Pat Flynn, CEO of Flynn Industries and New York Times bestselling author, shares his "lean learning" philosophy for combating information overload. After watching his kids get overwhelmed by endless learning options, Pat developed frameworks for just-in-time learning and micro mastery that helped him overcome stage fright and build multiple successful businesses, including a Pokemon YouTube channel with nearly 2 million subscribers.

• We're "obese with information"—transition from just-in-case learning to just-in-time learning focused on your immediate next step
• Micro mastery: Pick one tiny component of a skill and hyper-focus on it for a specific period rather than trying to improve everything at once
• Scale your service business by productizing offerings, adding upsells, or creating templated packages that require less customization
• Community is crucial—surround yourself with peers who lift you up, mentors who guide you, and people you can teach and serve

Pat Flynn is a father, husband, and lifelong learner from San Diego who has built a reputation as one of the most influential voices in digital entrepreneurship. Through his diverse portfolio of businesses, award-winning podcasts, newsletters, YouTube channels, and thriving online communities, Pat reaches and inspires millions of people each month. He is the founder of SPI, an online community for digital entrepreneurs, co-inventor of the SwitchPod, and host of the Deep Pocket Monster YouTube channel as well as founder of Card Party, a large-scale live event for the community of Pokémon collectors. Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker. In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy.

• [00:00] Welcome to the show!
• [07:53] Meet Pat Flynn
• [13:53] Work Life Balance
• [21:53] Nailing Down Systems and Automation
• [26:05] Lean Learning Book
• [32:43] Micro-Mastery
• [39:22] Having Community
• [49:30] Methods for Scaling
• [53:53] Connect with Pat[
• [54:26] Outro

"We are obese with information right now. Find the right thing for the next step that you're doing." - Pat Flynn

"You cannot read the label when you are inside the bottle." - Pat Flynn

"Information at one point used to be valuable. If you were the smartest kid in the class, you were going to be the most successful. No longer." - Pat Flynn

"There's a reason why it's called shower thoughts. When you're in your shower, you have your best thoughts because it's literally the only place in the world now that you have nothing else to do but just think." - Pat Flynn

"Count uploads, not likes. Control the thing that you can control, which is you showing up and hitting record and hitting publish." - Pat Flynn

Find Pat Flynn online at Smart Passive Income & Deep Pocket Monster

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Listen on YouTube Pat Flynn | Deep Pocket Monster | Short Pocket Monster

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Dave Hunter started GreenRoom Video after a career in theater, building it from side hustle to a $1.2 million company. Recently discovering he's an integrator (not a visionary) through reading Traction, Dave shares how he's learned to delegate, scale, and break through belief barriers that were limiting his growth. His team now handles projects from start to finish while he focuses on business development and strategy.

• The 80% rule: If someone can do what you're doing at 80% of your ability, they should be doing it to enable growth
• Belief barriers like "no one can do this as good as me" often limit business growth more than actual constraints
• Start with contractors before full-time hires to test your management skills and their abilities
• Learning whether you're a visionary or integrator fundamentally changes how you should approach running your business

Dave Hunter is the Founder and Creative Director of GreenRoom Video, a Chicago-area production company that has produced over 1,000 videos for Fortune 500 companies, small businesses, schools, and nonprofits. With a background in theater and more than a decade of experience in performance and production, Dave brings a creative storyteller's eye to every project. Under his leadership, GreenRoom Video surpassed $1 million in annual sales and continues to grow with a focus on helping organizations communicate their messages with clarity, creativity, and impact.

