The Business of Video Production

Throwback: Sales for Non-Salesy Video Producers


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If the idea of selling makes you feel awkward or fake, this episode will change how you see the whole process.

You don’t need scripts, pressure tactics, or slick lines to win work. In fact, the most effective salespeople are often the ones who never thought they had what it takes.

In this episode, I’ll share how to sell video production services in a way that feels authentic, honest, and aligned with who you are. You’ll learn how to:

  • Build trust without relying on persuasion tricks

  • Turn your marketing into your best sales tool

  • Keep your pipeline full so you never feel desperate

  • Position yourself as an educator and guide instead of a pushy salesperson

If you’ve ever doubted whether you’re “good at sales,” this conversation will flip that belief on its head.

This one is unmissable for every video producer who wants more clients without selling their soul.

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The Business of Video ProductionBy Ryan Spanger

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