In this Business of Video Production Shortcuts episode, I explore how to make prospects feel “half sold” before you even speak to them.

You’ll learn:

• How to create marketing content that builds trust and credibility in advance

• Why case studies, testimonials, and social proof shape buying decisions

• How to enter the conversation already happening in your prospect’s mind

• The key to making a compelling offer without becoming attached to the outcome

If you want more of your prospects coming to you ready to buy, this episode will show you how to make it happen.