• [00:00] Welcome to the show!
• [06:27] Meet David Hunter
• [11:08] Having an Executive Assistant
• [15:41] 20 Dollar An Hour Projects
• [27:02] Belief Barriers
• [29:56] When To Be On Set
• [40:42] EOS Method
• [48:51] Connect with David
• [50:29] Outro

"If somebody can do what you're doing at 80% of what you can do, they should be doing it." - Dave Hunter

"There's several belief barriers we have where we don't think that's possible, but it is, and the only difference is choosing to try it." - Dave Hunter

"Your prices are too low if everyone's saying yes to your proposals." - Dave Hunter's business coach

"Act your wage as a company—profit doesn't mean your salary, profit means after your salary, there's still profit." - Dave Hunter

Find Dave Hunter online at GreenRoom Video

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John Bunn recently launched his solo podcast "Shifting Focus" after years of co-hosting How to Film Weddings. Starting with over $400K in student debt, he's built a wedding business that now books $30K+ weddings and has his entire year's expenses covered by the first month. John shares the psychology behind premium pricing, why cash flow equals creative freedom, and how getting specific about your ideal client changes everything about your business.

• When you don't need the money, you come across completely different in sales calls—clients can sense desperation vs. abundance
• Getting laser-focused on your ideal client (not just any client with money) is what allows you to charge premium rates
• Cash is oxygen for your business—sometimes picking up part-time work is the smartest move to take pressure off while you build
• Consistency in the right activities (not just any activities) is what creates long-term success in creative businesses

John Bunn is a wedding industry educator and mentor who has dedicated his career to elevating professionals through practical, results-driven education. After starting his own wedding video business in 2007, Bunn went on to film and photograph over 550 weddings, gaining deep insights into what truly drives success in the industry.

Since transitioning to education in 2018, Bunn has mentored and worked with tens of thousands of wedding professionals, focusing on what he calls "the things that nobody wants to talk about" — the fundamental business practices that create lasting success beyond fleeting trends.

Bunn's approach is rooted in real-world experience and a belief that sustainable success comes from shifting focus to what actually matters. His passion for teaching stems from the countless success stories he's witnessed, from working mothers who've transitioned to full-time wedding businesses to professionals finally booking their dream clients.

Known for his straightforward, no-nonsense approach, Bunn emphasizes that "trends come, and trends go, but those who shift their focus and put in the work are the true success stories." His mission is to help wedding professionals cut through industry noise and concentrate on the strategies that will genuinely impact their businesses and families.

As both mentor and coach, Bunn brings over 15 years of hands-on wedding industry experience combined with a track record of transforming careers through focused, practical education.

• [00:00] Welcome to the show!
• [05:09] Meet John Bunn
• [09:08] Shifting Focus
• [20:32] Healthy Mindset with Money
• [28:10] Importance of Being Profitable
• [40:56] When Cash Is Tight
• [56:24] Connect with John
• [59:20] Outro

"You come across completely different in your sales calls when you don't need the money." - John Bunn

"Cash is oxygen in your business. It's hard to make good decisions when you don't have oxygen." - John Bunn

"If you're not being intentional about where you want to go, you're going to be running someone else's race." - John Bunn

"There's nothing wrong with saying, I need to go pick up a part-time job. Stop by on your way to where you're heading." - John Bunn

"What does your business look like if you didn't need to make the sale today? That's the secret to selling." - John Bunn

Find John Bunn online

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Listen to the Shifting Focus podcast

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Clinton Haby has spent 16 years building a legacy filmmaking business that charges $8K-$24K per project. Starting with a desire to capture his grandfather's stories, he's developed a systematic approach to intimate storytelling that can't be replicated by technology. In this emotional episode recorded shortly after his grandfather's passing, Clinton shares his three-tier pricing model and announces Legacy Film School to teach others the art of premium storytelling.

• Clinton's three packages range from $8K (captured as-told) to $24K (full cinematic treatment with B-roll and music)
• He insists on being alone with storytellers during interviews to create the most authentic connection
• His entry-level package generates roughly $250/hour, proving that specialized storytelling can command premium rates
• Legacy filmmaking is recession-proof and AI-resistant because it's built on authentic human connection

Clinton Haby is a legacy filmmaking pioneer and the founder of StoryKeeping. What began as an urge to keep his grandparents' stories has taken him on a journey of non-stop learning. Listening to clients' wants and striving to deliver beyond their expectations has pushed StoryKeeping to standards far beyond what Clinton initially envisioned.

