Pricing is one of the most talked about topics in video production. Everyone wants to know what to charge, whether their rates are too high or too low, and what the so-called “going rate” is.

Raising your rates can be one of the fastest ways to grow your profits. But there is a right way to do it, and a lot of wrong ways. In this episode, I break down why asking strangers in Facebook groups for pricing advice or following blanket advice from “experts” will get you nowhere. I explain why the key to charging more is delivering more value, both tangible and intangible, and how to tell that story to your market.

We’ll talk about:

• Why copying other people’s rates is a dead end

• The difference between tangible and intangible value, and how to improve both

• How your delivery process and attention to detail can justify higher prices

• Why certain industries can bear higher rates than others

• The role your own beliefs about money and self-worth play in pricing

• How to position yourself in the market to attract higher-paying clients

Whether you are just starting out or you’ve been in the business for years, this episode will help you think more strategically about pricing. You’ll learn how to raise your rates with confidence, without burning bridges or pricing yourself out of work.

If you’re ready to go deeper and want my help to refine your pricing strategy, improve your marketing, and build the confidence to charge more, visit ryanspanger.com/coaching.