There are many ways to set up a video production company. Some people want to build large teams. Others prefer to work solo. You might focus on agencies or work directly with businesses. You can rent a studio or work from a garden shed. After 25 years in the industry, I’ve tested a range of approaches. In this episode, I share the model that I’ve shaped over time: one that suits the kind of work I want to do, the lifestyle I value, and the clients I enjoy working with.

This episode of the Business of Video Production Podcast covers:

• Who I choose to work with and why

• How I approach budgets and pricing

• What types of videos make sense for long-term client relationships

• Why $10k projects can create better margins than big-budget campaigns

• How a small, highly skilled team keeps things efficient and profitable

• My decision to leave traditional office setups behind

• Where I store gear, how I manage workspace, and how I stay flexible

• What I’ve learned about income goals, simplicity, and sustainable growth

This episode is about stepping back and thinking through how your business is set up, and whether the structure you have now is actually supporting the life and work you want.

To learn more about how I help production company owners design businesses that support their goals, head to www.ryanspanger.com.