Having served on the board and executive committee of the Association of Personal Historians, Clinton has had a front row seat to the legacy film industry from its infancy to today. Tested by the market and time, Clinton wants to help others capture the legacies of our personal heroes by launching Legacy Film School.

• [00:00:00] Welcome to the show!
• [00:04:37] Meet Clinton Haby
• [00:07:57] Legacy Films
• [00:11:38] StoryKeeping
• [00:16:35] New Interest for Legacy Films
• [00:30:45] Using Your Gifting
• [00:34:16] Pricing for Legacy Films
• [00:39:57] Having a Distraction Free Space
• [00:44:48] Budgeting Time
• [00:57:37] Legacy Film School
• [01:01:04] Connect with Clinton
• [01:03:41] Outro

"There's nothing like the first person perspective. It needs to come from pop, my grandpa, for it to resonate and for it to retain that magic." - Clinton Haby

"People tell stories differently depending upon who's in the room." - Clinton Haby

Find Clinton Haby online

Learn more about Legacy Film School

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Lauren Cobello built a million-dollar PR agency in just 10 months as a single mom of four, working with celebrities like Kurt Angle and major influencers. She breaks down why personal branding isn't optional anymore, how to do a simple audit of your online presence, and why your story is the key to charging premium prices in a crowded market.

• Your personal brand is simply what shows up when people Google you—make sure it's consistent across all platforms
• Your story is your biggest differentiator and allows you to charge premium prices instead of competing on cost
• Identify what drains your energy versus what lights you up, then set goals to hire out the energy drains
• You need to show up in AI search results now, not just traditional Google searches

Lauren Cobello is a Book Coach and Founder and CEO of Leverage with Media PR. As a renowned national TV personality, 4x author, and a prominent figure in the world of entrepreneurship and public relations. She has an impressive track record of success and a charismatic on-screen presence and has captivated audiences on national TV on shows like the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others for over a decade.

[00:00] Welcome to the show![04:18] Meet Lauren Cobello|[06:02] Lauren's Story[20:26] Personal Branding[22:32] AI Search Results[24:52] Importance of Writing a Bio[35:00] Dig Into Your Story More[37:07] Your Zone of Genius[45:51] Connect With Lauren[50:04] Outro

"Failure is my fuel and I'm one of the strongest, most resilient people that I know." - Lauren Cobello

"I've got one life to live, and I'm going to be damned if it's a miserable one." - Lauren Cobello

"What is the brand? What comes up when people Google you? Plain and simple." - Lauren Cobello

"Your story matters. If I didn't have my personal brand set up so well on the back end, I would have just blended in with the rest of the agencies." - Lauren Cobello

"You are sitting on gold. Your story is different from everybody else's story." - Lauren Cobello

Find Lauren Cobello online at Leverage With Media

Follow Lauren Cobello on Instagram | Facebook | Twitter | YouTube

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Ashley Brock has managed over $200 million in ad spend and scaled her advertising agency from $250K to $6 million in just two years. In this episode, she shares why Google Ads should be your starting point (not Meta), reveals her "search and social" retargeting strategy, and explains how balancing humility with credibility transformed her business.

• Start with Google Ads instead of Meta—people searching have higher intent to buy than social media scrollers
• Use the "search and social" strategy: capture high-intent leads on Google, then retarget them with video content on Meta
• Balance humility with credibility by sharing your wins upfront—people need to know why they should listen to you
• Get specific with your messaging and "stack the pain" to make prospects feel like you're speaking directly to them

Ashley Brock is the Founder & CEO of the Paid Ads Academy and the go-to expert for paid ads coaching. With over a decade of experience and more than $200 million in ad spend managed, she has worked with Fortune 500 brands, partnered with Google, Meta, and TikTok, and helped thousands of entrepreneurs grow their businesses using her proven ad strategies that convert.

