You’ve got more tools, tips, and tactics coming at you than ever. AI bots. Growth hacks. “Must-have” systems.

But most of it’s noise.

In this short episode, we’re going deeper into the 80/20 Rule: not as a theory, but as a lens for how you run your business. What if you made decisions like a ruthless operator? What if you stopped chasing shiny solutions and started doubling down on the few things that actually move the needle?

You’ll hear why obsessing over the newest AI tool is often just a distraction. And how to train yourself to recognise the difference between progress and procrastination in disguise.

The smartest operators aren’t doing more. They’re doing less, better.

Before you chase the next shortcut, pause.

Listen to this.

Then ask yourself two questions:

• What are you giving time to that isn’t earning it?

• And what really deserves your focus right now?

This is the kind of thinking I’m helping my coaching clients build every week. Now it’s your turn.

Hit play.