networking, social media, SEO, cold outreach, and the latest marketing trend, without ever building a system they can rely on.

I’ll walk you through the first stage of the framework: Acquisition.

You’ll learn where leads actually come from, how to choose a lead generation strategy that suits you, and why becoming excellent at one channel is often far more effective than spreading yourself across five.

The goal isn’t to guarantee a constant stream of work. It’s to move away from relying on luck, random marketing activities, and the occasional referral, and towards a system that gives you more control over your pipeline, more confidence in your sales conversations, and less uncertainty about where the next project is coming from.

This is Part 1 of a new series on getting more leads and clients for your video production company.

In the coming episodes, we’ll explore Leverage and Retention, and how these three pieces work together to help you build stronger client relationships and a more predictable business.

And if you’d like support putting this into practice, this is exactly the kind of work I do with my coaching clients. You can find out more at ryanspanger.com/coaching.

What actually creates momentum in a video production business?

Why do some people take coaching, ideas, and strategies and genuinely run with them… while others stay stuck in the same patterns for years?

On this episode, I continue my conversation with coaching client Nic Mongillo from Toronto, Canada.

Last week we spoke about the practical side of growing a video business: systems, team, structure, leadership, and moving beyond being a solo operator.

This week we go deeper into the mindset and behavioural side of growth.

We unpack some of the qualities that have helped Nic build momentum over the past year, including:

• Being genuinely coachable

• Taking feedback without defensiveness

• Staying consistent even when motivation drops

• Learning to handle discomfort and uncertainty

• Embracing repetition and the long game

• Taking ideas and adapting them into your own style

• Building self-trust through action

• Moving from consuming information to implementing it

One of the things I respect most about Nic is that he didn’t try to copy me or become a clone of my approach. He used the coaching and frameworks as a foundation, then built his own way of communicating, selling, leading, and running his business.

This episode is really about the gap between knowing and doing. And how growth often comes from repeatedly leaning into situations that feel uncomfortable until they eventually become normal.

If you’re trying to grow your production company, improve your sales process, become more disciplined, or simply develop more resilience as a business owner, I think there’s a lot in this conversation that will resonate.

And if you’d like help building a more focused, profitable, and sustainable video business, you can⁠ learn more about my coaching program⁠.

What does it take to go from being a one-person operator to running a business with good systems and a team?

On this episode, we welcome back one of my coaching clients, Nic Mongillo, from Toronto, Canada.

Nic first appeared on the podcast back on episode 58. We recorded that episode together 9 months ago. And I called it “How to go Pro with your video business.” And if you haven't listened to it, I really recommend checking it out.

This is the next part of the journey. I’ve been coaching Nic for a year and a half now. And I can’t wait for him to share the transformation his business has experienced since the last episode.

There’s so much that I think you’ll be able to pick up from what he shares and apply it to your own business.

If you'd like to learn more about me, check out my website