Her methods have supported clients spending anywhere from $10/day to $100,000+ per day, and she has personally scaled her own business to 7 figures (soon to be 8). Ashley is the #1 Amazon bestselling author of How to Win with Paid Ads™, host of the Win with Paid Ads Podcast, and has been featured on ABC News.

When she's not teaching business owners how to become findable™ online, Ashley is a wife, a mom of two young boys, and an entrepreneur passionate about helping others master a skill that can transform their business for years to come.

[00:00] Welcome to the show! [04:30] Meet Ashley Brock [05:46] Paid Advertising [13:54] The Power of Google Ads [20:04] Setting Up Ads Properly [21:36] Having a Re-Targeting Structure [26:46] Establish Your Credibility [31:31] Being In a Mastermind Group [37:00] Connect with Ashley [39:03] Outro

"The performance of your ads will fall to the level of the skill of the person managing them." - Ashley Brock

"Specificity creates the necessity." - Ashley Brock

"You were so humble that you were actually not able to help them because they weren't listening, because they didn't care and they didn't believe you." - Ashley Brock

"You are doing a disservice by not saying, here's why I can help you. Too many people are burying the lead." - Ashley Brock

"What got you here won't get you there." - Ryan Koral

Find Ashley Brock online

Follow Ashley Brock on Instagram | YouTube

Listen to the Win With Paid Ads podcast

Ashley Brock's book: "How To Win With Paid Ads"

Join the "Win With Paid Ads Challenge"

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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CPA and financial planner Deb Meyer breaks down why most video business owners struggle financially and stay stuck on what she calls "the hamster wheel." She explains the crucial difference between revenue and profit, why separate bank accounts can save your business, and how to avoid nasty tax surprises that can cripple your cash flow.

• Set up separate bank accounts for taxes, contractor expenses, and operating costs to avoid accidentally spending money that's already allocated
• Focus on profit margins (aim for at least 30%) rather than just top-line revenue numbers
• Get proactive tax planning to avoid surprise bills—a good CPA should give you quarterly projections, not April surprises
• Before buying any equipment or hiring staff, ask yourself if it will actually make you money or save you time that translates to revenue

Deb Meyer, CFP®, CPA, and CEPA, is the award-winning author of Redefining Family Wealth, host of the Beyond Budgets® podcast, and founder of WorthyNest®, a fee-only, fiduciary wealth management firm that guides parents through important financial decisions using a values-based approach.

Deb has been featured in The Wall Street Journal, Forbes, and CNN Business and is a contributor to Kiplinger. She is a 2019 CPA Practice Advisor "40 Under 40 Honoree" in Accounting and received the 2018 AICPA Standing Ovation Award. Deb lives in Missouri with her husband Bryan and three sons.

[00:00] Welcome to the show! [04:51] Meet Deb Meyer [06:34] Have a Trusted Financial Advisor [07:29] Cash Cushion for Your Business [10:12] Discerning Needs From Wants [22:18] Revenue and Profit [32:01] Tax Planning [45:07] Connect with Deb [46:29] Outro

"You just bought yourself another job, really. I mean, you're not truly an entrepreneur if you're always beholden to the, hey, this is the mass I can get as my salary." - Deb Meyer

"Revenue, great. It's a fun vanity metric, but it doesn't really matter that much in the grand scheme of things." - Deb Meyer

"I look back and I'm like, what the heck was I thinking? Because it just felt like that's how I was making decisions like, man, yeah, if we had somebody doing that, that would feel pretty good." - Ryan

"When COVID happened, we shrunk to four people. And we figured out how to run this company, the same company with four people... we're like so much more profitable these days." - Ryan

"They should never have just surprised you with a $28,000 federal tax bill. That is really unfortunate." - Deb Meyer

Find Deb Meyer online

Connect with Deb Meyer on LinkedIn

Get Deb's free Starter Guide on 10 family finance myths

Follow WorthyNest on Facebook

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Listen to the Beyond Budgets podcast

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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PJ Accetturo went from traditional filmmaker to running a seven-figure AI video agency, creating viral content that's been viewed millions of times. He breaks down exactly how filmmakers can adapt to AI tools without losing their creative edge. This episode covers the specific workflow, tools, and mindset shifts needed to capitalize on what PJ calls "the biggest gold rush of all time."

• AI tools like VO3 and ChatGPT can be learned in days, but filmmakers have a huge advantage because they already understand story, pacing, and what makes content compelling
• The opportunity is massive right now—PJ says it's "very easy to build a seven-figure agency" because brands need AI content but most agencies haven't adapted yet
• You don't need to abandon traditional filmmaking; many successful approaches involve pairing experienced directors with AI specialists to create hybrid workflows
• The key to viral AI content is being funny, self-aware about using AI, and creating content that surprises and delights audiences rather than boring them

PJ is a seasoned innovator in the TV and advertising space, having served as CEO for multiple media companies and bringing over 15 years of industry experience. He first gained recognition at 18 when National Geographic showcased his work, setting the stage for a career creating content for global powerhouses like Toyota, Red Bull, The Atlanta Braves, and the Tampa Bay Buccaneers. As a commercial director, he spent over a decade working with some of the world's biggest brands.

In 2019, PJ demonstrated his knack for audience engagement by growing a YouTube channel from zero to one million subscribers in six months. He then turned his sights to long-form storytelling, raising millions to produce his original animated series, Ghosts of Ruin, where he served as writer and Executive Producer. That project saw him collaborating daily with an Oscar-nominated director, a two-time Emmy-winning showrunner, Hans Zimmer's music team, and an A-list voice cast featuring Rosario Dawson, Justin Long, Nathalie Emmanuel, and Tony Revolori.

Motivated to shorten production timelines and reduce costs, PJ is spearheading new processes with generative AI. With a commitment to ethical data training, he is now working to create world-class media with AI-powered workflows.

• [00:00] Welcome to the show!

• [04:31] Meet PJ Ace

• [06:04] Adapting to Change with AI

• [10:27] Ad Creation with Veo 3

• [17:50] The Future of Generated Video

• [24:56] How to Start AI Content

• [29:46] Tools for Creating AI Videos

• [42:37] Connect with PJ

• [43:52] Outro

"If this is a tsunami heading towards Hollywood and advertising, I'm trying to hand out surfboards." - PJ Accetturo

"It's very easy to build a seven-figure agency right now. Very easy, very quickly." - PJ Accetturo

"Winners only... to anyone who's not wanting to adapt quickly, like displacement's coming." - PJ Accetturo

"Your greatest skill is that we know how to get exposure on a camera and frame a good shot, like that's going to be tough to build a business off of. But if you can know more strategy and understand story structure... that's our unique advantage." – Ryan Koral

"Everyone in the AI industry that has attention right now, most of them are not traditionally filmmakers... but the opportunity here, if everyone doesn't know is like whether you yourself are a traditional filmmaker for 10, 15 years, you can learn the tools in a few days, two weeks max." - PJ Accetturo

Find PJ Accetturo online

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Check out PJ's newsletter - AI Filmmaking

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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Karen Anderson, strategic book coach and associate publisher, explains why video producers have a unique advantage when it comes to writing business books. She breaks down how books can serve as powerful lead generation tools and authority builders, sharing insights from her experience helping authors reach global audiences. Karen reveals the counterintuitive approach of interviewing others for your book content and explains why vulnerability trumps success stories when connecting with readers.

• Books create authority and positioning that can lead to speaking opportunities, higher-value clients, and expanded business reach
• You don't need to write everything yourself - interviewing others for their expertise and stories can create more compelling content
• The best business books balance information with inspiration, using stories to help readers feel connected and motivated to take action
• Start with the end in mind - know what you want your book to accomplish for your business before you begin writing

Karen Anderson is a Strategic Book Coach and Associate Publisher with Morgan James Publishing. She is a ghostwriter, editor, publisher, and co-author of the Wall Street Journal and USA Today best-selling book, The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.

• [00:00] Welcome to the show!
• [07:29] Meet Karen Anderson
• [08:58] Knowing Your Why
• [15:05] Information and Inspiration
• [18:25] Using Books as Lead Generation
• [28:35] The Importance of Principles
• [36:36] Knowing the Result You Want
• [46:52] Steps to Publishing Your Book
• [52:31] Connect with Karen
• [55:16] Outro

"You don't write books to groups, you don't write books to institutions, you write books to one person." - Karen Anderson

"People relate a whole lot more to vulnerability than they do to success." - Karen Anderson

"The reality is, the best books in the world were somebody's first book and they probably had the same feelings." - Karen Anderson

"You're coming in as Yoda. You're coming in as going, I've lived through this, I've learned this, I'm imparting wisdom." - Karen Anderson

"It's so easy to talk about the things that I've messed up in this business... that's wisdom." - Ryan

Find Karen Anderson online

Email Karen for the "Get the Book Done" template: [email protected]

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FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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Jamie Munoz, founder of Catalyst Integrators, shares how the Entrepreneurial Operating System (EOS) helped her scale a printing business from $2 million to $15 million in revenue and how it can work for video business owners of any size. She breaks down why so many entrepreneurs get trapped in the operator seat doing work that drains their soul, and provides a clear roadmap for getting out of operations and into the visionary role. Jamie also shares practical advice on hiring virtual assistants and the mindset shifts needed to stop being the bottleneck in your own business.

• Core values are your hiring and firing framework - When employees don't align with your company's core values (like being "hungry"), you have a clear framework for making personnel decisions rather than relying on gut feelings
• The accountability chart shows your scaling path - Instead of traditional org charts, EOS uses accountability charts that show people in multiple seats, making it clear where to hire next as the business grows
• Start with 20% time savings - Hire help for just 20% of your weekly tasks (about 8 hours) to free up a full day for revenue-generating activities that can pay for the help and then some
• Perfect is the enemy of profitable - Learning to let go of "10 out of 10" creative standards and accepting that "7 or 8 out of 10" often exceeds client expectations while maintaining profitability

Jamie Munoz is a rescue dog mom, who lives in Cave Creek, Arizona. She is the founder of Catalyst Integrators™ a fractional COO firm, winners of the SBA 2022, 2023 and 2024 Best Business Coaches award and ranked #640 on the 2024 INC5000 awards. They provide fractional COO Leadership for companies running on the Entrepreneurial Operating System (EOS®) from the book 'Traction' by Gino Wickman. By teaming up with the CEO and the Leadership team, Jamie and her team of COO's help crystallize and execute on the vision for the companies they serve.

• [00:00] Welcome to the show!

• [05:03] Meet Jamie Munoz

• [06:02] Entrepreneurial Operating System

• [14:23] Vision Traction Organizer

• [25:18] When Can You Use EOS?

• [33:24] Getting Your Time Back

• [40:39] Who Not How

• [45:24] Connect with Jamie

• [46:52] Outro

"Your people are free to be excellent elsewhere." - Jamie Munoz

"No one will care about your business as much as you do. And no one will do things as good as you, right? Or as right as you would, or the same way you would." - Jamie Munoz

"Being wanted, not needed is a nice seat to be in on the chart." - Jamie Munoz

"Protecting your time as an entrepreneur is the number one thing." - Jamie Munoz

"We are people who entrepreneurs want to figure it out themselves... But like over time, that only works so much." - Jamie Munoz

Find Jamie Munoz online

Connect with Catalyst Integrators on LinkedIn

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group

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